At a Glance
- Tasks: Lead and accelerate online growth for Oakhouse Foods through e-commerce strategies.
- Company: Join Oakhouse Foods, a purpose-driven business focused on quality and service.
- Benefits: Be part of a stable company with opportunities for meaningful impact and career growth.
- Other info: Collaborate with diverse teams to deliver exceptional customer journeys and results.
- Why this job: Shape the online experience for customers while driving digital engagement and revenue.
- Qualifications: Experience in e-commerce with a strong understanding of SEO and conversion optimisation.
The predicted salary is between 40000 - 50000 € per year.
About Oakhouse Foods
Oakhouse Foods provides high‑quality frozen meals to older consumers, the care sector and the NHS. Our mission is to deliver great‑tasting, nutritious food with outstanding service — making life easier and better for our customers.
Digital Growth
Digital is a critical part of how Oakhouse Foods will grow and serve customers in the future. As a lower‑cost, scalable channel, e‑commerce sits at the heart of our long‑term service and growth strategy.
The Role
We are looking for a commercially driven E‑Commerce Manager to lead and accelerate profitable online growth for Oakhouse Foods. Currently, around 40% of new customers place their first order online, but only 20% continue shopping via the website, with many moving to telephone ordering. This role is pivotal in changing that behaviour, by improving the online experience, removing barriers and building loyalty through smart, insight‑led digital strategy. You will own the end‑to‑end online customer journey, from acquisition through to repeat purchase and retention, ensuring the Oakhouse Foods website becomes the preferred shopping channel for both new and existing customers.
Working cross‑functionally with Marketing, Customer Experience, Operations, IT and our Franchise Network, you will deliver clear commercial impact by increasing conversion, repeat purchase and lifetime value.
Location: Chippenham
Direct Reports: None
Monday to Friday - Office-based role
Key Responsibilities
- Own and deliver e‑commerce revenue performance
- Optimise the Oakhouse Foods website to maximise conversion, average order value and repeat purchase
- Continuously improve the customer journey, from landing page through to checkout
- Manage and challenge the external web agency, ensuring strong commercial and technical outcomes
- Work closely with IT to deliver secure, scalable and well‑integrated improvements
- Use analytics to identify funnel drop‑offs and prioritise actionable improvements
- Manage on‑site content, merchandising and product placement aligned to seasonal priorities
- Ensure accuracy of pricing, promotions and content with robust checks before and after campaigns
- Maintain a structured content and release calendar aligned with marketing activity
- Ensure the website reflects Oakhouse Foods’ brand, tone of voice and service promise
- Develop and deliver an A/B testing roadmap to drive continuous growth
- Own SEO strategy and execution, including on‑page optimisation and site structure
- Coordinate technical SEO improvements with external partners
- Oversee high‑quality content creation that balances brand voice and search performance
- Develop and deliver a digital retention strategy to keep customers ordering online
- Identify and remove barriers for older consumers re‑ordering digitally
- Partner with Customer Experience and CRM teams to build effective lifecycle journeys
- Design and launch a subscription model to support recurring revenue
- Drive personalisation, loyalty and advocacy aligned to Oakhouse’s HEART service culture
- Own overall e‑commerce revenue targets and budget
- Deliver weekly and monthly performance reporting
- Track and analyse key metrics including traffic, conversion, AOV and repeat rate
- Work closely with the Customer Retention Manager to reduce migration to phone orders
- Stay ahead of e‑commerce trends, competitor activity and accessibility best practice
Key Deliverables
- Increase the proportion of customers shopping online
- Deliver an improved website experience aligned to the Oakhouse brand
- Achieve ecommerce revenue, conversion, AOV and repeat purchase targets
- Successfully launch and embed a subscription model
What We’re Looking For
- Experience in an e‑commerce role with proven sales growth (essential)
- Experience managing or optimising e‑commerce platforms (Magento, Shopify or similar)
- Strong understanding of SEO, UX and conversion optimisation
- Commercial mindset with confidence using data to drive decisions
- Hands‑on, execution‑focused approach
- Strong collaborator with excellent communication skills
- Experience in CRM journeys, retention marketing or subscription models
Ideal Behaviours
- Ownership: Takes accountability for outcomes and performance
- Determination: Persistent in driving improvement and growth
- Simplicity: Focuses on what matters most and executes clearly
Why Join Pilgrim's Europe?
- Take ownership of a high‑impact digital channel central to future growth
- Deliver meaningful commercial results in a purpose‑driven business
- Shape the online experience for customers who value quality, care and service
- Work closely with marketing, CX, operations and franchise partners
- Be part of Pilgrim’s Europe — a business with scale, stability and ambition
Ready to Drive Digital Growth? If you’re passionate about e‑commerce and excited by the challenge of increasing online engagement, loyalty and revenue, we’d love to hear from you. Apply now and help shape the future of digital at Pilgrim's Europe for Oakhouse Foods.
E-Commerce Manager, E-Commerce Manager employer: Pilgrims Europe
At Oakhouse Foods, we pride ourselves on being an exceptional employer, offering a collaborative and supportive work culture that values innovation and personal growth. As an E-Commerce Manager based in Chippenham, you will have the opportunity to lead impactful digital strategies that enhance customer experiences while working alongside dedicated teams across various functions. With a focus on meaningful results and a commitment to quality service, we empower our employees to take ownership of their roles and contribute to our mission of making life easier for our customers.
StudySmarter Expert Advice🤫
We think this is how you could land E-Commerce Manager, E-Commerce Manager
✨Tip Number 1
Network like a pro! Reach out to people in the e-commerce space, especially those who work at Oakhouse Foods or similar companies. A friendly chat can open doors and give you insights that might just land you an interview.
✨Tip Number 2
Show off your skills! Create a portfolio or a personal website showcasing your e-commerce projects, successes, and strategies. This is your chance to demonstrate how you can drive online growth and improve customer experiences.
✨Tip Number 3
Prepare for interviews by diving deep into Oakhouse Foods’ online presence. Understand their current e-commerce strategy and think of ways you could enhance it. Bring fresh ideas to the table and show them you’re ready to make an impact!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re genuinely interested in being part of the Oakhouse Foods team and driving their digital growth.
We think you need these skills to ace E-Commerce Manager, E-Commerce Manager
Some tips for your application 🫡
Tailor Your CV:Make sure your CV speaks directly to the E-Commerce Manager role. Highlight your experience in e-commerce, sales growth, and any relevant platforms like Magento or Shopify. We want to see how your skills align with our mission at Oakhouse Foods!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Share your passion for e-commerce and how you can drive digital growth for Oakhouse Foods. Be sure to mention specific strategies you've used in the past that could help us improve our online customer journey.
Showcase Your Data Skills:Since we’re all about using data to drive decisions, make sure to include examples of how you've used analytics to improve conversion rates or customer retention. We love numbers, so don’t be shy about sharing your successes!
Apply Through Our Website:We encourage you to apply through our website for a smoother process. It’s the best way for us to receive your application and ensures you don’t miss out on any important updates from our team. Let’s get started on this journey together!
How to prepare for a job interview at Pilgrims Europe
✨Know Your E-Commerce Metrics
Before the interview, brush up on key e-commerce metrics like conversion rates, average order value, and customer retention. Be ready to discuss how you've used these metrics in past roles to drive growth and improve online experiences.
✨Showcase Your Digital Strategy Skills
Prepare examples of successful digital strategies you've implemented, especially those that improved customer journeys or increased online sales. Highlight your experience with A/B testing and SEO, as these are crucial for the role.
✨Understand Oakhouse Foods' Mission
Familiarise yourself with Oakhouse Foods’ mission and values. Be prepared to explain how your approach to e-commerce aligns with their goal of providing high-quality service and nutritious food to customers, particularly older consumers.
✨Collaborate and Communicate
Since this role involves working cross-functionally, think of examples where you've successfully collaborated with teams like Marketing, IT, or Customer Experience. Emphasise your communication skills and how they helped achieve common goals.
