At a Glance
- Tasks: Build and maintain SEM dashboards, optimise campaigns, and turn data into actionable insights.
- Company: Join Pipedrive, a people-first company focused on helping businesses grow.
- Benefits: Enjoy flexible hours, wellness perks, and 28 paid leave days.
- Other info: Embrace a culture of experimentation and growth with mentorship opportunities.
- Why this job: Make a real impact by using data to drive business success for thousands of companies.
- Qualifications: 3+ years in SEM or analytics, with skills in SQL, Python, and data visualisation tools.
The predicted salary is between 40000 - 50000 £ per year.
Responsibilities
- Build and maintain SEM performance dashboards on top of our existing data infrastructure – clear, reliable reporting and deep troubleshooting.
- Develop deep expertise in the Google Ads API to unlock granular data at keyword, search term, bid strategy and audience levels and build analytical layer to elevate SEM insight.
- Integrate ad platform data with internal metrics to connect paid search activity to downstream business outcomes.
- Design and track A/B tests and translate learnings into actionable recommendations.
- Turn analytical findings into actionable recommendations.
- Support creation, management and optimisation of paid search campaigns across Google Ads & Microsoft Ads.
- Conduct keyword research, ad copy testing, bid management and negative keyword development.
- Monitor campaign performance and flag issues proactively.
Qualifications
- 3+ years experience in data/marketing analytics or SEM role with focus on reporting and analysis.
- Proficiency in Tableau/Looker/BI tools for data visualization and dashboarding.
- Experience with SQL and Python (Pandas/NumPy) for data manipulation and large datasets.
- Comfortable working with multiple data sources – platform exports, CRM data and internal data tables.
- Familiarity with Google Ads data and metrics in paid search context.
- Analytical mindset – asks why before answering what.
- Background in maths, computer science, economics or related field is a plus.
- Familiarity with Google Ads API is a plus.
- Interest in using AI for data automation/analysis is a plus.
Benefits
- People-first culture, inclusive work environment.
- Opportunities to push boundaries, take ownership, and experiment with latest technologies.
- Well‐being benefits: flexible hours, wellness perks, performance‐based bonuses, 28 paid leave days, well‐being days, compassionate leave, and paternity leave.
- Growth opportunities through mentorship, coaching, internal mobility.
Purpose: help 100,000+ small and medium‐sized businesses grow and succeed.
Based on this role's data access, Pipedrive may conduct a pre‐employment background investigation. Data handled according to Pipedrive's Privacy Policy for Recruitment. Pipedrive is an equal opportunity employer.
SEM Analyst in London employer: Pipedrive
Pipedrive is an exceptional employer that fosters a people-first culture and an inclusive work environment, making it an ideal place for SEM Analysts to thrive. With a strong emphasis on employee well-being, flexible hours, and generous leave policies, Pipedrive encourages personal and professional growth through mentorship and internal mobility. The opportunity to work with cutting-edge technologies while helping over 100,000 small and medium-sized businesses succeed adds a meaningful dimension to your role.
StudySmarter Expert Advice🤫
We think this is how you could land SEM Analyst in London
✨Tip Number 1
Network like a pro! Reach out to folks in the SEM field on LinkedIn or at industry events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio showcasing your SEM projects, dashboards, and any A/B tests you've run. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by brushing up on common SEM questions and case studies. We want you to be ready to discuss your analytical mindset and how you turn data into actionable insights.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace SEM Analyst in London
Some tips for your application 🫡
Show Your Analytical Skills:When writing your application, make sure to highlight your analytical mindset. We want to see how you ask the right questions and turn data into actionable insights. Use examples from your past experiences to showcase this!
Tailor Your Experience:Don’t just send a generic application! We love it when candidates tailor their experience to match the job description. Mention your proficiency with tools like SQL, Python, and any BI tools you've used. Make it clear how your background fits the SEM Analyst role.
Be Clear and Concise:Keep your application clear and to the point. We appreciate straightforward communication, so avoid jargon unless it’s relevant. Make sure your key achievements stand out and are easy to find!
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It helps us keep track of applications and ensures you’re considered for the role. Plus, it’s super easy!
How to prepare for a job interview at Pipedrive
✨Know Your Data Tools
Make sure you brush up on your skills with Tableau, SQL, and Python. Be ready to discuss how you've used these tools in past roles, especially for data visualisation and manipulation. Having specific examples of how you've turned data into actionable insights will really impress.
✨Master the Google Ads API
Since this role requires deep expertise in the Google Ads API, take some time to familiarise yourself with its functionalities. Prepare to talk about how you've used it to unlock granular data and improve campaign performance. Showing that you can connect paid search activity to business outcomes will set you apart.
✨A/B Testing Know-How
Be ready to discuss your experience with A/B testing. Think of specific campaigns where you designed tests, tracked results, and made recommendations based on your findings. This shows that you not only analyse data but also know how to apply it effectively.
✨Show Your Analytical Mindset
During the interview, demonstrate your analytical mindset by asking insightful questions. For instance, inquire about the challenges they face in SEM or how they measure success. This shows you're not just a number cruncher but someone who thinks critically about data and its implications.
