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- Tasks: Lead product marketing initiatives and create engaging content to drive awareness and growth.
- Company: Join PingCo, a pioneering tech leader transforming telecommunications with innovative solutions.
- Benefits: Competitive salary, dynamic team environment, and opportunities for professional growth.
- Other info: Exciting opportunity to work cross-functionally and make a real impact in a fast-paced industry.
- Why this job: Shape the future of voice technology while working with a collaborative and innovative team.
- Qualifications: 3-5 years in product marketing, strong writing skills, and experience with SaaS or IT.
The predicted salary is between 50000 - 65000 £ per year.
Founded in 2011 and based in Melbourne, Australia, PingCo is a pioneering technology leader transforming telecommunications with TCAP, a groundbreaking, fully automated cloud calling platform. We partner with global telecom providers, streamlining operations, cutting deployment times, and boosting revenue through zero-touch automation and scalable solutions. As a Microsoft Certified Accelerator Partner, we integrate Operator Connect and Microsoft Teams, empowering carriers to innovate and deliver exceptional customer experiences. At PingCo, we’re a dynamic, collaborative team shaping the future of voice in a fast-evolving digital world.
PingCo is seeking an experienced Product Marketing Manager to lead and execute product-focused marketing initiatives. Reporting to the Chief Product Officer, this role is responsible for developing the overall product marketing strategy, creating compelling content and campaigns, and managing the company’s social presence, website, and events. The ideal candidate will blend strategic marketing acumen with hands-on execution skills capable of developing messaging frameworks, crafting impactful assets (such as whitepapers, webinars, and sales presentations), and driving awareness of PingCo’s products in a competitive technology landscape.
Key Responsibilities- Develop and execute integrated marketing strategies to drive awareness, adoption, and growth of PingCo products.
- Partner closely with Product and Sales teams to translate technical features into clear, customer-centric value propositions.
- Conduct market and competitor research to inform positioning, pricing, and go-to-market plans.
- Create messaging frameworks and collateral that differentiate PingCo products in the market.
- Produce high-quality, engaging marketing materials including PowerPoint decks, product sheets, whitepapers, blogs, and case studies.
- Coordinate and deliver webinars, videos, and digital campaigns that support product launches and thought leadership.
- Manage content calendars across web, social, and email platforms ensuring consistent brand voice and messaging.
- Support internal communication of product updates through clear and visually engaging materials.
- Oversee PingCo’s website content and updates, ensuring product pages are accurate, compelling, and SEO-optimised.
- Manage PingCo’s social media presence, building engagement and visibility through strategic posting, storytelling, and community management.
- Leverage analytics to track campaign performance and optimise digital content for engagement and conversion.
- Plan, coordinate, and deliver product-focused webinars, conferences, and industry events.
- Develop event collateral, manage logistics, and ensure post-event follow-up and lead capture.
- Represent the PingCo brand professionally across all public-facing channels.
- Work cross-functionally with Product, Sales, and Design teams to ensure alignment between marketing strategy and business objectives.
- Track and report on key performance metrics (engagement, leads, conversions) to demonstrate ROI and inform strategy.
- Ensure all product marketing activities are aligned with PingCo’s broader brand and communications strategy.
- Minimum 3–5 years’ experience in a product marketing or content marketing role (preferably in SaaS, IT, or telecommunications).
- Proven ability to develop and execute end-to-end marketing campaigns for technical products.
- WordPress experience is essential.
- Strong writing and content development skills, with experience producing sales and marketing materials (presentations, whitepapers, case studies, etc.).
- Proficiency in marketing automation and CRM tools (e.g., HubSpot, Salesforce).
- Experience managing social media platforms and website content (WordPress).
- Analytical mindset — able to interpret marketing data to inform decisions and measure success.
- Strong stakeholder management skills, capable of balancing multiple priorities and tight deadlines.
Product Marketing Manager in London employer: PingCo Pty
Contact Detail:
PingCo Pty Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Product Marketing Manager in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your skills! Create a portfolio that highlights your best work, especially if you've got killer marketing materials or campaigns under your belt. This is your chance to shine and demonstrate what you can bring to the table.
✨Tip Number 3
Be proactive! Don’t just wait for job postings to pop up. Reach out directly to companies you admire, like PingCo, and express your interest in working with them. A little initiative can go a long way!
✨Tip Number 4
Keep learning! Stay updated on the latest trends in product marketing and telecommunications. Join webinars, read industry blogs, and engage with thought leaders. This not only boosts your knowledge but also shows potential employers your commitment to growth.
We think you need these skills to ace Product Marketing Manager in London
Some tips for your application 🫡
Show Your Passion for Product Marketing: When you’re writing your application, let your enthusiasm for product marketing shine through! We want to see how your experience aligns with our mission at PingCo and how you can contribute to our innovative team.
Tailor Your Content: Make sure to customise your application materials to reflect the specific requirements of the Product Marketing Manager role. Highlight your relevant skills and experiences that match what we’re looking for, especially in SaaS and telecommunications.
Be Clear and Concise: We appreciate clarity! Use straightforward language and get to the point quickly. Showcase your ability to communicate complex ideas simply, just like you would in a marketing campaign.
Apply Through Our Website: Don’t forget to submit your application through our website! It’s the best way for us to receive your details and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team!
How to prepare for a job interview at PingCo Pty
✨Know Your Product Inside Out
Before the interview, make sure you thoroughly understand PingCo's products and their unique selling points. Familiarise yourself with the cloud calling platform and how it integrates with Microsoft Teams. This will help you articulate how your marketing strategies can drive awareness and adoption.
✨Showcase Your Campaign Successes
Prepare to discuss specific marketing campaigns you've executed in the past. Highlight your role in developing messaging frameworks and creating impactful assets. Use metrics to demonstrate the success of these campaigns, as this will show your analytical mindset and ability to track performance.
✨Be Ready for Collaboration Questions
Since the role involves working closely with Product and Sales teams, be prepared to discuss your experience in cross-functional collaboration. Share examples of how you've translated technical features into customer-centric value propositions and how you managed stakeholder expectations.
✨Engage with Their Digital Presence
Take some time to explore PingCo’s website and social media channels. Be ready to discuss what you like about their current content and suggest ideas for improvement. This shows your genuine interest in the company and your proactive approach to enhancing their brand visibility.