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For Companies At a Glance
- Tasks: Lead digital marketing campaigns and optimise for user conversion.
- Company: Join DragonBet, Wales’s top independent sportsbook and casino, with a vibrant team of 38.
- Benefits: Enjoy a competitive salary, career growth, and exciting sports partnerships.
- Why this job: Be part of a fast-growing company with a dynamic culture and hands-on role in sports marketing.
- Qualifications: Experience in digital ad campaigns and a passion for sports is essential.
- Other info: Office-based role in Cardiff; remote work not available.
The predicted salary is between 34000 - 46000 £ per year.
About Us
DragonBet is Wales’s leading independent sportsbook and casino. We’re a proudly Welsh business offering a modern, digital-first betting experience, backed by traditional bookmaking values. We’re just over two years old, growing fast, and building something exciting with a tight-knit team of 38 people. As we scale up, we’re looking for a talented Digital Marketing Manager to take ownership of our customer acquisition strategy and lead digital campaigns that drive real results.
About the Role
You’ll be responsible for planning, running and optimising paid digital campaigns (Google, Meta etc.), with the goal of converting new users into active customers. You’ll also work across commercial partnerships — helping us build strong relationships with sports clubs, affiliates, influencers, and media platforms. This is a hands-on role where you’ll need to combine creativity with data, and where flexibility is key; as we continue to grow, you’ll be involved in a range of marketing activity across the group. Working in a team of five you will work closely and report to the Head of Marketing, and have day-to-day links with the Social Marketing Exec, the Graphic Designer and the CRM/Retentions Manager.
Key Responsibilities
- Manage paid digital marketing campaigns (Google Ads, Meta Ads etc.)
- Track performance and make improvements to increase conversions
- Manage budgets, reporting and campaign ROI
- Identify new digital opportunities and target audiences
- Build and manage partnerships (clubs, media, affiliates, influencers)
- Negotiate deals and monitor performance of partner activity
- Support wider marketing activity as part of a small, agile team
What We’re Looking For
- Proven experience running digital ad campaigns with strong results
- Solid knowledge of performance marketing and conversion tactics
- Good with numbers — confident tracking and analysing campaigns
- Commercially minded — able to spot and build win-win partnerships
- Positive, adaptable and hands-on attitude & an interest in sport is a big bonus
Nice to Have
- Experience in betting, gaming, or sports marketing
- Knowledge of Welsh or UK sports landscape
- Experience using Google Analytics, Meta Ads Manager, or affiliate platforms
What We Offer
- £40,000 – £55,000 salary (depending on experience)
- The chance to be part of a fast-growing, independent company
- Career progression in a high-growth, performance-led environment
- Predominantly based M-F 9-5 in the Cardiff office. If looking for a remote or predominantly home based role please don’t apply as office based in currently key for the start-up feel & energetic culture
- Involvement in exciting sports partnerships and events
- Regular incentives at restaurants, sporting & hospitality events
Locations
Contact Detail:
Pinpoint Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Sports/Gaming
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the sports and gaming sectors. This knowledge will not only help you during interviews but also demonstrate your genuine interest in the industry.
✨Tip Number 2
Network with professionals in the sports and gaming marketing field. Attend relevant events or join online forums to connect with others who can provide insights or even refer you to opportunities at DragonBet.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've managed. Be ready to discuss how you tracked performance and optimised results, as this aligns closely with what DragonBet is looking for.
✨Tip Number 4
Research DragonBet’s current marketing strategies and think of innovative ideas that could enhance their customer acquisition efforts. Presenting these ideas during your interview can set you apart from other candidates.
We think you need these skills to ace Digital Marketing Manager - Sports/Gaming
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with paid campaigns. Emphasise any achievements related to customer acquisition and partnerships, as these are key aspects of the role.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and gaming. Discuss how your skills align with the responsibilities outlined in the job description, and provide examples of successful campaigns you've managed.
Showcase Analytical Skills: Since the role requires tracking and analysing campaign performance, include specific metrics or results from past campaigns in your application. This will demonstrate your ability to drive conversions and manage budgets effectively.
Research DragonBet: Familiarise yourself with DragonBet's brand, values, and current marketing strategies. Mentioning specific insights or ideas in your application can show your genuine interest in the company and its growth.
How to prepare for a job interview at Pinpoint Search
✨Showcase Your Digital Campaign Success
Be prepared to discuss specific examples of digital marketing campaigns you've managed. Highlight the strategies you used, the results achieved, and how you optimised for better performance. This will demonstrate your hands-on experience and ability to drive results.
✨Understand the Sports and Gaming Landscape
Familiarise yourself with the current trends in the sports and gaming industry, especially within the Welsh context. Being able to discuss relevant topics or recent developments will show your genuine interest and understanding of the market.
✨Emphasise Your Analytical Skills
Since the role requires tracking and analysing campaign performance, be ready to talk about your experience with tools like Google Analytics and Meta Ads Manager. Discuss how you've used data to inform decisions and improve campaign outcomes.
✨Demonstrate Your Partnership Building Skills
The role involves managing partnerships with clubs, affiliates, and influencers. Prepare to share examples of how you've successfully built and maintained professional relationships, negotiated deals, and collaborated with external partners to achieve mutual goals.
