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For Companies At a Glance
- Tasks: Run and optimise performance marketing campaigns with a £2.5m+ budget for growth.
- Company: Join an innovative travel tech company focused on global expansion.
- Benefits: Enjoy competitive salary, generous holiday, health insurance, and more.
- Why this job: Be part of a dynamic team driving impactful marketing strategies in a fast-paced environment.
- Qualifications: 3-4 years in paid search, strong analytical skills, and a passion for e-commerce.
- Other info: Collaborative culture with excellent career growth opportunities.
The predicted salary is between 32000 - 40000 £ per year.
About the role
You will run the performance marketing activity alongside the Performance Lead - currently paid search/PPC and paid social, with £2.5m+ annual spend - underpinning ambitious plans for domestic and international growth. As such, the role encompasses optimising ROI/revenue growth, geographic expansion, automation (including monitoring our existing integrations), and supporting the identifying and executing of growth initiatives, including experimentation.
Reporting to the Performance Marketing Lead, and working closely with the Managing Director and Founder, our SEO Lead and Data Scientist, you will thrive in an entrepreneurial environment. This is our second in-house performance marketing role as we have transitioned from agency management six months ago, where you’ll support the Performance Lead in growing the paid search and paid social media accounts. We have a strong bias to action as a company, so you should be a “do-er” first and foremost.
- Run effective performance marketing strategies, launching/optimising campaigns locally and internationally
- Maximise productivity through automation and feed integration
- Rapidly identify high-potential ideas via a ‘test and learn’ approach
- Support the building out of the international plan and global expansion, targeting local search engines as appropriate
- Suggest implementing monitoring tools and aid the process/reports for analysing PPC performance
- Assist with the balancing of revenue/lead growth with acceptable ROI levels appropriate to market entry stage and LTV
- Collaborate with engineering, data science, SEO, translation and content as needed to deliver campaigns
- Work closely with other channels to achieve business goals, encompassing cannibalisation, keyword opportunities and ad copy
- Make data-driven decisions based on metrics, industry insights, market trends, and the competitive landscape
- Contribute to Pitchup.com’s broader growth strategy and keep abreast of PPC, SEM and Paid social trends
About you
- Proven track record of setting, delivering and running £5m+ annual spend global paid search and social campaigns efficiently while increasing revenue and traffic, ideally within an online travel company or complex e-commerce business
- Strong experience in paid search with at least 3-4 years of experience
- Experience in paid social is advantageous (Meta/TikTok)
- SA360 experience required (including Template management experience)
- French or Spanish language skills highly desirable
- Excellent analytical and problem solving skills, with demonstrable passion for ecommerce marketing and knowledge of other online marketing channels and their interactions with performance marketing, including attribution
- Commercially focused and driven with the ability to work towards metrics and manage budgets
- Ability to work to deadlines in a fast paced environment
- Excellent verbal and written communication skills
- Ideally a background (e.g. degree) in a STEM or other numerate discipline
Salary: £40,000 to £50,000
Benefits
- Pension match up to 4%
- 25 days' holiday + bank holidays
- Life insurance, critical illness cover, group income protection
- Aviva private health insurance
- Enhanced maternity and paternity leave
- Cycle to work scheme
- Staff discount scheme for Pitchup.com holidays
PPC Manager in City of London employer: Pitchup.com Ltd
Contact Detail:
Pitchup.com Ltd Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land PPC Manager in City of London
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and join online forums. You never know who might have the inside scoop on a job opening or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your best PPC campaigns and results. This will give potential employers a clear idea of what you can bring to the table and how you can help them grow.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to appear. Reach out directly to companies you admire, like us at StudySmarter, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Prepare for interviews by researching the company and its performance marketing strategies. Be ready to discuss how you can optimise their PPC efforts and contribute to their growth plans. Confidence is key!
We think you need these skills to ace PPC Manager in City of London
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the PPC Manager role. Highlight your experience with managing large budgets and running successful campaigns, especially in paid search and social media. We want to see how your skills align with our ambitious growth plans!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for performance marketing and how you’ve driven results in previous roles. Don’t forget to mention any relevant experience with automation and data-driven decision-making – it’s what we love to see!
Show Off Your Analytical Skills: We’re all about data here at StudySmarter, so make sure to showcase your analytical prowess in your application. Talk about how you've used metrics and insights to optimise campaigns and drive revenue growth. Numbers speak louder than words!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at Pitchup.com Ltd
✨Know Your Numbers
As a PPC Manager, you'll need to demonstrate your ability to manage substantial budgets. Be prepared to discuss specific campaigns you've run, including spend, ROI, and how you optimised performance. Bring data-driven examples that showcase your analytical skills.
✨Showcase Your Automation Skills
Since the role involves maximising productivity through automation, be ready to talk about the tools and techniques you've used in past roles. Discuss any experience with feed integration and how you've implemented automation to improve campaign efficiency.
✨Emphasise Collaboration
This position requires working closely with various teams. Prepare examples of how you've collaborated with engineering, data science, or SEO teams in the past. Highlight your communication skills and how they helped achieve common goals.
✨Stay Ahead of Trends
The digital marketing landscape is always changing, so show your passion for staying updated on PPC, SEM, and paid social trends. Mention any recent developments you've followed and how they could impact the company's strategy. This will demonstrate your commitment to continuous learning.
