At a Glance
- Tasks: Manage influencer partnerships and engage with our animal-loving community across social media.
- Company: Join Pet Database, a fast-growing startup dedicated to helping pets and their owners.
- Benefits: Hybrid work model, competitive salary, and opportunities for real-world impact.
- Other info: Exciting events and fresh ideas to engage with pet lovers await you!
- Why this job: Be the voice of a community that cares about animals and make a difference.
- Qualifications: Experience in community management and strong communication skills required.
The predicted salary is between 35000 - 45000 € per year.
Location - Hybrid - London, Paddington (1 day per week in the office)
About Us
At Pet Database, we help pet owners, animal lovers, and rescue organisations protect, reunite, and care for the animals they love. We’re on a mission to fix what’s broken in the UK’s pet microchipping and lost pet systems, and we’re growing fast. We work with everyone from pet owners and animal rescues to vets, dog wardens, breeders, and local councils giving them the tools to register, update, and protect pets through a simple, accessible platform. We’re part of a larger group with multiple brands, but we run like a lean startup - building fast, listening to users, and solving real-world problems that matter.
The Role
We're looking for an Influencer & Community Manager who genuinely cares about animals and the people who look after them. This role has two equally important sides: building and managing influencer partnerships that put Pet Database (+ our other brands!) in front of the right audiences, and owning our community across social channels, rescue networks, and real-world events. You'll also be the person who schedules and publishes all planned content (sitting at the intersection of production and community) and making sure everything that goes out lands at the right moment. We want someone who wants to build something real within the animal loving community!
What You'll Be Doing
- Scheduling & content calendar: Schedule and publish all content delivered by the Digital Content Creator: reels, static images and stories. Own the publishing calendar and make real-time calls on timing based on what's happening in the community, trending moments, or audience behaviour. Post reactive stories throughout the day, such as events, community moments, influencer reshares, rescue stories to keep the brand feeling alive and present. Be the team's ear to the ground: you talk to more pet owners, creators, and rescue workers than anyone else on the team, and that insight should shape what we make.
- Community management: Own the daily management of Pet Database's (+ other brands’) presence across Instagram, Facebook and TikTok: responding to comments, DMs, messages, and reviews promptly and in our brand voice. Build and manage our presence in Facebook rescue groups and local community groups, helping us reach rescue organisations at scale. Explore building a presence on Reddit down the line: a bonus if you have experience there!
- Influencer marketing: Identify, approach, and manage relationships with pet influencers and lifestyle influencers across Instagram & TikTok. Negotiate and manage gifting, affiliate partnerships, and paid collaboration agreements, working within budget and brand guidelines set by the Brand Lead. Brief influencers clearly and ensure content produced aligns with our brand voice, campaign goals, and platform best practices. Track influencer campaign performance (reach, engagement, signups driven) and report back with clear insights on what's working. Lead outreach to rescue organisations and shelters via Facebook groups, DMs, email, and cold outreach - with a data-driven approach to how you prioritise and segment. Manage rescue leads from first contact through to onboarding, working closely with ops and product. On occasion: Assisting with website updates and optimisation for the rescues, to improve search engine rankings and user experience.
- Events & real-world community: Represent Pet Database at relevant events around London and beyond (dog shows, rescue fundraisers, local animal welfare events) to grow the brand and bring in new partners. Come up with fresh ideas to engage our community IRL, beyond what we do on social media. Work closely with our Digital Content Creator so the best community moments make it into our content.
What We're Looking For
- Strong experience in community management, social media, partnerships, or a closely related role.
- Demonstrable experience managing online communities (Facebook groups, Instagram, Reddit, or similar) with real engagement growth to show for it.
- Comfortable with outreach and relationship-building at scale, from cold DMs to longer-term partner comms.
- Strong written communication skills, as you'll be representing the brand in hundreds of conversations every week.
- Organised and data-aware: you'll manage a pipeline and track community KPIs without dropping the ball.
- Happy to get out and about for events as part of the role.
Influencer & Community Manager in London employer: Pinnacle Pet UK
At Pet Database, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture, where passion for animal welfare drives our mission. Our hybrid working model allows for flexibility while still encouraging collaboration and community engagement, particularly in the heart of London. We offer ample opportunities for professional growth, empowering our team members to make a real impact within the pet-loving community through innovative projects and meaningful partnerships.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer & Community Manager in London
✨Tip Number 1
Get social! Engage with the community on platforms like Instagram and TikTok before you even apply. Comment on posts, share relevant content, and show your passion for pets. This way, when you do apply, you’ll already be a familiar face!
✨Tip Number 2
Network like a pro! Attend local pet events or online webinars related to animal welfare. Connect with influencers and community members in the space. Building relationships can lead to insider tips and even job referrals!
✨Tip Number 3
Show off your skills! Create a mini portfolio showcasing your community management experience. Include examples of successful campaigns, engagement metrics, and any influencer partnerships you've managed. This will help us see what you can bring to the table.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of our mission to help pets and their owners.
We think you need these skills to ace Influencer & Community Manager in London
Some tips for your application 🫡
Show Your Passion for Animals:When writing your application, let your love for animals shine through! Share any personal experiences or stories that highlight your commitment to animal welfare. We want to see that you genuinely care about the mission of Pet Database.
Tailor Your Application:Make sure to customise your application to reflect the specific skills and experiences mentioned in the job description. Highlight your community management and influencer marketing experience, as these are key to the role. We’re looking for someone who fits right in!
Be Clear and Concise:Keep your application straightforward and to the point. Use clear language and avoid jargon. We appreciate a well-structured application that makes it easy for us to see your qualifications and enthusiasm for the role.
Apply Through Our Website:Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it helps us keep everything organised on our end!
How to prepare for a job interview at Pinnacle Pet UK
✨Know Your Audience
Before the interview, take some time to research Pet Database and its mission. Understand their target audience—pet owners, rescue organisations, and influencers. This will help you tailor your responses and show that you genuinely care about the community they serve.
✨Showcase Your Community Management Skills
Prepare examples of your past experiences in community management. Highlight specific instances where you successfully engaged with online communities or built relationships with influencers. Be ready to discuss how you can apply these skills to enhance Pet Database's presence across social media.
✨Be Data-Driven
Since the role involves tracking influencer campaign performance and community KPIs, come prepared with insights on how you've used data to inform your strategies in previous roles. Discuss any tools or methods you’ve used to measure success and how you can bring that knowledge to Pet Database.
✨Bring Fresh Ideas
Think of innovative ways to engage the animal-loving community both online and offline. Whether it’s a unique event concept or a creative social media campaign, be ready to share your ideas during the interview. This shows your enthusiasm for building something real within the community.
