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- Tasks: Lead and scale global paid social channels, managing budgets and creative strategies.
- Company: Join Pipedrive, a people-first tech company empowering sales and marketing teams worldwide.
- Benefits: Flexible hours, wellness perks, 28 paid leave days, and performance-based bonuses.
- Other info: Inclusive culture with opportunities for mentorship and career growth.
- Why this job: Make a real impact by helping over 100,000 businesses grow with innovative marketing strategies.
- Qualifications: 3+ years in paid social management, fluent in English, and strong analytical skills.
The predicted salary is between 60000 - 80000 £ per year.
We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US.
We’re looking for a Paid Social Lead to manage and scale our paid social channels globally. In this position, you will move beyond basic execution to oversee strategy, technical integration, and creative testing for Pipedrive’s social presence. In this role, you’ll sit at the intersection of our Creative, Data Science, and MarTech teams. If you’re a performance marketer who enjoys combining data, creativity and collaboration, we’d love to meet you!
Responsibilities- Lead the global paid social roadmap, managing our media agency relationship and multi-million dollar budgets across Meta, LinkedIn, Reddit, and emerging platforms.
- Build and maintain a structured creative pipeline. This involves translating performance data into clear design briefs, establishing a high-velocity testing roadmap, and collaborating with the brand/design team to iterate on "social-first" assets based on hook rates and conversion data.
- Collaborate with our Influencer and Organic teams to integrate high-performing User-Generated Content (UGC) into our paid funnel.
- Work alongside Data Science to move beyond basic attribution. You will lead incrementality testing to determine iROAS by platform/geo.
- Partner with martech to improve signals sent to social platforms for bidding and audience targeting.
- Work with the web team to improve landing page experience, with a focus on mobile devices.
- At least three years of experience in paid social campaign management.
- Fluency in English.
- Experience with platforms like Meta, LinkedIn and Reddit.
- Proven experience in managing and optimizing paid media campaigns.
- Experience building creative feedback loops, bridging the gap between insights and creative briefs to production.
- Collaborative, structured and action driven, adept at managing multiple projects and stakeholders.
- An understanding of incrementality testing and measurement frameworks.
- Proficiency with analytics tools and campaign reporting.
- Extreme attention to detail.
- Excellent organization skills.
- Familiarity with B2B marketing is a plus.
- People-first culture - Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork.
- Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision.
- We’ve got you – Your well-being matters. Enjoy flexible hours, wellness perks and SWAG.
- Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential.
- Packed with purpose – Help 100,000+ small and medium-sized businesses grow and succeed while doing meaningful, customer-driven work.
Based on this role's access to certain data, Pipedrive might conduct a pre-employment background investigation in conjunction with your application for employment with our company. Such data will be handled in accordance with Pipedrive's Privacy Policy for Recruitment. Pipedrive is an equal opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status.
Please note that for this role we’re currently unable to offer relocation assistance or visa sponsorship. If you would like more information about how your data is processed, please contact us.
Paid Social Lead employer: Pipedrive
Contact Detail:
Pipedrive Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Paid Social Lead
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your best work in paid social. This gives potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by researching the company and its culture. Tailor your answers to reflect how you align with their values and mission—this is key for companies like Pipedrive!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who take that extra step.
We think you need these skills to ace Paid Social Lead
Some tips for your application 🫡
Show Your Passion: When you're writing your application, let your enthusiasm for the role shine through! We want to see why you're excited about being a Paid Social Lead at Pipedrive and how your experience aligns with our mission.
Tailor Your CV: Make sure your CV is tailored to the job description. Highlight your experience with paid social campaigns and any relevant tools you've used. We love seeing how your skills can directly contribute to our team!
Be Clear and Concise: Keep your application clear and to the point. Use bullet points where possible to make it easy for us to read. We appreciate a well-structured application that gets straight to the good stuff!
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re serious about joining our team!
How to prepare for a job interview at Pipedrive
✨Know Your Platforms
Make sure you’re well-versed in the platforms mentioned in the job description, like Meta, LinkedIn, and Reddit. Familiarise yourself with their advertising features and recent updates, as this will show your passion and expertise in paid social.
✨Showcase Your Creative Process
Be ready to discuss how you build creative feedback loops and translate performance data into actionable insights. Prepare examples of past campaigns where you successfully bridged the gap between data and creativity.
✨Understand Incrementality Testing
Since incrementality testing is a key part of the role, brush up on your knowledge of measurement frameworks. Be prepared to explain how you’ve used these methods in previous roles to optimise campaigns.
✨Emphasise Collaboration Skills
This role requires working closely with various teams. Highlight your experience in cross-functional collaboration and how you’ve effectively managed multiple stakeholders to achieve campaign success.