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- Tasks: Lead brand campaigns, manage product communication, and oversee PR efforts for wellness brands.
- Company: Piping Rock is a top-rated global vitamin manufacturer committed to quality wellness products.
- Benefits: Enjoy medical, dental, vision, 401K match, pet insurance, and fun company events!
- Why this job: Join a winning team recognized for its culture and impact in the natural products industry.
- Qualifications: Bachelor’s degree in Marketing or Communications; 2-4 years of relevant experience required.
- Other info: Must pass drug screening; we are an Equal Opportunity Employer.
The predicted salary is between 28800 - 43200 ÂŁ per year.
3900 Veterans Memorial Highway, 3900 Veterans Hwy., Bohemia, New York, United States of America â—Ź Virtual Req #1068
Tuesday, April 1, 2025
Essence of the Role (Role’s Purpose):
The ideal candidate will be responsible for developing and executing comprehensive brand campaign strategies, driving new product communication plans, and overseeing public relations efforts. This role will lead the creation and implementation of engaging, effective messaging for Renew Life, Rainbow Light, Neocell and Natural Vitality brands, ensuring consistency across all channels and platforms. The Marketing Communications Manager will collaborate closely with cross-functional teams to elevate the presence and strengthen our positioning in the market.
Recipe for Success (Responsibilities):
- Brand Campaign Strategy Development: Lead the design and execution of strategic, integrated brand campaigns that align with overall business goals. Manage the creative direction and ensure campaigns are on-brand, on-budget, and deliver measurable results. Ensure that all communications reflect the company\’s commitment to quality and consumer wellness.
- New Product Communication Plans: Develop and implement communication strategies for new product launches, ensuring clear, compelling messaging that resonates with target audiences. Collaborate with education, marketing operations, sales, and digital teams to coordinate launch timelines and promotional activities.
- Content Creation and Oversight: Manage the creation of high-quality written content for all marketing channels, including digital, print, social media, and advertising. Ensure copy reflects brand voice, maintains consistency across all platforms, effectively communicates key brand messages and resonates with both B2B and B2C audiences.
- Public Relations Strategy: Oversee PR efforts to enhance brand visibility across the natural channel. Develop press releases, media and influencer kits, and key messaging for various audiences. Cultivate relationships with key journalists, influencers, and stakeholders to secure media coverage.
- Campaign Performance & Reporting: Track and analyze the performance of marketing campaigns, PR efforts, and product communications. Provide insights and recommendations to improve future initiatives.
- Brand Consistency & Messaging: Ensure that all marketing communications materials are on-brand, consistent in messaging, and support the brand’s strategic objectives. Regularly update and enforce brand guidelines.
- Events and Trade Shows: Develop and execute communication strategies for various education events, conferences, trade shows, webinars, and other promotional activities to enhance brand presence at industry and consumer events.
- Cross-functional Collaboration: Work closely with cross functional teams to ensure alignment of communication strategies across all touchpoints. Coordinate with creative, design, and production teams to bring campaigns to life.
- Team Leadership & Management: Provide leadership, mentorship, and direction to the marketing communications team. Oversee the development and training of copywriters, ensuring high-quality performance and collaboration.
- Natural Products Industry Expertise: Stay informed about trends and innovations in the natural products space, including retail trends, consumer preferences, product categories, and competitive landscape.
Ingredients Required (Qualifications):
- Bachelor’s degree in Marketing, Communications, or Public Relations
- Advanced PowerPoint and Excel skills are a must
- 2-4 years in a marketing or communications role or past internships
- Experience in planning, delivering, and measuring results
- Proactive personality and careful attention to detail
- Ability to successfully multitask and meet deadlines while remaining flexible and able to pivot when priorities change.
- Excellent written, presentation and verbal communication skills, with the ability to communicate across all levels of the organization.
- Experience in the natural products industry is a plus
We proudly offer: Medical, Dental, Vision, 401K with Company Match, Pet insurance and more!
We reward the hard work of our team members with fun and exciting company events, Summer Picnic, Festive Packages, Holiday Celebrations, and associate referral bonuses!
Founded in 2011, Piping Rock Health Products has gone on to win Long Island’s Top Workplaces Award 6 years in a row & securing the spot as Top Supplement Manufacturing Company 2024 by Food Business Review! Supported by a group of vitamin visionaries with over 40 years of industry experience and a carefully curated team of talented associates. Piping Rock is a global vitamin and supplement manufacturer with an unwavering commitment to creating quality wellness products. We believe that family always comes first, and that the dedication of our associates is the key ingredient to our success.
We are a drug-free workplace, regulated by the FDA, required to follow Federal Guidelines; therefore in order to start as well as maintain employment, you must be able to successfully clear drug screening processes, which include testing for all illegal substances per Federal Guidelines.
Piping Rock Health Products, LLC is an Equal Opportunity Employer.
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Marketing Communications Manager employer: Piping Rock
Contact Detail:
Piping Rock Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Marketing Communications Manager
✨Tip Number 1
Familiarize yourself with the brands you'll be working with, like Renew Life and Rainbow Light. Understanding their unique messaging and target audiences will help you tailor your approach during interviews.
✨Tip Number 2
Showcase your experience in developing integrated brand campaigns. Be ready to discuss specific examples where you've successfully aligned marketing strategies with business goals, as this is a key responsibility of the role.
✨Tip Number 3
Highlight your ability to collaborate with cross-functional teams. Prepare to share instances where you've worked closely with different departments, such as sales or digital marketing, to achieve common objectives.
✨Tip Number 4
Stay updated on trends in the natural products industry. Being knowledgeable about current market dynamics and consumer preferences will demonstrate your passion for the field and your readiness to contribute effectively.
We think you need these skills to ace Marketing Communications Manager
Some tips for your application 🫡
Understand the Role: Take the time to thoroughly read the job description for the Marketing Communications Manager position. Understand the key responsibilities and qualifications required, and think about how your experience aligns with these.
Tailor Your Resume: Customize your resume to highlight relevant experience in marketing communications, particularly in brand campaign strategy development and content creation. Use specific examples that demonstrate your ability to manage projects and collaborate with cross-functional teams.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for the natural products industry and your understanding of the company's mission. Highlight your proactive personality and attention to detail, and explain how you can contribute to enhancing brand visibility and communication strategies.
Showcase Your Communication Skills: Since excellent written and verbal communication skills are crucial for this role, ensure that your application materials are well-written and free of errors. Consider including samples of your previous work or campaigns that demonstrate your ability to create engaging content.
How to prepare for a job interview at Piping Rock
✨Showcase Your Campaign Experience
Be prepared to discuss specific brand campaigns you've developed or executed in the past. Highlight your role in the creative direction and how you ensured that the campaigns were on-brand and delivered measurable results.
✨Demonstrate Cross-Functional Collaboration
Since this role requires working closely with various teams, share examples of how you've successfully collaborated with different departments. Emphasize your ability to coordinate launch timelines and promotional activities effectively.
✨Highlight Your Content Creation Skills
Discuss your experience in creating high-quality written content across multiple channels. Be ready to provide examples of how you've maintained brand voice and consistency while effectively communicating key messages.
✨Prepare for PR Strategy Questions
Expect questions about your experience with public relations efforts. Be ready to talk about how you've developed press releases, media kits, and cultivated relationships with journalists and influencers to enhance brand visibility.
