Senior Brand Copywriter & Tone of Voice Lead – 6 month contract in Birmingham

Any UK office | 6 month fixed term contract

Our standard working hours are 9.30am-5.30pm. We operate a 3 days in the office, 2 days from home working model. As an inclusive employer, we are willing to consider flexible working requests.

The opportunity

Join a team where your expertise truly matters. Pinsent Masons is looking for a Senior Brand Copywriter and Tone of Voice Lead to help shape and activate a distinctive new tone of voice across our international firm. Working within our Business Development, Brand & Marketing team, you will translate our brand proposition and messaging into concise, compelling and recognisably Pinsent Masons copy. You will create launch-ready content across client, digital, campaign, recruitment and early talent touchpoints, establishing the practical principles and examples that enable colleagues to apply our brand voice consistently.

This is a hands-on creative role for an experienced brand copywriter who can develop original concepts, messaging systems, headlines and multi-channel copy. It is not primarily a long-form editorial, research or thought-leadership commissioning role.

What you’ll do

• Create and rapidly develop distinctive, audience-led copy for priority web journeys, campaigns, brand films, advertising, social media, email, business development materials, recruitment and internal communications.
• Develop original concepts, propositions, headlines, straplines, calls to action, narrative devices and messaging systems that bring our brand personality to life.
• Help define and embed our new tone of voice through practical principles, guardrails, before-and-after examples and approved source copy.
• Adapt creative ideas across different channels, audiences and international markets, working with translation and transcreation colleagues to protect meaning, personality and distinctiveness.
• Develop reusable templates, prompts, checklists and guidance, and deliver practical workshops and coaching to help colleagues apply the brand voice consistently.
• Collaborate with senior communications, digital content and creative colleagues to manage multiple launch-critical briefs, stakeholder reviews and approvals at pace.

What you’ll bring

• Substantial experience as a senior brand copywriter, creative copywriter or tone of voice specialist, ideally within a leading brand consultancy, creative agency or in-house brand team.
• A strong portfolio of original brand and campaign copy, including propositions, messaging systems, headlines, web journeys, scripts, social content and multi-channel adaptations.
• Experience leading copy development for a major brand launch, rebrand or tone-of-voice transformation within a large, complex or international organisation.
• Strong conceptual thinking and the ability to translate brand strategy, audience insight and complex subject matter into concise, distinctive and commercially relevant copy.
• The confidence to influence senior stakeholders, challenge generic or jargon-heavy content and clearly explain the strategic rationale behind creative decisions.
• Experience developing practical tone-of-voice guidance, coaching writers and non-writers, and using AI-assisted workflows responsibly without compromising brand distinctiveness or accuracy.

Why Pinsent Masons

Our “exceptional by design” approach means we’ve deliberately shaped a firm where you can do your best work. We combine meaningful work, clear expectations and the support to build a career that works for you.

Why join us?

• Meaningful work, real impact – the opportunity to contribute to initiatives and projects that have a genuine impact on our clients and the success of a leading international law firm.
• A firm that backs your growth – clear expectations, structured development and real investment in helping you reach your potential.
• A progressive culture – collaborative, inclusive and forward-looking, with the space to innovate and do your best work.

Our benefits package reflects our determination to support our people in achieving their full potential. You know what’s important to you and that’s why we offer flexible benefits where we can, allowing you to choose what matters most. Amongst our benefits are:

• 25 days holiday
• Bonus Scheme
• Pension Scheme
• Electric car scheme
• Enhanced Family Leave policies
• Private Medical Insurance
• Health, lifestyle and wellbeing benefits

What happens next?

Once your application has been submitted and reviewed, our Talent Acquisition team will share the outcome with you by email. As part of your application, you will be asked to provide three examples of original brand, campaign or tone-of-voice work. The selection process will include a time-limited brand copy task, which may involve developing a messaging route and adapting it into a headline, web hero, social post and short script. We typically hold two interview stages, providing the opportunity to meet different members of the hiring team at each stage. The first stage is typically conducted virtually and the second stage in person at the office in which the role would be based. However, we strive to remain flexible depending on the requirements of the role or the candidate.

Our commitment

At Pinsent Masons, we are committed to recruiting and retaining the best talent and building an inclusive and fair workplace. We value the strength that comes from different experiences and strive to create an environment where everyone feels they belong. We welcome applications from all suitably qualified candidates and are dedicated to ensuring equitable opportunities throughout our recruitment processes. In line with local laws and cultural contexts across the jurisdictions in which we operate, we encourage people of all backgrounds, identities and lived experiences to apply. If you need reasonable adjustments or accommodations to participate in our recruitment process or to perform the role, please tell us. We will work with you to identify a suitable approach.