At a Glance
- Tasks: Lead CRM strategies and optimise customer journeys for top retailers.
- Company: Award-winning tech company focused on youth market engagement.
- Benefits: Competitive salary, 30 days leave, remote work, wellness support, and brand discounts.
- Other info: Inclusive culture with a focus on personal development and career growth.
- Why this job: Join a dynamic team driving innovation in CRM and make a real impact.
- Qualifications: 5+ years in CRM with strong analytical and communication skills.
The predicted salary is between 31500 - 38500 £ per year.
A little bit about us… Pion produces award-winning technology for the biggest retailers on the planet, connecting them with the youth market. Featured in The Sunday Times Tech Track 100 2020, a list of the fastest-growing private tech companies in Britain, we’re always innovating to offer new solutions that satisfy our consumers, drive ROI for our clients and create an empowering workplace for our employees.
Equity, Diversity & Inclusion at Pion
Because this part deserves a place at the top of the job ad… Here at Pion, we’re working hard to grow an inclusive, diverse and respectful group of people we’re proud of. Accountability plays a big role in our company values, and we’re totally honest, open and transparent about our ED&I efforts. This is why we’ve made our commitments and internal statistics visible for everyone to see here. Our ever-evolving culture is defined by our people, and it’s all part of #LifeAtPion.
Research shows that while men apply to jobs when they meet 60% of the requirements, women and those in underrepresented groups tend to only apply when they tick every box. We don’t think you should have to tick every box. We value your uniqueness, and it goes without saying that all applications are welcome, even if you don’t think you fit the criteria. If you need any adjustments to support you with your application, just drop us an email at talent@wearepion.com.
About the role
As a result of our incredible success and growth, we are looking for a CRM Manager to join us.
Responsibilities Include
- Own and evolve our core lifecycle journeys — onboarding, activation, engagement, basket abandonment, win-back and re-engagement — from strategy through build and optimisation.
- Plan and execute commercial campaign sends, balancing frequency, relevance and commercial priorities against the health of our lifecycle programmes.
- Plan and execute engagement-focused sends, working with the wider marketing teams on content, calendar and social opportunities.
- Own and prioritise the testing roadmap — subject lines, send times, content and journey logic — turning results into concrete recommendations rather than reports.
- Use performance data (opens, clicks, conversion, retention and incrementality) to diagnose underperformance and propose the fix.
- Brief, QA and direct internal resource to extend execution capacity, and build the internal narrative on what is working to make the case for further investment in CRM.
Requirements
A little bit about you…
- Five or more years hands-on across the full CRM and lifecycle marketing discipline — strategic thinking as well as campaign execution, not one or the other.
- Confident in an ESP or marketing automation platform (Iterable, Braze, Salesforce Marketing Cloud, Klaviyo or similar), building and QA-ing your own campaigns and journeys.
- A strong grasp of segmentation, triggers and automation logic.
- Able to read performance data and turn it into a clear next step rather than a report, with a genuine interest in testing and iterating rather than set-and-forget CRM.
- An improver instinct — you see an onboarding flow or a send calendar and immediately spot ways to make it better, then act on it.
- Comfortable briefing and directing internal resource, and confident building buy-in across product, brand, marketing, creative and data. A clear, honest communicator with a self-starter, can-do attitude.
- Bonus points for consumer experience in subscription, membership, loyalty, ecommerce or affiliate-adjacent businesses, familiarity with incrementality or holdout testing, data querying skills, or exposure to advanced personalisation and next-best-action decisioning.
Benefits
Life at Pion
Let’s take a look at just a few things that make Pion an amazing place to work…
- Competitive salary.
- 30 days annual leave, plus bank holidays.
- Accredited 'Great Place To Work' company in three categories.
- Commitment to personal development and career growth, coaching workshops and progression plans.
- Remote-first working environment. This means you're not obligated to come into the office, you can choose the environment you think you excel best in.
- Flexible working hours.
- Focus on welfare. We offer a monthly wellness allowance, gym memberships, access to mental health first aiders, a health cash plan and more.
- Access to incredible partnership discounts for the biggest brands in the world. Think Google, Apple, GymShark, Domino's, Uber and loads more!
- £200 work from home set up allowance to put towards your at-home working space.
Want to know more? Check out our career site for everything you need to know about starting a career with Pion.
Due to the high volume of applicants, we can only respond to shortlisted applicants. By submitting your application, you agree that Pion may collect your personal data for recruiting, global organisation planning, and related purposes. Our Applicant Privacy Notice explains what personal information and where we may process, our purposes for processing, and the rights you can exercise over Pion's use of your personal information.
CRM Manager employer: Pion
PION is an exceptional employer that prioritises a remote-first culture, offering flexible hours and a supportive environment for personal and professional growth. With competitive salaries and generous annual leave, employees are encouraged to thrive while working collaboratively on innovative projects in a dynamic team setting. Join us to be part of a forward-thinking company that values your contributions and fosters a healthy work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land CRM Manager
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pion and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pion are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pion on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pion. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace CRM Manager
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pion. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pion:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pion’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pion
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pion will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pion, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
