At a Glance
- Tasks: Lead impactful marketing and business development activities to boost brand visibility and client engagement.
- Company: Join Pinsent Masons, an award-winning team focused on growth and collaboration.
- Benefits: Flexible working model, competitive salary, and opportunities for professional development.
- Other info: Work with senior stakeholders and enhance a high-performing marketing team.
- Why this job: Make a real difference in a dynamic environment while driving sustainable revenue growth.
- Qualifications: Experience in business development or marketing within professional services, especially legal consulting.
The predicted salary is between 50000 - 65000 £ per year.
At Pinsent Masons, we bring together the best people to get the job done. We’re naturally curious, constantly learning, listening, and growing. You’ll be joining an award‑winning and commercially minded team where you’ll work with leading experts, form meaningful relationships and make a difference. You’ll have the opportunity to be involved in varied and challenging work and work in an open and supportive environment to deliver outstanding results.
We are recruiting a Business Development Manager for our Vario global alternative legal services practice (ALSP). This role will lead the design and delivery of high‑impact marketing and business development activity that builds brand visibility, client engagement and pipeline growth across Vario’s Managed Legal Services, Consulting, Flexible Services and CoSec offerings. The position is pivotal in driving sustainable revenue growth, enhancing client relationships and positioning Vario as the market leader.
The incumbent will lead the marketing team to build profile, nurture networks and generate qualified opportunities, and community engagement. Responsibilities include:
- Identifying opportunities
- Providing business intelligence on key competitors
- Ensuring promotion of our people, products and services in key markets
- Managing campaign activity across web, social media, events and communications such as client‑facing thought leadership, brochures, guides and internal promotional materials
You will work with senior stakeholders to support growth through execution of marketing and communications plans that enhance profile and win mandates for the relevant service lines. You will be responsible for campaign activity across channels, develop ABM strategies to penetrate and expand key client accounts, and conduct market research and provide business intelligence.
Qualifications:
- Significant experience in a business development and/or marketing role within a professional services or partnership environment – ideally in an established alternative legal services (ALSP) or legal consulting.
- Proven delivery of integrated marketing campaigns, thought leadership and events linked to revenue growth, client engagement and building brand awareness.
- Experience working closely with senior stakeholders to support growth through execution of marketing and communications plans.
- Strong experience designing and implementing Account‑Based Marketing (ABM) strategies to penetrate and expand key client accounts.
- Proven ability to conduct market research and provide business intelligence on key ALSP competitors and trends.
- Highly organized and resilient, with a disciplined and data‑driven approach to activity planning and forecasting.
- Strong experience managing and developing marketing collateral, content and campaigns across multiple channels.
- Experience enhancing an already effective and well‑established team, taking a high‑performing team to the next level.
Our standard working hours are 9:30am–5:30pm, with a 3‑day in office, 2‑day from home model; we consider flexible working requests.
Business Development & Marketing Manager in Manchester employer: Pinsent Masons
At Pinsent Masons, we pride ourselves on fostering a dynamic and inclusive work culture that encourages continuous learning and professional growth. As a Business Development & Marketing Manager, you will be part of an award-winning team that values collaboration and innovation, offering you the chance to lead impactful marketing initiatives in a supportive environment. With flexible working arrangements and a commitment to employee development, we provide a unique opportunity to make a meaningful contribution while advancing your career in the legal services sector.
StudySmarter Expert Advice🤫
We think this is how you could land Business Development & Marketing Manager in Manchester
✨Network Like a Pro
Get out there and connect with people in the industry! Attend events, join online forums, and don’t be shy about reaching out to professionals on LinkedIn. Building relationships can open doors that a CV just can’t.
✨Show Off Your Skills
When you get the chance to chat with potential employers, make sure to highlight your achievements and how they relate to the role. Use specific examples of past successes in business development and marketing to demonstrate your value.
✨Research the Company
Before any interview, do your homework! Understand Pinsent Masons’ values, recent projects, and their approach to business development. This will not only impress them but also help you tailor your responses to fit their culture.
✨Apply Through Our Website
Don’t forget to apply directly through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in joining our team at StudySmarter.
We think you need these skills to ace Business Development & Marketing Manager in Manchester
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the Business Development & Marketing Manager role. Highlight your experience in integrated marketing campaigns and working with senior stakeholders, as these are key aspects of the job.
Craft a Compelling Cover Letter:Your cover letter should tell us why you're the perfect fit for this position. Share specific examples of how you've driven revenue growth and built client relationships in previous roles.
Showcase Your ABM Experience:Since Account-Based Marketing (ABM) is crucial for this role, be sure to include any relevant experience you have. Talk about strategies you've implemented and the results you've achieved.
Apply Through Our Website:We encourage you to apply through our website for a smoother application process. It’s the best way for us to receive your application and get to know you better!
How to prepare for a job interview at Pinsent Masons
✨Know Your Stuff
Before the interview, dive deep into Pinsent Masons and their Vario global alternative legal services practice. Understand their offerings, recent news, and how they position themselves in the market. This knowledge will help you demonstrate your genuine interest and show that you're ready to contribute from day one.
✨Showcase Your Experience
Prepare specific examples from your past roles that highlight your experience in business development and marketing within professional services. Focus on integrated marketing campaigns you've delivered and how they contributed to revenue growth or client engagement. Be ready to discuss your approach to Account-Based Marketing strategies as well.
✨Engage with Stakeholders
Since this role involves working closely with senior stakeholders, think of ways to illustrate your collaborative skills. Prepare anecdotes that showcase how you've successfully partnered with senior leaders to execute marketing and communications plans. This will demonstrate your ability to build meaningful relationships, which is key for this position.
✨Be Data-Driven
Pinsent Masons values a disciplined and data-driven approach. Come prepared with insights on how you've used data to inform your marketing strategies or campaign planning. Discuss any tools or methodologies you've employed to conduct market research and provide business intelligence, as this will resonate well with the interviewers.
