Head of Product Marketing

A little bit about us… Pion is the award‑winning platform where audience verification, data ownership, and marketing reach converge. We help 3,500+ brands—including the world’s biggest retailers—build lasting loyalty across 10 consumer groups in 100+ territories. Whether it’s through Student Beans, Beans iD, or our YMS events, we enable growth without compromise. At Pion, you’ll help us build a smarter, more transparent future for global commerce.

Life at Pion Where People Thrive At Pion, we’re driven by big ideas and bold thinkers. Our purpose is clear: We make it possible to reward those who shape our world, from Students to Healthcare workers and more. That mission demands diverse perspectives and a culture where everyone belongs. Our people power everything we do from innovation to collaboration. We’re here to break down barriers and build a space where everyone can grow, learn, and thrive—because affordability starts with empowered people.

Research shows that while men apply to jobs when they meet 60% of the requirements, women and those in underrepresented groups tend to only apply when they tick every box. We don’t think you should have to tick every box. We value your uniqueness, and it goes without saying that all applications are welcome, even if you don’t think you fit the criteria. Need any adjustments to support you with your application? Just drop us an email at talent@wearepion.com.

About the role As a result of our incredible success and growth, we are looking for a brand new Head of Product Marketing to join us who will strategically and pro‑actively approach this role. As the Head of Product Marketing at Pion, you are the voice of the market and the architect of our product narrative. Navigating a complex ecosystem of SaaS, Affiliate, and Media products, your job is to figure out who we are selling to, what they care about, and how we position our solutions to win. Reporting to the CPO, you will own the product’s Go‑To‑Market (GTM) and positioning strategy. You will build the foundational messaging and marketing assets that make the market care about our roadmap, before handing those messaging blueprints over to the Sales Enablement team to turn into sales‑floor collateral.

Responsibilities:

• Deeply researching the market, tracking competitors, and defining exactly who we sell to (ICPs and Personas) across SaaS, Affiliate, and Media.
• Operating simultaneously between the Product, Marketing and Sales teams, defining a strong B2B/B2C strategy which supports these teams to reach their OKR's.
• Partnering with the Sales and Sales Enablement teams, utilising tools such as Gong to gather client feedback, understand perspectives and maintain a feedback loop to the Product teams.
• Partnering with Product Managers to define product features/value.
• Building the foundational messaging frameworks for how we talk about our products.
• Writing and producing all external marketing assets: B2B website copy, LinkedIn content, customer emails, and top‑of‑funnel marketing campaigns.
• Owning the overarching messaging, positioning, and narrative consistency for major external events (e.g., Pioneer & YMS).
• Tracking market perception—how the wider world and target market react to the Pion brand, our products, and our positioning.

A little bit about you:

• Multi‑Product Experience: Proven experience marketing a complex portfolio of products (SaaS, Media, and/or Affiliate network experience is highly preferred).
• Exceptional Storytelling: You must be an elite copywriter and communicator who can translate complex technical features into compelling, benefit‑driven market messaging.
• Analytical Researcher: A natural curiosity for market dynamics, competitor movements, and buyer psychology.
• Collaborative DNA: A strong track record of partnering successfully with Product Management (PMs) to extract value, and Sales Enablement to hand off messaging.
• Someone who can operate strategically, but is most certainly someone who is hands on as an individual contributor and can get stuck into the detail of “doing”.
• Understands how to drive Product Marketing metrics: Revenue generated, market/website traffic, reach and engagement metrics, win rates.

Life at Pion Let’s take a look at a few things that make Pion an amazing place to work:

• Competitive salary.
• 30 days annual leave, plus bank holidays.
• Accredited Great Place To Work company in three categories.
• Commitment to personal development and career growth, coaching workshops and progression plans.
• Remote‑first working environment.
• Flexible working hours (start between 8-10am and finish between 4:30-6:30pm).
• Focus on welfare.
• Access to incredible partnership discounts for the biggest brands in the world.
• £200 work from home set up allowance to put towards your at‑home working space.

Want to know more? Check out our career site for everything you need to know about starting a career with Pion.