Brand Experience Lead

Brand Experience Lead

Leeds Full-Time 36000 - 60000 £ / year (est.) No home office possible
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At a Glance

  • Tasks: Shape customer experiences for Centrica's brands and drive engagement through strategic insights.
  • Company: Join a family of brands committed to a greener, fairer future.
  • Benefits: Flexible rewards, support for your well-being, and a focus on personal growth.
  • Why this job: Make a real impact on how millions engage with energy brands every day.
  • Qualifications: Experience in brand, CX, or marketing roles with a customer-centric mindset.
  • Other info: Collaborative environment where your voice matters and career growth is a priority.

The predicted salary is between 36000 - 60000 £ per year.

Overview

Brand Experience Lead at Pitch Publishing. Join a team shaping how millions experience Centrica UK retail brands across a multi-brand portfolio, including British Gas and Hive.

About Your Role

We’re looking for a passionate and strategic Brand Experience Lead to shape how people experience, feel, and engage with Centrica\’s UK retail brands. You’ll influence brand interactions across touchpoints, ensuring experiences are consistent, compelling, and aligned with each brand’s identity. You will work cross-functionally with internal teams and external partners to bring brands to life and deliver seamless, joined-up experiences.

This role involves analyzing customer journeys, identifying experience gaps, and turning insight into action using behavioural data, customer feedback, and performance metrics to drive continuous improvement. You’ll balance creativity with sound judgment to ensure emotionally resonant experiences for each brand.

What will you be doing?

  • Customer Journey Mapping: Analyze UK Centrica retail brand journeys to identify moments that matter and opportunities to elevate brand experience across channels, driving engagement and conversions.
  • Brand Guardianship: Activate opportunities to bring brands to life across every interaction, maintaining consistency, emotional resonance, and impact.
  • Strategic Thinking: Combine big-picture strategy with hands-on creative collaboration to deliver experiences reflecting each brand’s personality and purpose.
  • Brand Personality in Action: Ensure consistent brand expression across touchpoints; collaborate with creative, product, digital, and service teams to activate distinctive experiences.
  • Data-Driven Insight: Define KPIs and use customer insight and performance metrics to evaluate gaps and drive improvement.
  • Cross-functional Collaboration: Work with internal teams and external partners to deliver a seamless customer experience.

What we\’re looking for

  • Proven background in Brand, CX, or marketing roles in customer-centric, multi-brand or consumer-facing environments.
  • Deep understanding of customer experiences and strategic thinking to drive impact and growth.
  • Brand-obsessed mindset with the ability to differentiate and elevate.
  • Strong analytical, project management, and self-starting capabilities.
  • Ability to bridge creative and strategic thinking and influence at all levels.
  • Data-savvy and insight-driven, able to turn numbers into action that enhances experience.
  • Excellent collaboration and communication skills across diverse teams.

Why apply

We’re a people-centric place with a focus on flexible total rewards that support you and your family physically and emotionally. Learn more about what being part of more means for you and why this could be a great place to work.

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Brand Experience Lead employer: Pitch Publishing

At Centrica, we are more than just an energy company; we are a family of brands dedicated to creating a sustainable future. Our vibrant work culture prioritises employee well-being and growth, offering flexible rewards that cater to your personal and professional needs. Join us in a role where your creativity and strategic insight will shape customer experiences across our diverse brand portfolio, all while being part of a team that values your voice and ambitions.
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Contact Detail:

Pitch Publishing Recruiting Team

StudySmarter Expert Advice 🤫

We think this is how you could land Brand Experience Lead

✨Tip Number 1

Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. The more you engage, the better your chances of landing that Brand Experience Lead role.

✨Tip Number 2

Show off your passion for the brand! When you get the chance to chat with interviewers, share your ideas on how to elevate customer experiences. They want to see your enthusiasm and creativity in action.

✨Tip Number 3

Prepare for behavioural questions! Think about past experiences where you've made a real impact on brand strategy or customer engagement. Use the STAR method to structure your answers and make them memorable.

✨Tip Number 4

Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of our mission to create a greener future.

We think you need these skills to ace Brand Experience Lead

Customer Journey Mapping
Brand Guardianship
Strategic Thinking
Data-Driven Insight
Cross-functional Collaboration
Analytical Skills
Project Management
Creative Thinking
Communication Skills
Customer Experience (CX)
Brand Strategy
Relationship Building
Performance Metrics Analysis
Problem-Solving Skills

Some tips for your application 🫡

Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see how excited you are about shaping brand experiences and making a difference in people's lives.

Tailor Your Application: Make sure to customise your CV and cover letter to highlight your relevant experience. We love seeing how your background aligns with our mission and values, so don’t hold back on showcasing your skills!

Be Data-Driven: Since we’re all about insights, include examples of how you've used data to drive decisions in your previous roles. Show us how you can turn numbers into actions that enhance customer experiences!

Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for this exciting opportunity to join our team!

How to prepare for a job interview at Pitch Publishing

✨Know the Brand Inside Out

Before your interview, dive deep into Centrica's brands and their unique identities. Understand their values, mission, and how they engage with customers. This knowledge will help you demonstrate your passion for the brand experience and show that you're ready to contribute meaningfully.

✨Showcase Your Strategic Thinking

Prepare examples of how you've used strategic thinking in previous roles to enhance customer experiences. Be ready to discuss specific projects where you identified gaps and implemented solutions. This will highlight your ability to blend creativity with analytical skills, which is crucial for the Brand Experience Lead role.

✨Emphasise Collaboration Skills

Since this role involves working cross-functionally, be prepared to share instances where you've successfully collaborated with diverse teams. Highlight how you influenced stakeholders and aligned efforts to create seamless customer experiences. This will showcase your strong communication and relationship-building abilities.

✨Data-Driven Insights Matter

Familiarise yourself with key performance indicators (KPIs) relevant to brand experiences. Be ready to discuss how you've leveraged data and customer feedback in past roles to drive improvements. This will demonstrate your data-savvy mindset and your commitment to continuous enhancement of brand interactions.

Brand Experience Lead
Pitch Publishing
Location: Leeds

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