At a Glance
- Tasks: Lead innovative performance marketing strategies and drive measurable results for ambitious brands.
- Company: Join PinPoint Media, a dynamic agency within the award-winning PrettyGreen Group.
- Benefits: Enjoy competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of an inclusive team that values diversity and fosters creativity.
- Why this job: Make a real impact in a fast-paced environment while shaping the future of performance marketing.
- Qualifications: Experience in performance marketing with strong analytical and leadership skills.
The predicted salary is between 54000 - 66000 £ per year.
Pin Point Media is a specialist media agency helping ambitious brands connect with audiences in meaningful ways through strategic media planning, buying and performance marketing.
As part of the Pretty Green Group, we combine the agility of a boutique agency with the expertise, creativity and commercial focus of an award-winning communications group.
We work with brands that want measurable results, innovative thinking and a genuine partnership approach.
Our focus is on delivering media strategies that drive performance, create impact and support business growth.
About The Pretty Green Group
At Pretty Green, we create purposeful fame and fortune for brands that are brave enough to push boundaries, care about people and planet, and want communications that drive commercial growth.
Powered by an AI-enhanced team of strategists, creatives, producers and cultural connectors, we deliver bold, commercially brilliant brand communications through the line and across the globe, from our offices in Cheltenham, London, Manchester, Leeds and Edinburgh.
Proud to be
- Agency of the Year 2022, 2023, 2024 and 2025 (AIA, Campaign & UK Agency Awards)
- Best Places to Work 2022, 2023, 2024 and 2025 (Sunday Times, PR Week & Campaign)
- B Corp Accredited since July 2024
- Carbon Neutral since January 2022 in collaboration with Skoot Eco
The Role
We're looking for a commercially minded and strategic Head of Performance Marketing to lead our performance marketing offering and help shape the future growth of Pin Point Media.
This role will be responsible for developing and delivering best-in-class performance strategies across paid search, paid social, display, video and emerging digital channels.
You'll work closely with clients, agency partners and internal teams to ensure campaigns deliver measurable business outcomes and exceptional client service.
You'll also play a key role in developing our performance proposition, identifying opportunities for innovation, supporting new business activity and contributing to the continued growth of the agency.
Key Responsibilities
- Lead the development and execution of integrated performance marketing strategies.
- Oversee campaign planning, optimisation and reporting across multiple digital channels.
- Act as a trusted advisor to clients, providing strategic recommendations and performance insights.
- Manage client relationships and identify opportunities for account growth.
- Drive campaign effectiveness through data analysis, testing and continuous optimisation.
- Collaborate with planning, client services and creative teams to deliver integrated solutions.
- Support agency growth through new business pitches and thought leadership.
- Lead, mentor and develop performance marketing talent within the team.
- Stay ahead of industry trends, platform developments and emerging technologies.
Who You Are
You're a strategic thinker who combines commercial awareness with deep performance marketing expertise.
You enjoy solving complex challenges, building strong client relationships and helping teams deliver their best work.
You're comfortable balancing strategic leadership with hands-on campaign oversight and thrive in a collaborative, fast-paced environment.
You're equally passionate about delivering measurable results for clients and creating a positive, supportive team culture.
Skills & Experience
- Significant experience in performance marketing, either agency-side or in-house.
- Strong expertise across paid search, paid social and digital performance channels.
- Experience developing and delivering performance strategies aligned to business objectives.
- Strong analytical skills with the ability to interpret data and translate insights into action.
- Experience managing client relationships and presenting strategic recommendations to senior stakeholders.
- Commercial awareness and experience managing budgets and performance targets.
- Excellent communication, leadership and stakeholder management skills.
- Experience leading or mentoring performance marketing teams.
- Experience supporting new business pitches and agency growth initiatives.
- Knowledge of attribution, measurement frameworks and marketing technology platforms.
- Experience working with a broad range of consumer and corporate brands.
- Diversity & Inclusivity Commitment
We are an equal opportunities employer.
At Pin Point Media and the Pretty Green Group, we support, celebrate and thrive because of our differences.
It benefits our employees, our clients and the work we produce, and we are proud to foster an inclusive workplace where everyone can succeed.
When hiring, we do not discriminate based on race, religion, colour, ethnic or national origin, gender identity, sexual orientation, age, disability, neurodiversity, marital status, pregnancy or maternity status, or any other characteristic protected by law.
All employment decisions are based on qualifications, skills, experience, potential and business needs.
The Company is committed to equality of opportunity in recruitment, development, training, promotion, reward and all other aspects of employment.
These principles also apply to how we work with clients, suppliers, partners and each other every day.
#J-18808-Ljbffr
Performance Marketing Lead employer: PinPoint Media
PinPoint Media is an exceptional employer that fosters a vibrant and inclusive work culture, where creativity and collaboration thrive. With a commitment to employee growth and development, we offer opportunities to work alongside talented professionals in a fast-paced environment, all while being part of an award-winning agency recognised for its innovative approach and dedication to sustainability. Located in Cheltenham, our team enjoys the benefits of a supportive atmosphere that values diversity and encourages meaningful contributions to ambitious brands.
StudySmarter Expert Advice🤫
We think this is how you could land Performance Marketing Lead
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PinPoint Media and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PinPoint Media are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PinPoint Media on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at PinPoint Media. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Performance Marketing Lead
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PinPoint Media. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PinPoint Media:Show us that you’ve done your homework! In your application, briefly mention what you admire about PinPoint Media’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PinPoint Media
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PinPoint Media will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PinPoint Media, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
