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- Tasks: Lead and execute innovative marketing strategies for a beloved regional brand.
- Company: Join Birds, a 105-year-old bakery brand with a strong community focus.
- Benefits: Enjoy private medical cover, retail discounts, enhanced pension, and 25 days holiday.
- Why this job: Be part of a talented team shaping the future of a cherished brand.
- Qualifications: Experience in multi-site retail or hospitality; creative and collaborative mindset required.
- Other info: This full-time role is based onsite in Derby, perfect for hands-on marketers.
The predicted salary is between 30000 - 42000 £ per year.
This range is provided by Pitch Consultants. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
Base pay range
Direct message the job poster from Pitch Consultants
Director at Pitch Consultants Helping agencies and brands across the Midlands recruit exceptional talent within PR | Client Services | Digital |…
Marketing Manager
Derby (onsite)
We’re proud to be partnered with Birds, a much-loved regional brand looking to level up its marketing with the addition of a talented Marketing Manager to its brilliant team. This truly is a unique opportunity to take full ownership of the brands marketing strategy and execution during an exciting period of brand transformation.
One of the most recognisable brands in the region with a 105-year heritage and now 62 stores, all supplied by their very own bakery with products created using local produce and delivered daily to stores. Birds is embarking on the next stage of its journey and this new Marketing Manager role is crucial to the ongoing development of the brand and growth of the business. In return for your marketing prowess, you’ll have the chance to work as part of a really lovely and very talented team, within a business that has retained its family feel and values it’s culture.
What you’ll be doing;
As Marketing Manager, you’ll play a key role in shaping and delivering the full marketing mix — from big-picture strategy to day-to-day activation.
- Develop and implement the marketing strategy across both in-store and digital channels with a focus on increasing brand awareness and driving footfall.
- Lead multi-channel campaigns, including email, social media, PR, SEO, OOH, and local community partnerships.
- Enhance internal communication to increase staff engagement with marketing initiatives.
- Manage and mentor a Social Media Specialist, and work closely with trusted agency partners to bring campaigns to life.
What we’re looking for:
We’re looking for a versatile marketing professional who can balance strategy with hands-on delivery. We need:
- Proven experience working in a multi-site business within retail, hospitality or leisure sectors.
- A creative thinker with a commercial mindset and a can-do attitude.
- Someone who is confident leading campaigns across multiple channels and touchpoints.
- A collaborative team player who thrives in a fast-paced, people-first culture.
What’s in it for you?
- The chance to join a growing organisation with a great culture and lovely team.
- The opportunity to own Birds’ marketing strategy, playing a key part in the ongoing growth of the business and brand.
- A host of great benefits including private medical cover, retail discount, enhanced pension and 25 days holiday.
- This role is based full time onsite in Derby — ideal for someone who enjoys being close to the action and collaborating face-to-face.
Ready to shape the future of this much-loved brand?
If you\’re a passionate marketer looking to make your mark, we’d love to hear from you. Apply now for immediate consideration.
Ref: 54833
Seniority level
-
Seniority level
Mid-Senior level
Employment type
-
Employment type
Full-time
Job function
-
Job function
Marketing, Public Relations, and Advertising
-
Industries
Marketing Services, Public Relations and Communications Services, and Retail
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Marketing Manager employer: Pitch Consultants
Contact Detail:
Pitch Consultants Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Manager
✨Tip Number 1
Familiarise yourself with Birds' brand values and heritage. Understanding their unique selling points and community focus will help you tailor your approach during interviews, showcasing how your marketing strategies can align with their mission.
✨Tip Number 2
Network with professionals in the retail and hospitality sectors, especially those who have experience with multi-site businesses. Engaging with industry peers can provide insights into current trends and challenges, which you can discuss during your interview.
✨Tip Number 3
Prepare to discuss specific multi-channel campaigns you've led in the past. Highlight your ability to balance strategy with hands-on execution, as this is a key requirement for the role and will demonstrate your suitability.
✨Tip Number 4
Showcase your collaborative skills by preparing examples of how you've worked effectively within a team. Since Birds values a people-first culture, demonstrating your ability to engage and motivate others will set you apart from other candidates.
We think you need these skills to ace Marketing Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in marketing, especially in multi-site businesses within retail or hospitality. Use keywords from the job description to demonstrate your fit for the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for marketing and your understanding of Birds' brand values. Mention specific campaigns you've led and how they align with the responsibilities outlined in the job description.
Showcase Your Creativity: Include examples of innovative marketing strategies you've implemented in previous roles. This could be through case studies or brief descriptions of successful campaigns that increased brand awareness or engagement.
Highlight Team Collaboration: Emphasise your ability to work collaboratively in a team environment. Provide examples of how you've successfully managed or mentored team members, as well as how you've partnered with agencies to execute campaigns.
How to prepare for a job interview at Pitch Consultants
✨Showcase Your Strategic Thinking
As a Marketing Manager, you'll need to demonstrate your ability to develop and implement marketing strategies. Prepare examples of past campaigns you've led, focusing on how you balanced big-picture thinking with hands-on execution.
✨Highlight Multi-Channel Experience
Birds is looking for someone who can lead campaigns across various channels. Be ready to discuss your experience with email, social media, PR, and SEO, and how you've successfully integrated these into cohesive marketing efforts.
✨Emphasise Team Collaboration
This role requires a collaborative approach. Share instances where you've worked closely with teams or mentored others, particularly in fast-paced environments. Highlight your people-first attitude and how it contributed to successful outcomes.
✨Demonstrate a Creative Mindset
Birds values creative thinkers. Prepare to discuss innovative ideas you've implemented in previous roles and how they positively impacted brand awareness or customer engagement. Show them your can-do attitude and willingness to think outside the box.
