Growth Design Director in London

We believe it takes great people to create a great product. That’s why our team lives our company values, and we hire based on them, too. Since 2010, Pipedrive has been on a mission to support sales and marketing teams with easy-to-use, powerful tools that make everyday work faster and easier. Today, our cloud-based software is trusted by over 100,000 companies and used in 179 countries. We have grown from a five-person team to a truly international company of over 850+ people, representing more than 50 nationalities, with ten offices distributed across Europe and the US. In 2020, Pipedrive received a majority investment from Vista Equity Partners, a global investment firm that invests exclusively in enterprise software, data and technology-enabled businesses, making Pipedrive the fifth unicorn from Estonia.

As a Growth Design Director, you will lead the creation of a high-velocity experimentation engine that drives measurable business impact at scale. You’ll define and execute an AI‑first design strategy that seamlessly connects user experience with core growth metrics, ensuring continuous optimization across acquisition, activation, and retention. Operating at the intersection of design, data, and product, you will translate behavioral insights into scalable solutions, establish rigorous testing frameworks, and partner closely with Product, Engineering, Marketing, and Data to accelerate conversion and revenue outcomes through disciplined, data‑driven execution.

Your new adventure:

• Act as a player‑coach by setting the vision and mentoring the team while remaining deeply involved in the craft and prototyping complex systems.
• Own the end‑to‑end strategy for user acquisition, activation, and retention by identifying and designing experiments for high‑leverage opportunities in the user journey.
• Establish internal processes for rapid‑fire testing to ensure the team moves from hypothesis to live experiment with industry‑leading speed.
• Champion a culture of experimentation, advocating for “fail fast, learn faster” across the organization.
• Lead the adoption of AI‑driven methodologies to automate design tasks, generate multi‑variant tests, and deliver real‑time personalized experiences.
• Utilize behavioral data to inform all design choices, building systems that allow user behavior to dictate product direction.
• Partner closely with Product, Engineering, Data, Marketing, and Leadership to align experimentation efforts, ensure technical feasibility, leverage behavioral insights, and translate design impact into measurable business outcomes.
• Lead and grow a team of 4‑5 product designers, building a culture of craft, clarity, and customer obsession.

Does this sound like you?

• 12+ years of experience in product design.
• 5+ years of experience leading and managing design teams, with a focus on mentorship, performance, and culture‑building.
• A proven history of applying design principles to influence user behavior and drive measurable business outcomes like revenue and acquisition.
• The ability to interpret behavioral data, read A/B test results, and use quantitative insights to validate or pivot design hypotheses.
• Deep experience in architecting and running systematic tests (multivariate or A/B) at a high velocity without compromising output quality.
• Hands‑on experience with AI‑assisted design and productivity tools to automate workflows and generate content or variants at scale.
• Ability to map complex user journeys and identify high‑leverage friction points that align with core business goals.
• Specialized skills in fine‑tuning AI models or building custom automated design pipelines.

Why Pipedrive?

• People‑first culture – Be part of a team that values authenticity, champions collaboration, and supports each other—no egos, just teamwork. Work alongside top talent from around the world in an inclusive space where different perspectives fuel our best ideas. Everyone is welcome.
• Unlock potential – Push boundaries, take ownership, and experiment with the latest technologies as we enhance our AI First Vision. We empower bold ideas that drive real change.
• We’ve got you – Your well‑being matters. Enjoy flexible hours, wellness perks and SWAG. Think performance‑based bonuses, 28 paid leave days, well‑being days, compassionate leave, and even paternal leave—because we take care of ourselves and our people.
• Grow with us – Whether through mentorship, coaching, or internal mobility, we invest in helping you unlock your potential. Open, honest feedback and clear communication are at our core. We grow together through trust and accountability.
• Packed with purpose – Help 100,000+ small and medium‑sized businesses grow and succeed while doing meaningful, customer‑driven work.

Based on this role's access to certain data, Pipedrive might conduct a pre‑employment background investigation in conjunction with your application for employment with our company. Such data will be handled in accordance with Pipedrive's Privacy Policy for Recruitment. Pipedrive is an equal opportunity employer. We encourage diversity in the workplace regardless of age, gender, race, religion, disability, sexual orientation, gender identity or veteran status.