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Head of Brand Marketing
Pink Honey UK
Full-time
Executive
Job Description
You'll own the strategic direction of our organic marketing.
Working alongside our social team, you'll decide what we should be talking about, why we're talking about it and how every campaign comes together.
Our team already creates and publishes content. Your role is to provide the vision, planning and creative direction that allows them to do their best work.
You'll constantly be asking questions like:
- What stories should we be telling this month?
- Which products need more attention?
- How should we launch this collection?
- Are we making the most of PR and influencer opportunities?
- What's working? What's not? What should we change?
Key Responsibilities
- Quarterly Planning: Create quarterly marketing, social, and PR strategies, set measurable goals, and establish team priorities.
- Execution & Focus: Lead planning sessions and identify new platform opportunities or gaps in current marketing efforts.
- Commercial Strategy: Partner with warehouse, operations, and buying teams to track stock, bestsellers, slow movers, and launches to align marketing with business goals.
- Campaign Management: Build and execute campaign plans around product launches, key seasonal moments, and commercial priorities.
- Concept & Theme Development: Plan content themes and develop creative concepts for the content team to execute, including briefing thumbnail and cover designs.
- Quality Control: Review creative work before publish, provide constructive feedback, and continually refine visual quality and consistency across all channels.
- Audience Engagement: Strengthen PR strategy, expand influencer relationships, and drive user-generated content (UGC).
- Channel Performance: Ensure all marketing channels remain consistent, exciting, and commercially effective.
Requirements
- Has 5+ years' experience in brand, content or marketing strategyHas worked within ecommerce, beauty, fashion or lifestyle brands
- Thinks commercially as well as creatively
- Understands how marketing drives revenue - not just engagement
- Loves turning data and insights into creative ideas
- Has excellent visual taste and understands what makes content stand out
- Can confidently work across multiple departments
- Enjoys building systems rather than simply keeping them running
- Is naturally curious and always looking for ways to improve
- 28 days annual leave
- Pension contributions
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Head of Brand Marketing employer: Pink Honey Ltd
At Pink Honey, we pride ourselves on being an exceptional employer that fosters creativity and collaboration in the heart of the UK beauty industry. Our vibrant work culture encourages innovation and personal growth, offering employees the chance to lead impactful marketing strategies while enjoying generous benefits like 28 days of annual leave and pension contributions. Join us to be part of a passionate team where your ideas can flourish and make a real difference in our brand's journey.
