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- Tasks: Identify and engage global organisations to grow their presence in China.
- Company: PingPong Digital, the UK's leading agency for Chinese digital platforms.
- Benefits: Dynamic work environment with opportunities for professional growth and global exposure.
- Why this job: Be a key player in bridging markets and shaping impactful campaigns.
- Qualifications: Experience in business development and strong communication skills.
- Other info: Join a vibrant team with offices in London, Birmingham, Shanghai, and NYC.
The predicted salary is between 36000 - 60000 £ per year.
PingPong Digital is the UK's leading agency specialising in Chinese and emerging-market digital platforms. We help universities, real estate, travel, lifestyle and corporate brands connect meaningfully with Chinese audiences through platforms such as WeChat, Weibo, RED (Xiaohongshu), Douyin and Baidu. We work as a bridge between markets — combining deep platform expertise, cultural insight, and practical execution. With offices in London, Birmingham, Shanghai and NYC, our teams operate globally but think locally.
This is a hands-on business development role for someone who enjoys being close to clients, close to ideas, and close to delivery. You will be responsible for identifying, engaging and converting worldwide organisations that want to grow their presence in China (and wider emerging markets). Beyond opening doors, you will actively shape opportunities, working with our strategy, content and platform teams to turn conversations into real, commercially viable campaigns.
Requirements- Business Development & Growth
- Proactively identify new business opportunities across sectors such as education, real estate, travel, lifestyle and others.
- Research target organisations and decision-makers, tailoring outreach and proposals to their China-market objectives.
- Manage the full sales journey — from first contact to proposal, negotiation and onboarding.
- Client Engagement (Hands-On)
- Lead discovery conversations to understand client goals, challenges and internal constraints.
- Translate client needs into clear, practical digital solutions in collaboration with internal teams.
- Lead proposal development with strategic input, case studies and platform recommendations.
- Attend client meetings, events and industry networking opportunities.
- Market & Platform Knowledge
- Stay up to date with changes across Chinese digital platforms and advertising ecosystems.
- Actively learn and communicate why China is different — culturally, technically, and commercially.
- Confidently explain platform logic, user behaviour and realistic expectations to non-China specialists.
- Take responsibility for coordinating regular marketing outputs (e.g. newsletters, LinkedIn posts).
- Internal Collaboration
- Work closely with internal teams.
Business Development Manager in London employer: PingPong Digital
Contact Detail:
PingPong Digital Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Business Development Manager in London
✨Tip Number 1
Network like a pro! Attend industry events and meet-ups where you can connect with potential clients and other professionals. Don’t be shy; introduce yourself and share what you do – you never know who might need your skills!
✨Tip Number 2
Research is key! Before any meeting, dive deep into the companies you're targeting. Understand their goals and challenges, so you can tailor your pitch to show how you can help them thrive in the Chinese market.
✨Tip Number 3
Follow up! After meetings or networking events, send a quick thank-you email and remind them of your conversation. This keeps you on their radar and shows that you’re genuinely interested in working together.
✨Tip Number 4
Apply through our website! We love seeing candidates who are proactive. Show us your enthusiasm for the role by submitting your application directly on our site – it’s the best way to get noticed!
We think you need these skills to ace Business Development Manager in London
Some tips for your application 🫡
Tailor Your Application: Make sure to customise your CV and cover letter for the Business Development Manager role. Highlight your experience in identifying and engaging clients, especially in sectors like education and real estate, to show us you understand what we're looking for.
Showcase Your Client Engagement Skills: We want to see how you've successfully led client conversations in the past. Share specific examples of how you've translated client needs into actionable solutions, as this is key for the role. Don't be shy about your achievements!
Demonstrate Market Knowledge: Stay updated on Chinese digital platforms and their unique characteristics. In your application, mention any relevant knowledge or experience you have with platforms like WeChat or Douyin, as this will set you apart from other candidates.
Apply Through Our Website: We encourage you to submit your application directly through our website. It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows us you're keen to join our team!
How to prepare for a job interview at PingPong Digital
✨Know Your Platforms
Make sure you brush up on your knowledge of Chinese digital platforms like WeChat, Weibo, and Douyin. Being able to confidently discuss how these platforms work and their unique user behaviours will show that you're not just interested in the role but also understand the market.
✨Tailor Your Approach
Before the interview, research the company and its clients. Prepare specific examples of how you can help them achieve their goals in the Chinese market. Tailoring your outreach and proposals to their objectives will demonstrate your proactive approach and understanding of their needs.
✨Engage with Real Examples
Be ready to share case studies or examples from your past experiences that highlight your success in business development. Discuss how you identified opportunities, engaged clients, and turned conversations into successful campaigns. This will showcase your hands-on experience and strategic thinking.
✨Show Your Collaborative Spirit
Since this role involves working closely with internal teams, emphasise your ability to collaborate effectively. Share instances where you've worked with different departments to deliver results. This will illustrate that you can bridge the gap between client needs and internal capabilities.
