At a Glance
- Tasks: Lead innovative performance marketing strategies and drive measurable results for ambitious brands.
- Company: Join PinPoint Media, a dynamic agency within the award-winning PrettyGreen Group.
- Benefits: Enjoy a competitive salary, inclusive culture, and opportunities for professional growth.
- Other info: Be part of an inclusive team that values diversity and fosters creativity.
- Why this job: Shape the future of performance marketing while making a real impact on client success.
- Qualifications: Proven experience in performance marketing with strong analytical and leadership skills.
The predicted salary is between 60000 - 80000 £ per year.
PinPoint Media is a specialist media agency helping ambitious brands connect with audiences in meaningful ways through strategic media planning, buying and performance marketing. As part of the PrettyGreen Group, we combine the agility of a boutique agency with the expertise, creativity and commercial focus of an award-winning communications group. We work with brands that want measurable results, innovative thinking and a genuine partnership approach. Our focus is on delivering media strategies that drive performance, create impact and support business growth.
We're looking for a commercially minded and strategic Head of Performance Marketing to lead our performance marketing offering and help shape the future growth of PinPoint Media. This role will be responsible for developing and delivering best-in-class performance strategies across paid search, paid social, display, video and emerging digital channels. You'll work closely with clients, agency partners and internal teams to ensure campaigns deliver measurable business outcomes and exceptional client service. You'll also play a key role in developing our performance proposition, identifying opportunities for innovation, supporting new business activity and contributing to the continued growth of the agency.
Key Responsibilities- Lead the development and execution of integrated performance marketing strategies.
- Oversee campaign planning, optimisation and reporting across multiple digital channels.
- Act as a trusted advisor to clients, providing strategic recommendations and performance insights.
- Manage client relationships and identify opportunities for account growth.
- Drive campaign effectiveness through data analysis, testing and continuous optimisation.
- Collaborate with planning, client services and creative teams to deliver integrated solutions.
- Support agency growth through new business pitches and thought leadership.
- Lead, mentor and develop performance marketing talent within the team.
- Stay ahead of industry trends, platform developments and emerging technologies.
You're a strategic thinker who combines commercial awareness with deep performance marketing expertise. You enjoy solving complex challenges, building strong client relationships and helping teams deliver their best work. You're comfortable balancing strategic leadership with hands-on campaign oversight and thrive in a collaborative, fast-paced environment. You're equally passionate about delivering measurable results for clients and creating a positive, supportive team culture.
Skills & ExperienceEssential
- Significant experience in performance marketing, either agency-side or in-house.
- Strong expertise across paid search, paid social and digital performance channels.
- Experience developing and delivering performance strategies aligned to business objectives.
- Strong analytical skills with the ability to interpret data and translate insights into action.
- Experience managing client relationships and presenting strategic recommendations to senior stakeholders.
- Commercial awareness and experience managing budgets and performance targets.
- Excellent communication, leadership and stakeholder management skills.
Desirable
- Experience leading or mentoring performance marketing teams.
- Experience supporting new business pitches and agency growth initiatives.
- Knowledge of attribution, measurement frameworks and marketing technology platforms.
- Experience working with a broad range of consumer and corporate brands.
Diversity & Inclusivity Commitment
We are an equal opportunities employer. At PinPoint Media and the PrettyGreen Group, we support, celebrate and thrive because of our differences. It benefits our employees, our clients and the work we produce, and we are proud to foster an inclusive workplace where everyone can succeed. When hiring, we do not discriminate based on race, religion, colour, ethnic or national origin, gender identity, sexual orientation, age, disability, neurodiversity, marital status, pregnancy or maternity status, or any other characteristic protected by law. All employment decisions are based on qualifications, skills, experience, potential and business needs. The Company is committed to equality of opportunity in recruitment, development, training, promotion, reward and all other aspects of employment. These principles also apply to how we work with clients, suppliers, partners and each other every day.
Head of Perfomance Marketing in London employer: PinPoint Media
PinPoint Media is an exceptional employer, offering a dynamic work environment that blends the agility of a boutique agency with the resources of an award-winning communications group. Located in Cheltenham, our team enjoys a culture that prioritises innovation, collaboration, and personal growth, alongside numerous accolades for being one of the best places to work. With a commitment to sustainability and inclusivity, we empower our employees to thrive while delivering impactful performance marketing strategies for ambitious brands.
StudySmarter Expert Advice🤫
We think this is how you could land Head of Perfomance Marketing in London
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online forums, and don’t be shy about reaching out to folks on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies that highlight your best performance marketing work. When you’re chatting with potential employers, having tangible examples of your success can really set you apart from the crowd.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like PinPoint Media, and express your interest in working with them. A well-crafted email can go a long way in making a memorable impression.
✨Tip Number 4
Stay updated on industry trends! Follow relevant blogs, podcasts, and social media accounts to keep your finger on the pulse of performance marketing. This knowledge will not only help you in interviews but also show potential employers that you’re genuinely passionate about the field.
We think you need these skills to ace Head of Perfomance Marketing in London
Some tips for your application 🫡
Show Your Passion:When writing your application, let your enthusiasm for performance marketing shine through. We want to see that you’re not just ticking boxes but genuinely excited about the role and what we do at PinPoint Media.
Tailor Your Experience:Make sure to highlight your relevant experience in performance marketing. We’re looking for specific examples of how you've developed strategies and driven results, so don’t hold back on the details!
Be Data-Driven:Since this role is all about measurable outcomes, include any data or metrics that showcase your success in previous roles. We love numbers that tell a story, so make them count!
Apply Through Our Website:We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen to join our team!
How to prepare for a job interview at PinPoint Media
✨Know Your Numbers
As a Head of Performance Marketing, you'll need to demonstrate your analytical prowess. Brush up on key metrics and case studies that showcase your ability to drive measurable results. Be ready to discuss how you've used data to optimise campaigns and achieve business objectives.
✨Showcase Your Strategic Mindset
Prepare to talk about your experience in developing integrated performance marketing strategies. Think of specific examples where your strategic thinking led to successful outcomes. PinPoint Media values innovative thinking, so don’t shy away from sharing bold ideas or unique approaches you've taken in past roles.
✨Client Relationships Matter
Since this role involves managing client relationships, be prepared to discuss how you've built trust and rapport with clients in the past. Share stories that highlight your communication skills and how you've provided strategic recommendations to senior stakeholders.
✨Stay Ahead of Trends
The digital landscape is always evolving, so show your passion for staying updated on industry trends and emerging technologies. Bring examples of how you've adapted to changes in the market or utilised new platforms to enhance campaign effectiveness. This will demonstrate your commitment to continuous learning and innovation.
