At a Glance
- Tasks: Drive digital marketing initiatives and manage paid search campaigns to boost brand visibility.
- Company: Exciting software business with a focus on growth and innovation.
- Benefits: Fantastic perks, ongoing training, and a culture of trust and collaboration.
- Other info: Opportunity for career development in a supportive environment.
- Why this job: Join a dynamic team and make a real impact in the digital marketing landscape.
- Qualifications: Experience in PPC, paid social, and strong project management skills required.
The predicted salary is between 30000 - 40000 £ per year.
We’re delighted to be supporting this fantastic software business as their exclusive recruitment partner at a time when they’re looking to grow and diversify into new markets. The Paid Search & Digital Executive will take responsibility for driving the company's digital marketing initiatives, focusing on paid search and web optimisation to increase brand visibility, generate leads, and drive customer acquisition through paid search campaigns.
Key Responsibilities:
- Website management: build landing pages in WordPress Elementor across three websites.
- Management of SEO best practice including keyword research and UX onsite.
- Effective communication of the value proposition, products and services through digital channels.
- Build paid search campaigns in Google and across paid social channels: Meta, LinkedIn, Snapchat and YouTube.
- Monitor site performance and metrics utilising analytics and reporting tools; GA4, Google Data Studio etc.
Qualifications & Skills:
- You’ll understand the digital marketing landscape and have experience of lead generation within a digital role across all channels.
- Your hands-on expertise will be in PPC and paid social; Google AdWords, Meta and LinkedIn essential with experience in other channels an advantage.
- You’ll have set up campaigns and landing pages, managed paid budgets, bidding and keyword research and have a strong understanding of UX once on the page.
- You’ll be able to make improvements quickly, have excellent communication skills and be a strong project manager.
- Knowledge of WordPress and HubSpot would be advantageous.
This business offers a suite of fantastic benefits, ongoing training and development and has a strong culture built on trust and collaboration.
Digital Marketing Executive in Solihull employer: Pitch Consultants
Join a dynamic software business that prioritises employee growth and development, offering a vibrant work culture built on trust and collaboration. As a Digital Marketing Executive, you'll benefit from ongoing training, a suite of fantastic perks, and the opportunity to make a significant impact in driving digital marketing initiatives across diverse channels. Located in a thriving market, this role provides a unique chance to enhance your skills while contributing to the company's expansion into new markets.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Marketing Executive in Solihull
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pitch Consultants and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pitch Consultants are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pitch Consultants on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pitch Consultants. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Digital Marketing Executive in Solihull
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pitch Consultants. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pitch Consultants:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pitch Consultants’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pitch Consultants
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pitch Consultants will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pitch Consultants, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
