At a Glance
- Tasks: Create engaging content for social media, emails, and campaigns while using AI tools.
- Company: Join a passionate team dedicated to animal welfare and creative expression.
- Benefits: Flexible remote work, creative freedom, and opportunities to grow your skills.
- Other info: Be part of a fun, dynamic team that loves animals as much as you do!
- Why this job: Make a real impact in the pet community while showcasing your creativity.
- Qualifications: Experience in content creation and a strong portfolio of short-form videos.
The predicted salary is between 30000 - 40000 £ per year.
We're looking for a Digital Content Creator who loves animals and creating things in equal measure. You'll be the production engine of our marketing team: owning the content calendar, producing everything from short‑form video to static assets and email creative, and using AI tools as a natural part of how you work. You’ll have real ownership over what Pet Database (and our other brands!) look and sound like, and the freedom to bring your own ideas to life.
What You'll Be Doing
- Produce short‑form video content (Reels) end‑to‑end for Instagram, Facebook & TikTok: concept, filming, editing, and handoff.
- Be comfortable stepping in front of the camera yourself to create authentic, engaging content when needed.
- Create static assets like graphics, carousels, and feed posts by using tools like Canva, CapCut, or Figma.
- Stay on top of platform trends and adapt formats quickly to keep content feeling fresh and native.
- Produce creative assets for paid social campaigns on Google, Meta (and potentially TikTok), working from copy and briefs provided by the Brand Lead.
- Create email marketing assets such as headers, banners, and visual content.
- Test different formats, based on shared insights, and keep iterating to improve results.
Content Calendar & Planning
- Own and manage the content calendar week to week, building it from the campaign themes and brand pillars set by the Brand Lead each month.
- Take in community intelligence from the Community Manager, such as rescue stories, trending topics, audience reactions, and deliver finished, approved content ahead of agreed publishing deadlines.
AI‑Powered Production
- Use AI tools (Claude, ChatGPT, generative image tools, editing assistants) as a core part of your workflow not as a shortcut, but as a superpower.
- Stay curious about what's emerging in AI content tools and bring new ideas to the team.
What We're Looking For
- Strong experience in content creation, social media, or digital marketing.
- A strong portfolio of short‑form video you've made yourself. Please share links or examples when you apply.
- Comfortable on camera and able to show up as an authentic face for the brand.
- Proficient with at least one editing tool (CapCut, InShot, Premiere, Final Cut) and one design tool (Canva, Figma, or similar).
- Experience creating assets for organic social, paid social, and email — you know what a good ad creative looks like.
- Genuinely comfortable using AI tools in your day‑to‑day creative work.
- A self‑starter who thrives with autonomy and doesn't need someone looking over their shoulder.
- Comfortable working independently in a remote or hybrid setup.
- A team player — willing to get stuck in and try things outside your job description.
- A real love of animals — you’ll be talking about them all day!
Digital Content Creator employer: Pinnacle Pet UK
Join a vibrant team where your passion for animals and creativity can flourish! As a Digital Content Creator, you'll enjoy a supportive work culture that values innovation and autonomy, with ample opportunities for professional growth. Our remote-friendly environment encourages collaboration and the use of cutting-edge AI tools, making it an exciting place to bring your ideas to life while contributing to meaningful animal welfare initiatives.
StudySmarter Expert Advice🤫
We think this is how you could land Digital Content Creator
✨Tip Number 1
Get your portfolio ready! Make sure it showcases your best short-form videos and any other content you've created. When you apply through our website, include links to your work so we can see your style and creativity in action.
✨Tip Number 2
Practice your on-camera presence! Since you'll be stepping in front of the camera, record yourself creating content and get comfortable with it. Authenticity is key, so let your personality shine through!
✨Tip Number 3
Stay updated on social media trends! Follow industry leaders and keep an eye on what's trending on platforms like Instagram and TikTok. This will help you create fresh, engaging content that resonates with our audience.
✨Tip Number 4
Embrace AI tools! Familiarise yourself with tools like ChatGPT and generative image software. Show us how you can use these as a superpower in your creative process when you apply through our website.
We think you need these skills to ace Digital Content Creator
Some tips for your application 🫡
Show Off Your Creativity:When you're applying, make sure to showcase your unique style and creativity. Include links to your portfolio or any short-form videos you've created. We want to see what makes you stand out!
Tailor Your Application:Don’t just send a generic application! Tailor your CV and cover letter to highlight your experience in content creation and social media. Mention specific tools you’ve used and how they relate to the role. We love seeing that personal touch!
Be Authentic:Since you'll be creating content that resonates with our audience, let your personality shine through in your application. Show us your passion for animals and why you’d be a great fit for our team. Authenticity is key!
Apply Through Our Website:Make sure to apply through our website for the best chance of getting noticed. It’s the easiest way for us to keep track of your application and ensure it gets into the right hands. We can’t wait to see what you bring to the table!
How to prepare for a job interview at Pinnacle Pet UK
✨Show Off Your Portfolio
Make sure to bring your A-game by showcasing a strong portfolio of your short-form videos and other content. This is your chance to shine, so pick pieces that highlight your creativity and skills, especially those that align with the role's focus on animals and engaging storytelling.
✨Be Camera Ready
Since you'll be stepping in front of the camera, practice being authentic and engaging. During the interview, don’t hesitate to demonstrate your on-camera presence. Maybe even prepare a quick pitch or story about your favourite animal to show how comfortable you are!
✨Know Your Tools
Familiarise yourself with the editing and design tools mentioned in the job description, like CapCut and Canva. Be ready to discuss how you've used these tools in past projects and how they can help you create compelling content for the brand.
✨Stay Ahead of Trends
Research current trends in social media and AI tools relevant to content creation. Bring some fresh ideas to the table during your interview, showing that you're not just a follower but a trendsetter who can keep the content feeling fresh and engaging.
