At a Glance
- Tasks: Lead community outreach and manage social media for pet welfare initiatives.
- Company: Join a passionate team dedicated to animal welfare in a hybrid London setting.
- Benefits: Competitive salary, discounts on pet products, and meaningful project involvement.
- Other info: Opportunity for career growth in a close-knit team with a shared passion.
- Why this job: Make a real impact on pet owners and rescue organisations across the UK.
- Qualifications: Experience in community management and strong communication skills required.
The predicted salary is between 35000 - 35000 £ per year.
Location - Hybrid - London, Paddington (1 day per week in the office)
What You'll Be Doing
- Rescue & B2B Growth
- Lead and own rescue organisation outreach and lead generation (via Facebook groups, DMs, email, and cold outreach) with a data-driven approach to how you prioritise and segment.
- Manage rescue leads from first contact through to onboarding, working closely with ops and product.
- Manage, implement, and monitor rescue growth initiatives end-to-end, including tracking pipeline progress and optimising what's working.
- Assist with website updates and SEO optimisation for rescue partners to improve search rankings and user experience.
- Social Management
- Own the daily management of Pet Database's (and other brands') across Instagram, Facebook, and TikTok: responding to comments, DMs, messages, and reviews promptly and in our brand voice.
- Build and manage our presence in Facebook rescue groups and local community groups, helping us reach rescue organisations at scale.
- Post reactive stories throughout the day (events, community moments, influencer reshares, rescue stories) to keep the brand feeling alive and present.
- Be the team's ear to the ground: you talk to more pet owners, creators, and rescue workers than anyone else on the team, and that insight should shape what we make.
- Explore building a presence on Reddit down the line - a bonus if you have experience there.
- Influencer Marketing
- Identify, approach, and manage relationships with pet and lifestyle influencers across Instagram & TikTok.
- Negotiate and manage gifting, affiliate partnerships, and paid collaboration agreements, working within budget and brand guidelines set by the Brand Lead.
- Brief influencers clearly and ensure content aligns with our brand voice, campaign goals, and platform best practices.
- Track influencer campaign performance (reach, engagement, signups driven) and report back with clear insights on what's working.
- Events & Real-World Community
- Represent Pet Database at relevant events around London and beyond (dog shows, rescue fundraisers, local animal welfare events) to grow the brand and bring in new partners.
- Come up with fresh ideas to engage our community IRL, beyond what we do on social media.
- Work closely with our Digital Content Creator so the best community moments make it into our content.
What We're Looking For
- Strong experience in community management, social media, partnerships, or a closely related role.
- Demonstrable experience managing online communities or customer service online (Facebook groups, Instagram, Reddit, or similar) with real engagement growth to show for it.
- Comfortable with outreach and relationship-building at scale, from cold DMs to longer-term partner comms.
- Strong written communication skills, as you'll be representing the brand in hundreds of conversations every week.
- Organised and data-aware: you'll manage a pipeline and track community KPIs.
- A self-starter who uses their initiative to find new ways to attract customers and rescue partners, rather than waiting to be told what to do.
- Happy to get out and about for events as part of the role.
- A genuine passion for animal welfare.
What You'll Get
- A chance to make a real difference for pet owners and animal welfare across the UK.
- Competitive salary of £35,000.
- Discounted Smart Pet Tags and pet insurance.
- The opportunity to work on meaningful projects with rescue charities and shelters.
- Exposure to every part of the business (ops, product, partnerships) in a small, close-knit team.
- Hybrid working from London.
Community Manager employer: Pinnacle Pet UK
As a Community Manager at Pet Database, you'll join a passionate team dedicated to making a real difference in animal welfare while enjoying a hybrid work model in vibrant London. With competitive salary packages, opportunities for professional growth, and the chance to engage with local communities and rescue organisations, this role offers a fulfilling career path in a supportive and dynamic environment. You'll have the unique advantage of working closely with various departments, ensuring your contributions directly impact our mission and the lives of pets across the UK.
StudySmarter Expert Advice🤫
We think this is how you could land Community Manager
✨Get Involved Locally
Dive into local volunteer opportunities or social initiatives. This not only beefs up your CV but also connects you with like-minded folks in nonprofits. Plus, it shows your passion for social impact, which is key for getting noticed by Pinnacle Pet UK.
✨Tap into Professional Networks
Join networks like the National Council for Voluntary Organisations (NCVO) or local charities to meet professionals in the sector. Attend events and workshops to build relationships and learn about potential openings at organisations like Pinnacle Pet UK.
✨Showcase Your Commitment
When prepping for interviews, be ready to speak about your personal connection to social issues. Dive into specific examples of how you’ve contributed to community projects – this will resonate with the mission-driven vibe at Pinnacle Pet UK.
✨Utilise Online Platforms
We’re all about making connections, so use platforms like Idealist and CharityJob to hunt for full-time roles. And of course, you should keep an eye on our website for exciting opportunities at Pinnacle Pet UK. Apply directly through us to stand out!
We think you need these skills to ace Community Manager
Some tips for your application 🫡
Show Your Passion for the Cause:In the nonprofit sector, it's super important to demonstrate genuine passion for the mission of Pinnacle Pet UK. Use your cover letter to showcase any personal experiences or volunteer work that connects you to their social impact initiatives. This emotional connection can really help your application stand out.
Highlight Relevant Experience:When crafting your CV, be sure to include any relevant projects or roles that showcase your skills in social impact. Whether it's community organising, fundraising, or advocacy, highlight what you've done and the difference it's made. Don’t just list tasks; quantify your achievements and the outcomes of your efforts.
Tailor Your Documents to the Role:For a full-time role like Community Manager, ensure your CV and cover letter specifically address the responsibilities outlined in the job description. Use their language to describe your skills and experience, making it easy for the hiring team to see how you fit into their vision.
Emphasise Teamwork and Collaboration:Nonprofits thrive on teamwork, so make sure to emphasise your collaborative experiences. Whether you've worked in a team setting, partnered with community organisations, or facilitated group projects, highlight these experiences in your application. Show them you understand the importance of working alongside diverse individuals to achieve shared goals.
How to prepare for a job interview at Pinnacle Pet UK
✨Show Your Passion for Social Change
When we’re prepping for interviews in the nonprofit space, it's vital to demonstrate our genuine passion for social impact. Be ready to discuss not just your skills and experiences but also why you care about the mission of Pinnacle Pet UK. Sharing personal stories or insights can really make us stand out.
✨Highlight Project Experience
We should focus on specific projects we've worked on that align with the goals of social impact. Whether that’s a community initiative, volunteering, or a class project, having solid examples that showcase our role and the outcomes will resonate well with the interviewers.
✨Familiarity with Relevant Tools and Practices
Let’s brush up on tools and methodologies commonly used in the nonprofit sector, like project management software or outcome measurement frameworks. Being able to speak fluently about these will show that we’re not just passionate but also knowledgeable and ready to hit the ground running.
✨Prepare for Scenario-Based Questions
Expect scenario-based questions that evaluate our problem-solving skills in real-world social issues. Think about how we’d handle challenges in the nonprofit environment and prepare stories that demonstrate our critical thinking and adaptability. Role-playing with a friend could help us feel more confident!
