Location: Essex - company head office, on-site five days per week
Hours: 9:00 am to 5:30 pm, Monday to Friday
Reports to: Chief Executive Officer
Salary: £28,000 to £35,000 base, depending on experience
Commission: Performance-based commission scheme linked to lead quality and output. Full details shared on successful application.
Role type: Newly created position
About Pinnaca
Pinnaca is a full-stack managed service provider in the middle of a genuine reinvention. Our pedigree in retail solutions has allowed us to build a reputation for reliable technology transformations in some of the globe's most prestigious brands.
We have recently completed a full rebrand, backed by significant investment, and we are now building the team that will underpin the next phase of growth.
What makes us different:
- A true full-stack technology capability. Most MSPs claim it. We actually have it, infrastructure, security, connectivity, and telephony delivered as a single, coherent service stack.
- A high level of operational maturity, with a client base that is genuinely referenceable.
- A pedigree in retail, a commercial lens most MSPs simply do not have. It changes how we understand our clients' businesses.
- A growth-first outlook. We position technology as the engine of client growth and revenue, not as a cost line to be squeezed.
The brand is new, the investment is in place, and the opportunity in front of us is substantial. We now need the right people to help us realise it.
The Role
We are looking for a Sales Development Representative to lead our outbound prospecting into new managed service opportunities.
This is a phone-first role. You will be calling prospective clients across our core service lines - managed services, infrastructure, security, connectivity, and telephony - opening conversations, qualifying interest, and booking meetings for the senior team.
Just as importantly, you will be building the intelligence layer that makes everything else we do more effective. Every conversation is a chance to capture information that sharpens our account-based outbound sequences, whether or not it converts to a meeting that day.
Key Responsibilities
- Deliver consistent, high-quality outbound calling activity into a defined prospect list across the managed services market.
- Book one to two qualified meetings per day with prospective clients.
- Navigate gatekeepers and reach decision-makers with confidence and professionalism.
- Hold credible conversations around pain points arising from infrastructure, security, connectivity and telephony requirements.
- Qualify prospects against agreed criteria and hand them over cleanly to the senior sales team.
- Capture and record prospect intelligence to strengthen our account-based marketing, including contract and renewal dates, incumbent provider, current technology stack, decision-making structure, and known pain points or planned projects.
- Maintain accurate, timely and complete records in HubSpot.
- Work closely with marketing so that outbound calling and campaign sequencing reinforce one another.
- Feed back on messaging, objections and market response to help refine our approach.
Performance Expectations
We measure output rather than activity for its own sake. There is no mandated daily dial count - the target is one to two booked meetings per day.
That said, it is an honest role, and we will be straightforward about what it takes. Typical industry conversion looks something like this:
- Around 100 dials produces roughly 20 conversations past the gatekeeper
- Those yield around 10 meaningful conversations
- From which one to two convert into booked meetings
So while we will not be counting your dials, hitting the outcome does require sustained calling volume. If you can reach the result more efficiently, that is entirely your call.
Alongside meetings booked, we also value the quality and completeness of the prospect data you capture. Good intelligence compounds, and it is a genuine part of the job rather than an afterthought.
What We Are Looking For
- Proven experience in an outbound SDR, telemarketing, lead generation or comparable phone-based business-to-business sales role.
- Strong verbal communication and real confidence on the telephone.
- Resilience and consistency - the ability to sustain energy and quality across a full day of outbound calling.
- Natural curiosity, with the listening skills to uncover information rather than simply deliver a pitch.
- A disciplined approach to CRM hygiene and data accuracy.
- Self-motivated, and comfortable working to clear outcome-based targets.
Highly advantageous
- Experience selling within the MSP, IT services or wider technology channel.
- A working understanding of managed services commercial models, and familiarity with infrastructure, security, connectivity or telephony propositions.
- Experience using HubSpot or a comparable CRM platform.
- Exposure to account-based marketing or structured outbound sequencing.
Understanding of the MSP space is a significant advantage, but it is not a requirement. If you bring strong transferable skills from a similar industry, can hold a genuine conversation, and have the appetite to learn our market, we would very much like to hear from you.
What We Offer
- A base salary of £28,000 to £35,000, depending on experience.
- A performance-based commission scheme, with full details shared on successful application.
- A direct reporting line to the CEO, with real visibility and influence from day one.
- A newly created role in a business with fresh investment and clear growth ambition.
- A referenceable client base and a full-stack proposition that stands up to scrutiny on the call.
- The opportunity to help shape how a rebranded business takes itself to market.
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Contact Details:
Pinnaca Retail & IT Solutions Recruitment Team
