At a Glance
- Tasks: Manage influencer partnerships and engage with the pet-loving community across social media.
- Company: Join Pet Database, a fast-growing startup dedicated to helping pets and their owners.
- Benefits: Hybrid work model, competitive salary, and opportunities for real-world impact.
- Other info: Exciting events and career growth opportunities await in this dynamic role.
- Why this job: Be a voice for animals and connect with passionate communities while making a difference.
- Qualifications: Experience in community management and strong communication skills are essential.
The predicted salary is between 50000 - 80000 £ per year.
Location - Hybrid - London, Paddington (1 day per week in the office)
About Us
At Pet Database, we help pet owners, animal lovers, and rescue organisations protect, reunite, and care for the animals they love. We’re on a mission to fix what’s broken in the UK’s pet microchipping and lost pet systems, and we’re growing fast. We work with everyone from pet owners and animal rescues to vets, dog wardens, breeders, and local councils giving them the tools to register, update, and protect pets through a simple, accessible platform. We’re part of a larger group with multiple brands, but we run like a lean startup - building fast, listening to users, and solving real-world problems that matter.
The Role
We're looking for an Influencer & Community Manager who genuinely cares about animals and the people who look after them. This role has two equally important sides: building and managing influencer partnerships that put Pet Database (+ our other brands!) in front of the right audiences, and owning our community across social channels, rescue networks, and real-world events. You'll also be the person who schedules and publishes all planned content (sitting at the intersection of production and community) and making sure everything that goes out lands at the right moment. We want someone who wants to build something real within the animal loving community!
What You'll Be Doing
- Scheduling & content calendar: Schedule and publish all content delivered by the Digital Content Creator: reels, static images and stories. Own the publishing calendar and make real-time calls on timing based on what's happening in the community, trending moments, or audience behaviour. Post reactive stories throughout the day, such as events, community moments, influencer reshares, rescue stories to keep the brand feeling alive and present. Be the team's ear to the ground: you talk to more pet owners, creators, and rescue workers than anyone else on the team, and that insight should shape what we make.
- Community management: Own the daily management of Pet Database's (+ other brands’) presence across Instagram, Facebook and TikTok: responding to comments, DMs, messages, and reviews promptly and in our brand voice. Build and manage our presence in Facebook rescue groups and local community groups, helping us reach rescue organisations at scale. Explore building a presence on Reddit down the line: a bonus if you have experience there!
- Influencer marketing: Identify, approach, and manage relationships with pet influencers and lifestyle influencers across Instagram & TikTok. Negotiate and manage gifting, affiliate partnerships, and paid collaboration agreements, working within budget and brand guidelines set by the Brand Lead. Brief influencers clearly and ensure content produced aligns with our brand voice, campaign goals, and platform best practices. Track influencer campaign performance (reach, engagement, signups driven) and report back with clear insights on what's working. Lead outreach to rescue organisations and shelters via Facebook groups, DMs, email, and cold outreach - with a data-driven approach to how you prioritise and segment. Manage rescue leads from first contact through to onboarding, working closely with ops and product. On occasion: Assisting with website updates and optimisation for the rescues, to improve search engine rankings and user experience.
- Events & real-world community: Represent Pet Database at relevant events around London and beyond (dog shows, rescue fundraisers, local animal welfare events) to grow the brand and bring in new partners. Come up with fresh ideas to engage our community IRL, beyond what we do on social media. Work closely with our Digital Content Creator so the best community moments make it into our content.
What We're Looking For
- Strong experience in community management, social media, partnerships, or a closely related role.
- Demonstrable experience managing online communities (Facebook groups, Instagram, Reddit, or similar) with real engagement growth to show for it.
- Comfortable with outreach and relationship-building at scale, from cold DMs to longer-term partner comms.
- Strong written communication skills, as you'll be representing the brand in hundreds of conversations every week.
- Organised and data-aware: you'll manage a pipeline and track community KPIs without dropping the ball.
- Happy to get out and about for events as part of the role.
Influencer & Community Manager - Pet Database employer: Pinnacle Pet UK
At Pet Database, we pride ourselves on being an exceptional employer that fosters a vibrant and inclusive work culture, where passion for animal welfare drives our mission. Our hybrid working model allows for flexibility while still encouraging collaboration and community engagement, particularly in the heart of London. We offer ample opportunities for professional growth, empowering our team members to make a real impact in the pet-loving community through innovative projects and meaningful partnerships.
StudySmarter Expert Advice🤫
We think this is how you could land Influencer & Community Manager - Pet Database
✨Get Involved Locally
Dive into local volunteer opportunities or social initiatives. This not only beefs up your CV but also connects you with like-minded folks in nonprofits. Plus, it shows your passion for social impact, which is key for getting noticed by Pinnacle Pet UK.
✨Tap into Professional Networks
Join networks like the National Council for Voluntary Organisations (NCVO) or local charities to meet professionals in the sector. Attend events and workshops to build relationships and learn about potential openings at organisations like Pinnacle Pet UK.
✨Showcase Your Commitment
When prepping for interviews, be ready to speak about your personal connection to social issues. Dive into specific examples of how you’ve contributed to community projects – this will resonate with the mission-driven vibe at Pinnacle Pet UK.
✨Utilise Online Platforms
We’re all about making connections, so use platforms like Idealist and CharityJob to hunt for full-time roles. And of course, you should keep an eye on our website for exciting opportunities at Pinnacle Pet UK. Apply directly through us to stand out!
We think you need these skills to ace Influencer & Community Manager - Pet Database
Some tips for your application 🫡
Show Your Passion for the Cause:In the nonprofit sector, it's super important to demonstrate genuine passion for the mission of Pinnacle Pet UK. Use your cover letter to showcase any personal experiences or volunteer work that connects you to their social impact initiatives. This emotional connection can really help your application stand out.
Highlight Relevant Experience:When crafting your CV, be sure to include any relevant projects or roles that showcase your skills in social impact. Whether it's community organising, fundraising, or advocacy, highlight what you've done and the difference it's made. Don’t just list tasks; quantify your achievements and the outcomes of your efforts.
Tailor Your Documents to the Role:For a full-time role like Influencer & Community Manager - Pet Database, ensure your CV and cover letter specifically address the responsibilities outlined in the job description. Use their language to describe your skills and experience, making it easy for the hiring team to see how you fit into their vision.
Emphasise Teamwork and Collaboration:Nonprofits thrive on teamwork, so make sure to emphasise your collaborative experiences. Whether you've worked in a team setting, partnered with community organisations, or facilitated group projects, highlight these experiences in your application. Show them you understand the importance of working alongside diverse individuals to achieve shared goals.
How to prepare for a job interview at Pinnacle Pet UK
✨Show Your Passion for Social Change
When we’re prepping for interviews in the nonprofit space, it's vital to demonstrate our genuine passion for social impact. Be ready to discuss not just your skills and experiences but also why you care about the mission of Pinnacle Pet UK. Sharing personal stories or insights can really make us stand out.
✨Highlight Project Experience
We should focus on specific projects we've worked on that align with the goals of social impact. Whether that’s a community initiative, volunteering, or a class project, having solid examples that showcase our role and the outcomes will resonate well with the interviewers.
✨Familiarity with Relevant Tools and Practices
Let’s brush up on tools and methodologies commonly used in the nonprofit sector, like project management software or outcome measurement frameworks. Being able to speak fluently about these will show that we’re not just passionate but also knowledgeable and ready to hit the ground running.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that evaluate our problem-solving skills in real-world social issues. Think about how we’d handle challenges in the nonprofit environment and prepare stories that demonstrate our critical thinking and adaptability. Role-playing with a friend could help us feel more confident!
