At a Glance
- Tasks: Support client relationships and craft tailored digital marketing strategies for higher education.
- Company: Join PingPong Digital, a vibrant agency with a collaborative culture.
- Benefits: Full training, friendly environment, and opportunities for professional growth.
- Other info: Dynamic team atmosphere with a focus on innovation and fun at work.
- Why this job: Make a real impact in digital marketing across Chinese and Western platforms.
- Qualifications: Bachelor's degree or equivalent experience; strong communication skills in English and Mandarin.
We are seeking a proactive and detail-driven Junior Account Executive to join our growing team at PingPong Digital. You will support client relationship management, help craft and implement tailored digital marketing strategies, and help ensure the success of your assigned accounts. Working closely with your Account Manager and collaborating with the sales and creative teams, you will help deliver strong results for clients advertising on both Chinese and Western platforms, particularly in the higher education sector. This is an entry-level role, and we will provide full training. We value curiosity, drive, and potential as much as experience.
Key Responsibilities
- Support the development and maintenance of robust relationships with clients, particularly higher education institutions and student-focused organisations, to ensure their expectations are consistently met or exceeded.
- Assist in the creation and execution of bespoke digital marketing strategies that align with the specific goals of each client, across both Chinese platforms (such as WeChat, Weibo, RedNote/Xiaohongshu and Douyin) and Western platforms (such as Meta, Google, TikTok and LinkedIn).
- Support the day-to-day delivery of campaigns, preparing and trafficking assets, checking live activity, maintaining trackers and following up on deadlines with internal teams.
- Collaborate with sales and creative teams to help prepare compelling proposals and presentations that effectively communicate the value of our services.
- Monitor and analyse campaign performance, using data to support recommendations for improvement and optimisation.
- Prepare timely, precise reports on campaign outcomes for your Account Manager to review before sharing with clients and internal stakeholders.
- Stay informed of the latest trends and developments within both the Chinese and Western digital marketing landscapes to foster growth and innovation within your accounts.
- Actively participate in client meetings and presentations, capture clear notes, follow up on actions, and build toward leading your own sections of the conversation.
- Help identify opportunities for account growth and expansion and raise them with your Account Manager.
Requirements
- Bachelor's degree in Marketing, Business, or a related field, or equivalent practical experience.
- Excellent written and verbal communication skills, with a high proficiency in both English and Mandarin.
- Some exposure to marketing or client services. Relevant internships, placements or university projects in digital marketing or the education sector are highly valued. Recent graduates and those in their first role are welcome to apply.
- A working understanding of the digital marketing landscape, including social media and search engines, and a genuine interest in building expertise across both Chinese and Western platforms, with the ability to assist in the development of digital marketing campaigns.
- High AI literacy, confident using AI tools (such as Claude or Gemini) in everyday work, with sound judgement about where they help, where they do not, and what needs checking.
- Strong interpersonal skills with the ability to coordinate effectively with internal teams and support communication with key external stakeholders.
- Strong organisational skills with the ability to manage tasks across multiple projects in a fast-paced environment.
- Strong analytical and problem-solving abilities, with a rigorous approach to data-driven decision-making.
- A proactive, detail-driven attitude and a willingness to learn, you ask questions, take feedback well and follow things through.
Preferred Skills
- Western digital marketing ecosystem: familiarity with, or hands-on exposure to, platforms such as Meta Ads Manager, Google Ads, TikTok Ads Manager or LinkedIn Campaign Manager.
- Applied use of AI: a track record of using AI to improve your own productivity, drafting and editing, research and competitor scans, summarising data, translation and localisation, or building simple workflows and automations, and an interest in helping the wider team work the same way.
- Analytics and reporting: working knowledge of tools such as Google Analytics (GA4) or Looker Studio, and confident Excel / Google Sheets skills (formulas, pivot tables, charts).
- Certifications: Google Ads or Google Analytics, Meta Blueprint, TikTok Academy or similar, or a willingness to complete them within your first few months.
- Sector interest: an interest in the higher education or student marketing sector, or in cross-border and international marketing more broadly.
- Content and design: basic skills in Figma or the Adobe Creative Suite for quick-turnaround assets.
- Project tools: exposure to project management or reporting tools.
Benefits
We are an award-winning full-service Chinese digital marketing agency with offices in the UK, US and China. We work with brands on their Chinese digital marketing activation (social media, strategy, creative, web, paid media, PR) to build better awareness and engagement in a competitive Chinese marketplace, to scale and succeed, and increasingly support those same brands across Western platforms in markets around the world. We have a friendly, warm, supportive and inviting office that is very young and passionate about what we do! We have offices in London, Birmingham, Shanghai and New York. We also think it's important to have fun at work, so we want new team members who enjoy working in a friendly, collaborative environment.
Ready to Join Us?
If you are looking for a role where your contributions matter and you can grow professionally, apply now! We're excited to welcome a new team member who shares our commitment to excellence and innovation.
Junior Account Executive in London employer: PingPong Digital
At PingPong Digital, we pride ourselves on being an excellent employer that fosters a vibrant and collaborative work culture. Our supportive environment encourages professional growth through comprehensive training and hands-on experience in digital marketing, particularly within the dynamic higher education sector. With offices in London and a focus on innovation, we offer a unique opportunity to engage with both Chinese and Western platforms while working alongside passionate colleagues who value curiosity and drive.
StudySmarter Expert Advice🤫
We think this is how you could land Junior Account Executive in London
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for PingPong Digital and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like PingPong Digital are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with PingPong Digital on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
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We think you need these skills to ace Junior Account Executive in London
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit PingPong Digital. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of PingPong Digital:Show us that you’ve done your homework! In your application, briefly mention what you admire about PingPong Digital’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at PingPong Digital
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at PingPong Digital will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At PingPong Digital, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
