Business Development & Marketing Manager in London

Here at Pinsent Masons, we bring together the best people to get the job done. We’re naturally curious, constantly learning, listening, and growing. We’ll truly value your ideas. You’ll be joining an award-winning and commercially minded team, where you’ll have the opportunity to work with leading experts and form meaningful relationships, while making a difference. You’ll get the opportunity to be involved in varied and challenging work. Working in an open and supportive environment, to deliver outstanding results. Our people are our success, and we work as one team.

We are recruiting a Business Development Manager for our Vario global alternative legal services practice (ALSP). This role will lead the design and delivery of high-impact marketing and business development activity that builds brand visibility, client engagement and pipeline growth across Vario’s Managed Legal Services, Consulting, Flexible Services and CoSec offerings. This role is pivotal in driving sustainable revenue growth, enhancing client relationships, and positioning Vario as the market leader.

You will be responsible for leading the marketing team to build profile, nurture networks and generate qualified opportunities, and community engagement. You will help identify opportunities and provide business intelligence on key competitors, to ensure promotion of our people, products and services in the key markets. You will have deep knowledge of the go-to-market channels and be accountable for campaign activity across web, social media, managing events and communications such as client-facing thought leadership, brochures or guides, and internal promotional materials.

Our standard working hours are 9.30am–5.30pm, and we operate a 3 days in the office, 2 days from home working model; however, as an inclusive employer, we are willing to consider any flexible working requests.

We are looking for candidates who ideally hold the following skills and experience:

• Significant experience in a business development and/or marketing role within a professional services or partnership environment – ideally in an established alternative legal services (ALSP) or legal consulting.
• Proven delivery of integrated marketing campaigns, thought leadership and events linked to revenue growth, client engagement and building brand awareness.
• Experience working closely with senior stakeholders to support growth through execution of the marketing and communications plans in order to enhance the profile and win mandates for the relevant services lines.
• Strong experience designing and implementing Account-Based Marketing (ABM) strategies to penetrate and expand key client accounts, ensuring full alignment between marketing and sales efforts.
• Proven ability to conduct market research and provide business intelligence on key ALSP competitors and trends, identifying ways of gaining a competitive advantage.
• Highly organized and resilient, with a disciplined and data driven approach to activity planning and forecasting.
• Strong experience managing and developing marketing collateral, content and campaigns across multiple channels.
• Experience enhancing an already effective and well-established team, taking a high performing team to the next level.

Once your application has been submitted and reviewed, our Recruitment team will share the outcome with you by email. We typically hold two interview stages per vacancy providing the opportunity to meet two members of the hiring team at each stage. The first stage is typically conducted virtually and the second stage typically in person at the office in which the role would be based. However, we strive to remain flexible depending on the requirements of the role or the candidate.

Our strength lies in our differences. We are a top Stonewall employer, a Valuable 500 member, a signatory of the Race at Work Charter and a proud partner of Neurodiversity in Law. We encourage and value different ideas and styles of thinking. It’s with different perspectives that we’ll find solutions to our clients’ most complex challenges. It’s how we’ll deliver outstanding results today, and tomorrow. We want everybody attending an interview to be comfortable and able to fully demonstrate their experience and talents.