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- Tasks: Build and optimise SEM performance dashboards and manage paid search campaigns.
- Company: Join Pipedrive, a people-first company focused on innovation and growth.
- Benefits: Flexible hours, wellness perks, 28 paid leave days, and performance-based bonuses.
- Why this job: Make a real impact helping businesses grow while experimenting with the latest tech.
- Qualifications: 3+ years in SEM or data analytics, proficient in SQL and Python.
- Other info: Inclusive culture with mentorship and growth opportunities.
The predicted salary is between 40000 - 50000 £ per year.
Responsibilities:
- Build and maintain SEM performance dashboards on top of our existing data infrastructure – clear, reliable reporting and deep troubleshooting.
- Develop deep expertise in the Google Ads API to unlock granular data at keyword, search term, bid strategy and audience levels and build analytical layer to elevate SEM insight.
- Integrate ad platform data with internal metrics to connect paid search activity to downstream business outcomes.
- Design and track A/B tests and translate learnings into actionable recommendations.
- Turn analytical findings into actionable recommendations.
Campaign Management:
- Support creation, management and optimisation of paid search campaigns across Google Ads & Microsoft Ads.
- Conduct keyword research, ad copy testing, bid management and negative keyword development.
- Monitor campaign performance and flag issues proactively.
Qualifications:
- 3+ years experience in data/marketing analytics or SEM role with focus on reporting and analysis.
- Proficiency in Tableau/Looker/BI tools for data visualization and dashboarding.
- Experience with SQL and Python (Pandas/NumPy) for data manipulation and large datasets.
- Comfortable working with multiple data sources – platform exports, CRM data and internal data tables.
- Familiarity with Google Ads data and metrics in paid search context.
- Analytical mindset – asks why before answering what.
- Background in maths, computer science, economics or related field is a plus.
- Familiarity with Google Ads API is a plus.
- Interest in using AI for data automation/analysis is a plus.
Benefits:
- People-first culture, inclusive work environment.
- Opportunities to push boundaries, take ownership, and experiment with latest technologies.
- Well-being benefits: flexible hours, wellness perks, performance-based bonuses, 28 paid leave days, well-being days, compassionate leave, and paternity leave.
- Growth opportunities through mentorship, coaching, internal mobility.
Purpose: help 100,000+ small and medium-sized businesses grow and succeed.
Based on this role’s data access, Pipedrive may conduct a pre-employment background investigation. Data handled according to Pipedrive’s Privacy Policy for Recruitment. Pipedrive is an equal opportunity employer.
SEM Analyst employer: Pipedrive
Contact Detail:
Pipedrive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land SEM Analyst
✨Tip Number 1
Get your networking game on! Reach out to people in the SEM field, especially those at Pipedrive. A friendly chat can open doors and give you insights that might just help you stand out.
✨Tip Number 2
Show off your skills! Create a mini-project or case study showcasing your SEM expertise. Use real data if possible, and share it on platforms like LinkedIn. This not only demonstrates your abilities but also gets you noticed.
✨Tip Number 3
Prepare for the interview by diving deep into Pipedrive’s SEM strategies. Familiarise yourself with their campaigns and think of ways you could enhance them. This shows you're proactive and genuinely interested in the role.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step to connect directly with us.
We think you need these skills to ace SEM Analyst
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the SEM Analyst role. Highlight your experience with Google Ads, data analytics, and any relevant tools like Tableau or SQL. We want to see how your skills match what we're looking for!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're passionate about SEM and how your background makes you a great fit for our team. Don’t forget to mention any cool projects you've worked on that relate to the job.
Show Off Your Analytical Skills: Since this role is all about data, make sure to showcase your analytical mindset. Include examples of how you've turned data into actionable insights in previous roles. We love seeing how you think critically about data!
Apply Through Our Website: We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to keep track of your application status. Plus, we love seeing applications come directly from our site!
How to prepare for a job interview at Pipedrive
✨Know Your Data Tools
Make sure you brush up on your skills with Tableau, SQL, and Python before the interview. Be ready to discuss how you've used these tools in past roles, especially in relation to SEM performance dashboards and data visualisation.
✨Showcase Your Analytical Mindset
Prepare examples that demonstrate your analytical thinking. Think about times when you asked 'why' instead of just 'what' and how that led to actionable insights. This will resonate well with their focus on turning analytical findings into recommendations.
✨Familiarise Yourself with Google Ads API
Since the role requires deep expertise in the Google Ads API, do some homework! Understand its functionalities and be ready to discuss how you would leverage it for granular data analysis during the interview.
✨Prepare for Campaign Management Questions
Expect questions around campaign management, keyword research, and ad copy testing. Have specific examples ready that highlight your experience in optimising paid search campaigns and how you proactively flagged issues in past roles.