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- Tasks: Lead product marketing initiatives and create engaging content to drive awareness and growth.
- Company: Join PingCo, a pioneering tech leader transforming telecommunications with innovative solutions.
- Benefits: Competitive salary, dynamic team environment, and opportunities for professional growth.
- Other info: Collaborative culture with a focus on innovation and career development.
- Why this job: Shape the future of voice technology while making a real impact in a fast-paced industry.
- Qualifications: 3-5 years in product marketing, strong writing skills, and experience with SaaS or IT.
The predicted salary is between 50000 - 65000 £ per year.
Founded in 2011 and based in Melbourne, Australia, PingCo is a pioneering technology leader transforming telecommunications with TCAP, a groundbreaking, fully automated cloud calling platform. We partner with global telecom providers, streamlining operations, cutting deployment times, and boosting revenue through zero-touch automation and scalable solutions. As a Microsoft Certified Accelerator Partner, we integrate Operator Connect and Microsoft Teams, empowering carriers to innovate and deliver exceptional customer experiences. At PingCo, we’re a dynamic, collaborative team shaping the future of voice in a fast-evolving digital world.
PingCo is seeking an experienced Product Marketing Manager to lead and execute product-focused marketing initiatives. Reporting to the Chief Product Officer, this role is responsible for developing the overall product marketing strategy, creating compelling content and campaigns, and managing the company’s social presence, website, and events. The ideal candidate will blend strategic marketing acumen with hands-on execution skills capable of developing messaging frameworks, crafting impactful assets (such as whitepapers, webinars, and sales presentations), and driving awareness of PingCo’s products in a competitive technology landscape.
Key Responsibilities- Develop and execute integrated marketing strategies to drive awareness, adoption, and growth of PingCo products.
- Partner closely with Product and Sales teams to translate technical features into clear, customer-centric value propositions.
- Conduct market and competitor research to inform positioning, pricing, and go-to-market plans.
- Create messaging frameworks and collateral that differentiate PingCo products in the market.
- Produce high-quality, engaging marketing materials including PowerPoint decks, product sheets, whitepapers, blogs, and case studies.
- Coordinate and deliver webinars, videos, and digital campaigns that support product launches and thought leadership.
- Manage content calendars across web, social, and email platforms ensuring consistent brand voice and messaging.
- Support internal communication of product updates through clear and visually engaging materials.
- Oversee PingCo’s website content and updates, ensuring product pages are accurate, compelling, and SEO-optimised.
- Manage PingCo’s social media presence, building engagement and visibility through strategic posting, storytelling, and community management.
- Leverage analytics to track campaign performance and optimise digital content for engagement and conversion.
- Plan, coordinate, and deliver product-focused webinars, conferences, and industry events.
- Develop event collateral, manage logistics, and ensure post-event follow-up and lead capture.
- Represent the PingCo brand professionally across all public-facing channels.
- Work cross-functionally with Product, Sales, and Design teams to ensure alignment between marketing strategy and business objectives.
- Track and report on key performance metrics (engagement, leads, conversions) to demonstrate ROI and inform strategy.
- Ensure all product marketing activities are aligned with PingCo’s broader brand and communications strategy.
- Minimum 3–5 years’ experience in a product marketing or content marketing role (preferably in SaaS, IT, or telecommunications).
- Proven ability to develop and execute end-to-end marketing campaigns for technical products.
- WordPress experience is Essential.
- Strong writing and content development skills, with experience producing sales and marketing materials (presentations, whitepapers, case studies, etc.).
- Proficiency in marketing automation and CRM tools (e.g., HubSpot, Salesforce).
- Experience managing social media platforms and website content (WordPress).
- Analytical mindset — able to interpret marketing data to inform decisions and measure success.
- Strong stakeholder management skills, capable of balancing multiple priorities and tight deadlines.
Product Marketing Manager employer: PingCo Pty
Contact Detail:
PingCo Pty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager
✨Tip Number 1
Network like a pro! Reach out to people in your industry on LinkedIn or at events. A friendly chat can lead to opportunities that aren’t even advertised yet.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your marketing projects and achievements. This gives potential employers a taste of what you can do.
✨Tip Number 3
Prepare for interviews by researching the company and its products. Tailor your answers to show how your experience aligns with their needs, especially in product marketing.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search.
We think you need these skills to ace Product Marketing Manager
Some tips for your application 🫡
Show Your Passion for Product Marketing: When you're writing your application, let your enthusiasm for product marketing shine through! We want to see how you can bring our products to life and connect with customers. Share specific examples of your past experiences that highlight your passion and skills in this area.
Tailor Your Application: Make sure to customise your application for the Product Marketing Manager role at PingCo. Use keywords from the job description and relate your experience directly to the responsibilities listed. This shows us that you've done your homework and understand what we're looking for!
Highlight Your Content Creation Skills: Since this role involves creating engaging marketing materials, be sure to showcase your writing and content development skills. Include links to any relevant work, like presentations or whitepapers, so we can see your style and expertise in action!
Keep It Professional Yet Personal: While we appreciate professionalism, we also love a bit of personality! Don’t hesitate to let your unique voice come through in your application. This helps us get a sense of who you are and how you might fit into our dynamic team at PingCo.
How to prepare for a job interview at PingCo Pty
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand PingCo's products and their unique selling points. Familiarise yourself with the cloud calling platform and how it integrates with Microsoft Teams. This will help you articulate how your marketing strategies can drive awareness and adoption.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've executed in the past. Highlight your role in developing messaging frameworks and creating impactful content. Use metrics to demonstrate the success of these campaigns, as this will show your analytical mindset and ability to track performance.
✨Be Ready for Technical Discussions
Since the role involves translating technical features into customer-centric value propositions, be prepared to discuss how you've done this before. Brush up on your knowledge of SaaS and telecommunications, and think about how you can communicate complex ideas simply and effectively.
✨Engage with Their Social Presence
Take some time to explore PingCo's social media channels and website. Note what you like and what could be improved. During the interview, share your thoughts on their current content strategy and suggest ideas for enhancing engagement. This shows initiative and a genuine interest in the brand.