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- Tasks: Identify and close new customers in the UK automotive sector while managing the full sales cycle.
- Company: Join Pinewood.AI, a leading global automotive software company revolutionising the industry.
- Benefits: Enjoy competitive salary, bonus schemes, hybrid working, and generous holiday allowances.
- Other info: Great career growth opportunities in a dynamic, supportive environment.
- Why this job: Be part of an innovative team selling AI-powered solutions that drive real change in automotive retail.
- Qualifications: Experience in B2B SaaS sales and knowledge of dealership systems is essential.
The predicted salary is between 40000 - 50000 ÂŁ per year.
About Pinewood
Pinewood.AI is a global automotive software company with a clear vision: to be the world's leading AI‑driven technology partner for automotive retailers and OEMs. We combine AI and real‑time data to help dealer groups and manufacturers operate more efficiently, make better decisions faster and drive sustainable, profitable growth. Our Automotive Intelligence™ platform provides a single, end‑to‑end view of the automotive business across sales, aftersales, finance and customer experience. Designed by car people, for car people, Pinewood is trusted by leading automotive groups and OEMs and is shaping the next generation of automotive retail technology.
The Role
You will be responsible for identifying, qualifying, developing, and closing net‑new Pinewood customers within UK dealer groups. You will own the full sales cycle, from first meaningful engagement through to signed contract, working closely with pre‑sales, product specialists and senior leadership. Success in this role requires confidence selling into complex dealership organisations, managing multiple stakeholders, and positioning Pinewood credibly against legacy DMS platforms and peripheral systems. Whilst this is a hybrid role, you will be expected to be in our office either in London or Solihull 2 days per week.
Key Responsibilities
- Win new Pinewood customers across UK automotive dealer groups
- Own and deliver against a new‑business sales quota (ARR / bookings)
- Proactively generate pipeline through outbound activity, partners and events
- Work with pre‑sales to run structured discovery aligned to dealership operations and core systems
- Manage long, multi‑stakeholder sales cycles from qualification through close
- Lead commercial discussions, proposals, and contract negotiations
- Position Pinewood competitively in DMS evaluations and re‑platforming exercises
- Maintain accurate pipeline management and forecasting within CRM
- Collaborate closely with pre‑sales to deliver value‑led DMS demonstrations
- Engage confidently with senior buyers including Dealer Principals, MDs, CFOs, COOs, IT and Digital leaders
Requirements
- Proven experience as an IC in a new‑business / hunter role within B2B SaaS and enterprise software
- Strong knowledge of DMS platforms and dealership systems supporting sales, finance, service, and parts
- Experience selling into operationally complex, multi‑site dealership organisations
- Track record of closing net‑new customers
- Comfortable generating pipeline as well as closing it
- Experience managing formal buying processes and procurement cycles
- Strong commercial acumen, negotiation and influencing skills
- Disciplined approach to qualification, deal strategy, and forecasting
- Understanding of dealership group structures and decision‑making dynamics
- Familiarity with structured sales methodologies (e.g. MEDDPICC)
- Experience positioning against established or incumbent enterprise platforms
What Success Looks Like
- High‑quality, well‑qualified new‑business pipeline
- Clear deal ownership with defined close plans
- Accurate, evidence‑based forecasting
- Consistent conversion of opportunities into closed revenue
- Strong credibility with senior dealership stakeholders
Why Join Pinewood?
- Sell a proven, enterprise‑grade AI‑powered DMS and automotive retail platform
- Operate in a specialised, defensible market where domain knowledge matters
- High autonomy and accountability
- Competitive salary and commission structure
- Opportunity to grow with Pinewood as the platform continues to scale
Benefits
- Competitive salary based on experience
- Bonus scheme
- Share scheme
- Hybrid working
- 25 days holiday plus all UK bank holidays
- 4x life assurance
- Enhanced family‑friendly leave - 5 months' full pay for maternity or adoption, plus 2 weeks' fully paid paternity/adoption leave and an extra 2 weeks to use as paid annual leave within 24 months of birth or adoption
- Employee Assistance Programme (EAP) - free, confidential 24/7 support for you and your immediate family (including counselling, legal & financial advice, and wellbeing resources)
- Ongoing training & professional development
- Cycle to Work scheme - save up to 40% on bikes and accessories through salary sacrifice
- Eyecare vouchers - free eye test and contribution towards prescription glasses
- Regular social events
About Us
Our story began more than 20 years ago, but right from the start, it has been rooted in the specific needs of the automotive industry. As automotive professionals as well as technologists, we wanted to build practical technology solutions that were designed around how automotive businesses work, recognising what makes them different. Pinewood.AI is an unparalleled Automotive Intelligence Platform that enables automotive retail customers and OEMs to drive growth and profitability throughout every aspect of their business. Pinewood's cloud‑based, secure end‑to‑end ecosystem unlocks the value of every customer. Our vision is to be the full‑service technology partner that helps automotive retailers and OEMs run more efficiently and increase revenue by making better commercial and business decisions more easily. Pinewood.AI is an exciting place to build your career. As we continue to grow and evolve our platform and operations, our People & Culture team plays a key role in supporting employees and shaping the employee experience. You'll be joining at a time of positive change as we introduce new systems, processes, and policies across the business while supporting our expanding global workforce. This is a great opportunity for someone who enjoys improving processes, supporting colleagues, and helping build a positive and engaging workplace culture within a growing international technology company.
Account Executive - New Business Sales employer: Pinewood.AI
Contact Detail:
Pinewood.AI Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Account Executive - New Business Sales
✨Tip Number 1
Get to know Pinewood inside out! Familiarise yourself with our Automotive Intelligence™ platform and how it stands out against legacy DMS systems. This knowledge will help you confidently engage with potential clients and showcase the value we bring.
✨Tip Number 2
Network like a pro! Attend industry events, webinars, and meet-ups where you can connect with dealership stakeholders. Building relationships is key in this role, so don’t be shy about reaching out and making those connections.
✨Tip Number 3
Practice your pitch! Role-play with friends or colleagues to refine your sales approach. Make sure you can clearly articulate how Pinewood can solve the challenges faced by dealership groups, especially when dealing with multiple stakeholders.
✨Tip Number 4
Apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in joining the Pinewood team and ready to dive into the exciting world of automotive technology.
We think you need these skills to ace Account Executive - New Business Sales
Some tips for your application 🫡
Tailor Your CV: Make sure your CV speaks directly to the role of Account Executive. Highlight your experience in B2B SaaS and any relevant sales achievements that show you can close deals and manage complex sales cycles.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to tell us why you're passionate about the automotive industry and how your skills align with Pinewood's mission. Be genuine and let your personality come through.
Showcase Your Sales Skills: In your application, don’t just list your skills—demonstrate them! Share specific examples of how you've successfully navigated multi-stakeholder environments and closed new business deals in the past.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining the Pinewood team!
How to prepare for a job interview at Pinewood.AI
✨Know Your Stuff
Make sure you have a solid understanding of Pinewood's Automotive Intelligence™ platform and how it stands out against legacy DMS platforms. Familiarise yourself with the key features and benefits, as well as the challenges faced by automotive retailers. This will help you position Pinewood credibly during discussions.
✨Master the Sales Cycle
Since you'll be owning the full sales cycle, brush up on your skills in managing long, multi-stakeholder sales processes. Prepare to discuss your experience with formal buying processes and how you've successfully navigated complex dealership organisations in the past.
✨Engage with Confidence
You’ll be interacting with senior buyers like Dealer Principals and CFOs, so practice articulating your value proposition clearly and confidently. Think about how you can address their pain points and demonstrate how Pinewood can drive efficiency and profitability for their businesses.
✨Pipeline Management is Key
Be ready to talk about your approach to pipeline management and forecasting. Have examples of how you've maintained accurate records in CRM systems and how this has contributed to your success in closing deals. This shows that you're disciplined and results-driven, which is crucial for this role.