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- Tasks: Build and optimise exciting CRM journeys across email, SMS, and push notifications.
- Company: Join Pinter, a leader in brewing extraordinary beer experiences at home.
- Benefits: Enjoy 25 days holiday plus 8 bank holidays and a flexible working environment.
- Other info: Be part of a passionate team recognised as one of the Sunday Times Best Places To Work.
- Why this job: Make a real impact in a fun, innovative company that values quality and community.
- Qualifications: 2-4 years in CRM or lifecycle marketing with a knack for A/B testing.
The predicted salary is between 30000 - 40000 £ per year.
About Pinter
At Pinter we have a passionate, driven and talented team who deliver Extraordinary Beer Experiences. We have designed world-first hardware to brew 10 pints of exceptional quality beer at home. We design award-winning beer recipes, collaborate with some of the world’s best breweries, execute best-in-class marketing campaigns and constantly strive for seamless operations and CX.
Quality - Quality underpins the products we create, the service we give, and the experiences we deliver.
Value - We deliver huge value by enabling our customers to brew their own fresh beer at home and connect with each other in better ways. We strive to build the best products that cause no unnecessary harm to the environment and have a positive impact on our communities.
Innovation - We lead by constantly innovating our products and how we deliver them to our community. Our fresh thinking and pursuit of the latest technology ensure this.
Community - Our products create experiences that make life more enjoyable, interesting, and fun! We nurture our community by ensuring we deliver products and services that keep Fresh Brewers at the heart of our business.
- 2–4 years experience in a CRM or lifecycle marketing role
- Basic HTML understanding for email editing
- Strong understanding of A/B testing and performance analysis, with the ability to draw clear, actionable insights
This role is best suited to someone who enjoys building and executing CRM campaigns day-to-day, not just planning them. We’re hiring a CRM Executive to join the team and work directly under our Senior CRM Manager. You’ll take ownership of building and improving CRM journeys across email, SMS, push and in-app, helping drive both acquisition and retention. You’ll be trusted to move quickly, own your output, and deliver consistently high-quality work.
- Build, launch and optimise CRM journeys in Klaviyo across email, SMS and push.
- Own day-to-day CRM execution, ensuring all campaigns are delivered on time and accurately, including setup, segmentation, QA on links, testing and scheduling.
- Support ideation and creation of the monthly CRM calendar, balancing proven high-performance campaigns with fresh, creative concepts and cross-industry inspiration.
- Create and manage segmentation to improve targeting and performance.
- Analyse performance and report on key metrics, sharing insights with the wider team.
- Support seasonal launches, partnerships and ad hoc campaigns.
- Ensure all CRM activity is GDPR compliant and follows best practice.
- Stay up to date with the latest trends in CRM and retention marketing across US and UK.
- Work closely with the Design and Community team on briefing creative assets and building copy to ensure emails are visually engaging and align with Pinter’s brand voice.
Holidays: 25 days + 8 days
Senior CRM Executive - homeworking/hybrid employer: Pinter
Contact Detail:
Pinter Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior CRM Executive - homeworking/hybrid
✨Tip Number 1
Network like a pro! Reach out to people in the industry, especially those at Pinter. A friendly chat can open doors and give you insider info about the company culture and what they really value.
✨Tip Number 2
Show off your skills! If you’ve got experience with CRM tools like Klaviyo, make sure to highlight that in conversations. Share examples of campaigns you've executed and the results you achieved to demonstrate your hands-on expertise.
✨Tip Number 3
Be ready to discuss your ideas! Pinter loves innovation, so come prepared with fresh concepts for CRM campaigns. Think about how you can enhance customer journeys and engage the community – they’ll appreciate your proactive approach.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Pinter team and contributing to those extraordinary beer experiences.
We think you need these skills to ace Senior CRM Executive - homeworking/hybrid
Some tips for your application 🫡
Show Your Passion for Beer: When you're writing your application, let your love for beer and brewing shine through! We want to see that you’re not just looking for a job, but that you genuinely care about creating extraordinary beer experiences.
Tailor Your Experience: Make sure to highlight your 2-4 years of CRM or lifecycle marketing experience. Use specific examples of campaigns you've executed and the results they achieved. This will show us that you can hit the ground running!
Be Creative with Your Ideas: We love fresh, innovative thinking! In your application, share any unique ideas you have for CRM campaigns or how you’ve approached A/B testing in the past. This will help us see your creative side and how you can contribute to our team.
Keep It Professional Yet Fun: While we appreciate a casual tone, remember to keep your application professional. Make sure it’s well-structured and free from typos. And don’t forget to apply through our website – we can’t wait to hear from you!
How to prepare for a job interview at Pinter
✨Know Your CRM Stuff
Make sure you brush up on your CRM knowledge, especially around Klaviyo and lifecycle marketing. Be ready to discuss your past experiences with A/B testing and how you've used data to drive campaign success. This will show that you're not just familiar with the tools but can also leverage them effectively.
✨Showcase Your Creativity
Pinter values fresh, creative concepts, so come prepared with ideas for CRM campaigns. Think about how you can balance proven strategies with innovative approaches. Sharing a few examples of successful campaigns you've executed in the past can really set you apart.
✨Understand the Brand
Dive deep into Pinter's mission and values before the interview. Familiarise yourself with their products and community focus. Being able to articulate how your skills align with their goals will demonstrate your genuine interest in the role and the company.
✨Prepare Questions
Interviews are a two-way street, so prepare thoughtful questions about the team dynamics, the CRM calendar, and how success is measured in this role. This shows that you're engaged and serious about finding the right fit for both you and Pinter.