At a Glance
- Tasks: Manage influencer partnerships and community engagement across social media platforms.
- Company: Pet Database is dedicated to improving pet microchipping and lost pet systems in the UK.
- Benefits: Hybrid working model with one day per week in the office in Paddington, London.
- Other info: Opportunity to represent the brand at events like dog shows and rescue fundraisers.
- Why this job: Join a fast-growing team focused on real-world solutions for pet owners and rescue organisations.
- Qualifications: Strong experience in community management and social media, with proven engagement growth.
The predicted salary is between 50000 - 80000 £ per year.
Location - Hybrid - London, Paddington (1 day per week in the office)
About Us
At Pet Database, we help pet owners, animal lovers, and rescue organisations protect, reunite, and care for the animals they love. We’re on a mission to fix what’s broken in the UK’s pet microchipping and lost pet systems, and we’re growing fast. We work with everyone from pet owners and animal rescues to vets, dog wardens, breeders, and local councils giving them the tools to register, update, and protect pets through a simple, accessible platform. We’re part of a larger group with multiple brands, but we run like a lean startup - building fast, listening to users, and solving real-world problems that matter.
The Role
We're looking for an Influencer & Community Manager who genuinely cares about animals and the people who look after them. This role has two equally important sides: building and managing influencer partnerships that put Pet Database (+ our other brands!) in front of the right audiences, and owning our community across social channels, rescue networks, and real-world events. You'll also be the person who schedules and publishes all planned content (sitting at the intersection of production and community) and making sure everything that goes out lands at the right moment. We want someone who wants to build something real within the animal loving community!
What You'll Be Doing
- Scheduling & content calendar: Schedule and publish all content delivered by the Digital Content Creator: reels, static images and stories. Own the publishing calendar and make real-time calls on timing based on what's happening in the community, trending moments, or audience behaviour. Post reactive stories throughout the day, such as events, community moments, influencer reshares, rescue stories to keep the brand feeling alive and present. Be the team's ear to the ground: you talk to more pet owners, creators, and rescue workers than anyone else on the team, and that insight should shape what we make.
- Community management: Own the daily management of Pet Database's (+ other brands’) presence across Instagram, Facebook and TikTok: responding to comments, DMs, messages, and reviews promptly and in our brand voice. Build and manage our presence in Facebook rescue groups and local community groups, helping us reach rescue organisations at scale. Explore building a presence on Reddit down the line: a bonus if you have experience there!
- Influencer marketing: Identify, approach, and manage relationships with pet influencers and lifestyle influencers across Instagram & TikTok. Negotiate and manage gifting, affiliate partnerships, and paid collaboration agreements, working within budget and brand guidelines set by the Brand Lead. Brief influencers clearly and ensure content produced aligns with our brand voice, campaign goals, and platform best practices. Track influencer campaign performance (reach, engagement, signups driven) and report back with clear insights on what's working. Lead outreach to rescue organisations and shelters via Facebook groups, DMs, email, and cold outreach - with a data-driven approach to how you prioritise and segment. Manage rescue leads from first contact through to onboarding, working closely with ops and product. On occasion: Assisting with website updates and optimisation for the rescues, to improve search engine rankings and user experience.
- Events & real-world community: Represent Pet Database at relevant events around London and beyond (dog shows, rescue fundraisers, local animal welfare events) to grow the brand and bring in new partners. Come up with fresh ideas to engage our community IRL, beyond what we do on social media. Work closely with our Digital Content Creator so the best community moments make it into our content.
What We're Looking For
- Strong experience in community management, social media, partnerships, or a closely related role.
- Demonstrable experience managing online communities (Facebook groups, Instagram, Reddit, or similar) with real engagement growth to show for it.
- Comfortable with outreach and relationship-building at scale, from cold DMs to longer-term partner comms.
- Strong written communication skills, as you'll be representing the brand in hundreds of conversations every week.
- Organised and data-aware: you'll manage a pipeline and track community KPIs without dropping the ball.
- Happy to get out and about for events as part of the role.
Influencer & Community Manager - Pet Database in London employer: Pinnacle Pet UK
Pet Database operates from Paddington, London, and is on a mission to enhance pet care systems. Employees enjoy a hybrid work model and the chance to engage directly with the animal-loving community through events and partnerships.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer & Community Manager - Pet Database in London
✨Dive into Local Community Groups
Social work thrives on community connections, so get involved in local groups or forums specific to your interests. Whether it’s volunteering at local shelters or joining community action boards, these are great ways to boost your visibility and make direct contacts that could lead to opportunities like the one at Pinnacle Pet UK.
✨Attend Social Work Events and Workshops
Keep an eye out for workshops, seminars, or conferences in social work. These events are fantastic for meeting professionals in the field, learning about emerging trends, and spotting job openings. Plus, you might just bump into someone from Pinnacle Pet UK!
✨Showcase Your Passion and Expertise
Use platforms like Instagram or LinkedIn to share your journey and insights into the social work sector. Whether it’s writing about your experiences or sharing relevant articles, this helps to establish you as an engaged professional. Potential employers, like Pinnacle Pet UK, will notice your enthusiasm!
✨Leverage Your Network
Don’t hesitate to reach out to professors, mentors, or even past colleagues who are in social work. They might have inside knowledge about openings at Pinnacle Pet UK or be able to connect you with someone who’s hiring. Networking is key, especially in a full-time role where relationships matter.
We think you need these skills to ace Influencer & Community Manager - Pet Database in London
Some tips for your application 🫡
Show Your Passion for Social Work:In your cover letter, let us see your passion for social work shine through! Talk about the experiences that made you want to pursue this career—whether it’s volunteering, personal experiences, or academic projects. We want to know why this field matters to you.
Emphasise Relevant Qualifications:Make sure your CV highlights any relevant qualifications, like degrees in social work or certifications like a DBS check. If you've done any workshops or training, don’t forget to include those as well. We're keen to see your commitment to your professional development!
Detail Your Experience with Clients:Since this is a hands-on field, detailing any direct experience you have with clients is crucial. Whether it's internships, volunteer roles, or previous jobs, highlight those experiences in your CV to show us you've got the practical skills necessary for the job!
Tailor Your Application to Pinnacle Pet UK:Before hitting send, make sure to tailor your application specifically to Pinnacle Pet UK! Research our mission and values, and refer to them in your cover letter. This shows us that you understand our work and are genuinely interested in being a part of our team!
How to prepare for a job interview at Pinnacle Pet UK
✨Understanding the Role of Empathy
In social work, understanding and demonstrating empathy is key. Be prepared to share personal experiences or scenarios where you effectively showed compassion and support. This helps show that you genuinely care about the well-being of others, which is crucial in social work.
✨Demonstrating Knowledge of Frameworks
Familiarise yourself with the frameworks and models used in social work, such as the Strengths-Based Approach or the Ecological Perspective. Be ready to discuss how these frameworks apply to your work, especially if you can tie them into real-world examples or case studies you've encountered.
✨Showcasing Your Multi-Disciplinary Skills
In a full-time social work role, you'll often collaborate with healthcare professionals, educators, and law enforcement. Be prepared to describe your teamwork experiences and how you've effectively communicated with other disciplines to achieve the best outcomes for clients.
✨Preparing for Scenario-Based Questions
Expect questions that put you in hypothetical social work situations, such as dealing with a crisis or managing a complex case. Think through your thought process for these scenarios beforehand, considering how you'd assess the situation and what steps you'd take, as this demonstrates your critical thinking and problem-solving abilities.
