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For Companies At a Glance
- Tasks: Lead digital marketing campaigns to attract and convert new users.
- Company: Join DragonBet, Wales's top independent sportsbook and casino, with a vibrant team of 38.
- Benefits: Enjoy a competitive salary, career growth, and exciting sports partnerships.
- Why this job: Be part of a fast-paced, creative environment that values innovation and teamwork.
- Qualifications: Experience in digital marketing and a passion for sports are essential.
- Other info: Office-based role in Cardiff; remote work not available.
The predicted salary is between 32000 - 46000 £ per year.
About Us
DragonBet is Wales’s leading independent sportsbook and casino. We’re a proudly Welsh business offering a modern, digital-first betting experience, backed by traditional bookmaking values. We’re just over two years old, growing fast, and building something exciting with a tight-knit team of 38 people. As we scale up, we’re looking for a talented Digital Marketing Manager to take ownership of our customer acquisition strategy and lead digital campaigns that drive real results.
About the Role
You’ll be responsible for planning, running and optimising paid digital campaigns (Google, Meta etc.), with the goal of converting new users into active customers. You’ll also work across commercial partnerships — helping us build strong relationships with sports clubs, affiliates, influencers, and media platforms. This is a hands-on role where you’ll need to combine creativity with data, and where flexibility is key; as we continue to grow, you’ll be involved in a range of marketing activity across the group. Working in a team of five you’ll work closely and report to the Head of Marketing, and have day-to-day links with the Social Marketing Exec, the Graphic Designer and the CRM/Retentions Manager.
Key Responsibilities
- Manage paid digital marketing campaigns (Google Ads, Meta Ads etc.)
- Track performance and make improvements to increase conversions
- Manage budgets, reporting and campaign ROI
- Identify new digital opportunities and target audiences
- Build and manage partnerships (clubs, media, affiliates, influencers)
- Negotiate deals and monitor performance of partner activity
- Support wider marketing activity as part of a small, agile team
What We’re Looking For
- Proven experience running digital ad campaigns with strong results
- Solid knowledge of performance marketing and conversion tactics
- Good with numbers — confident tracking and analysing campaigns
- Commercially minded — able to spot and build win-win partnerships
- Positive, adaptable and hands-on attitude & an interest in sport is a big bonus
Nice to Have
- Experience in betting, gaming, or sports marketing
- Knowledge of Welsh or UK sports landscape
- Experience using Google Analytics, Meta Ads Manager, or affiliate platforms
What We Offer
- £40,000 – £55,000 salary (depending on experience)
- The chance to be part of a fast-growing, independent company
- Career progression in a high-growth, performance-led environment
- Predominantly based M-F 9-5 in the Cardiff office. If looking for a remote or predominantly home based role please don't apply as office based in currently key for the start-up feel & energetic culture
- Involvement in exciting sports partnerships and events
- Regular incentives at restaurants, sporting & hospitality events
Recruitment agencies: Please do not submit speculative CVs directly for this role. DragonBet has exclusively partnered with Pinpoint Search for this appointment. If you’re interested in supporting the process, please contact Duncan Powell at Pinpoint directly. We’re happy to work with allied suppliers where agreed in advance but any represented candidates must be channelled through Pinpoint.
Digital Marketing Manager - Sports/Gaming employer: Pinpoint Search
Contact Detail:
Pinpoint Search Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Digital Marketing Manager - Sports/Gaming
✨Tip Number 1
Familiarise yourself with the latest trends in digital marketing, especially within the sports and gaming sectors. This knowledge will not only help you understand the industry better but also allow you to speak confidently about how you can contribute to DragonBet's growth.
✨Tip Number 2
Network with professionals in the sports and gaming industries. Attend relevant events or webinars where you can meet potential colleagues or partners. Building these connections can give you insights into the company culture and expectations.
✨Tip Number 3
Showcase your analytical skills by preparing case studies of past campaigns you've managed. Be ready to discuss specific metrics and results during any interviews, as this role requires a strong focus on performance marketing.
✨Tip Number 4
Demonstrate your passion for sports and gaming in your conversations. Whether it's discussing your favourite teams or recent events, showing genuine interest can set you apart from other candidates who may not share the same enthusiasm.
We think you need these skills to ace Digital Marketing Manager - Sports/Gaming
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in digital marketing, particularly with paid campaigns. Use specific metrics to demonstrate your success in previous roles, such as conversion rates and ROI.
Craft a Compelling Cover Letter: Write a cover letter that showcases your passion for sports and gaming, as well as your understanding of the industry. Mention how your skills align with the responsibilities outlined in the job description.
Showcase Your Analytical Skills: In your application, emphasise your ability to track and analyse campaign performance. Provide examples of how you've used data to optimise campaigns and drive results in past positions.
Highlight Partnership Experience: If you have experience building partnerships or working with affiliates, make sure to include this in your application. Discuss any successful collaborations you've managed and the impact they had on your previous employers.
How to prepare for a job interview at Pinpoint Search
✨Showcase Your Digital Marketing Expertise
Be prepared to discuss your previous experience with digital ad campaigns in detail. Highlight specific examples where you successfully increased conversions and managed budgets effectively, as this role requires a strong understanding of performance marketing.
✨Demonstrate Your Analytical Skills
Since the role involves tracking and analysing campaign performance, come equipped with examples of how you've used data to inform your marketing strategies. Discuss tools like Google Analytics or Meta Ads Manager that you've used to optimise campaigns.
✨Emphasise Your Relationship-Building Skills
The job requires building partnerships with sports clubs, affiliates, and influencers. Prepare to share experiences where you've successfully negotiated deals or collaborated with external partners to achieve mutual goals.
✨Express Your Passion for Sports and Gaming
As an added bonus, showing genuine interest in sports and gaming can set you apart. Be ready to discuss your favourite sports, teams, or gaming experiences, and how they relate to your professional journey in digital marketing.
