At a Glance
- Tasks: Lead strategic direction for organic marketing and oversee creative content development.
- Company: Join Pink Honey, a vibrant beauty brand with a passion for creativity.
- Benefits: Enjoy 28 days annual leave, pension contributions, and a dynamic work environment.
- Other info: Collaborative team culture focused on innovation and growth.
- Why this job: Shape impactful campaigns and engage with influencers in the beauty industry.
- Qualifications: 5+ years in brand or marketing strategy, preferably in ecommerce or lifestyle sectors.
The predicted salary is between 40500 - 49500 £ per year.
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- Head of Brand Marketing
- Pink Honey UK
- Full-time
- Executive
Job Description
You'll own the strategic direction of our organic marketing.
Working alongside our social team, you'll decide what we should be talking about, why we're talking about it and how every campaign comes together.
Our team already creates and publishes content. Your role is to provide the vision, planning and creative direction that allows them to do their best work.
You'll constantly be asking questions like
• What stories should we be telling this month?
• Which products need more attention?
• How should we launch this collection?
• Are we making the most of PR and influencer opportunities?
• What's working? What's not? What should we change?
Key Responsibilities
- Quarterly Planning: Create quarterly marketing, social, and PR strategies, set measurable goals, and establish team priorities.
- Execution & Focus: Lead planning sessions and identify new platform opportunities or gaps in current marketing efforts.
- Commercial Strategy: Partner with warehouse, operations, and buying teams to track stock, bestsellers, slow movers, and launches to align marketing with business goals.
- Campaign Management: Build and execute campaign plans around product launches, key seasonal moments, and commercial priorities.
- Concept & Theme Development: Plan content themes and develop creative concepts for the content team to execute, including briefing thumbnail and cover designs.
- Quality Control: Review creative work before publish, provide constructive feedback, and continually refine visual quality and consistency across all channels.
- Audience Engagement: Strengthen PR strategy, expand influencer relationships, and drive user-generated content (UGC).
- Channel Performance: Ensure all marketing channels remain consistent, exciting, and commercially effective.
Requirements
- Has 5+ years' experience in brand, content or marketing strategy Has worked within ecommerce, beauty, fashion or lifestyle brands
- Thinks commercially as well as creatively
- Understands how marketing drives revenue - not just engagement
- Loves turning data and insights into creative ideas
- Has excellent visual taste and understands what makes content stand out
- Can confidently work across multiple departments
- Enjoys building systems rather than simply keeping them running
- Is naturally curious and always looking for ways to improve
- 28 days annual leave
- Pension contributions
- #J-18808-Ljbffr
Senior Social Media Marketer in Bolton employer: Pink Honey Ltd
At Pink Honey, we pride ourselves on being an exceptional employer that fosters creativity and collaboration in the heart of the UK beauty industry. Our vibrant work culture encourages innovation and personal growth, offering employees the chance to lead impactful marketing strategies while enjoying generous benefits like 28 days of annual leave and pension contributions. Join us to be part of a passionate team where your ideas can flourish and make a real difference in our brand's journey.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Social Media Marketer in Bolton
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pink Honey Ltd and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pink Honey Ltd are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pink Honey Ltd on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pink Honey Ltd. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Social Media Marketer in Bolton
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pink Honey Ltd. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pink Honey Ltd:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pink Honey Ltd’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pink Honey Ltd
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pink Honey Ltd will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pink Honey Ltd, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
