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- Tasks: Lead and accelerate online growth for Oakhouse Foods through e-commerce strategies.
- Company: Join Oakhouse Foods, a purpose-driven business focused on quality and care.
- Benefits: Competitive salary, dynamic work environment, and the chance to shape digital experiences.
- Other info: Collaborate with diverse teams and drive meaningful results in a growing digital channel.
- Why this job: Make a real impact by enhancing the online shopping experience for customers.
- Qualifications: Experience in e-commerce with a strong commercial mindset and data-driven decision-making.
The predicted salary is between 40000 - 50000 £ per year.
Location: Chippenham
Direct Reports: None
Monday to Friday - Office-based role
About Oakhouse Foods
Oakhouse Foods provides high-quality frozen meals to older consumers, the care sector and the NHS. Our mission is to deliver great-tasting, nutritious food with outstanding service — making life easier and better for our customers. Digital is a critical part of how Oakhouse Foods will grow and serve customers in the future. As a lower-cost, scalable channel, e-commerce sits at the heart of our long-term service and growth strategy.
The Role
We are looking for a commercially driven E-Commerce Manager to lead and accelerate profitable online growth for Oakhouse Foods. Currently, around 40% of new customers place their first order online, but only 20% continue shopping via the website, with many moving to telephone ordering. This role is pivotal in changing that behaviour, by improving the online experience, removing barriers and building loyalty through smart, insight-led digital strategy. You will own the end-to-end online customer journey, from acquisition through to repeat purchase and retention, ensuring the Oakhouse Foods website becomes the preferred shopping channel for both new and existing customers.
Working cross-functionally with Marketing, Customer Experience, Operations, IT and our Franchise Network, you will deliver clear commercial impact by increasing conversion, repeat purchase and lifetime value.
Key Responsibilities
- Own and deliver e-commerce revenue performance
- Optimise the Oakhouse Foods website to maximise conversion, average order value and repeat purchase
- Continuously improve the customer journey, from landing page through to checkout
- Manage and challenge the external web agency, ensuring strong commercial and technical outcomes
- Work closely with IT to deliver secure, scalable and well-integrated improvements
- Use analytics to identify funnel drop-offs and prioritise actionable improvements
- Manage on-site content, merchandising and product placement aligned to seasonal priorities
- Ensure accuracy of pricing, promotions and content with robust checks before and after campaigns
- Maintain a structured content and release calendar aligned with marketing activity
- Ensure the website reflects Oakhouse Foods' brand, tone of voice and service promise
- Develop and deliver an A/B testing roadmap to drive continuous growth
- Own SEO strategy and execution, including on-page optimisation and site structure
- Coordinate technical SEO improvements with external partners
- Oversee high-quality content creation that balances brand voice and search performance
- Develop and deliver a digital retention strategy to keep customers ordering online
- Identify and remove barriers for older consumers re-ordering digitally
- Partner with Customer Experience and CRM teams to build effective lifecycle journeys
- Design and launch a subscription model to support recurring revenue
- Drive personalisation, loyalty and advocacy aligned to Oakhouse's HEART service culture
- Own overall e-commerce revenue targets and budget
- Deliver weekly and monthly performance reporting
- Track and analyse key metrics including traffic, conversion, AOV and repeat rate
- Work closely with the Customer Retention Manager to reduce migration to phone orders
- Stay ahead of e-commerce trends, competitor activity and accessibility best practice
Key Deliverables
- Increase the proportion of customers shopping online
- Deliver an improved website experience aligned to the Oakhouse brand
- Achieve e-commerce revenue, conversion, AOV and repeat purchase targets
- Successfully launch and embed a subscription model
What We're Looking For
- Experience in an e-commerce role with proven sales growth (essential)
- Experience managing or optimising e-commerce platforms (Magento, Shopify or similar)
- Strong understanding of SEO, UX and conversion optimisation
- Commercial mindset with confidence using data to drive decisions
- Hands-on, execution-focused approach
- Strong collaborator with excellent communication skills
- Experience in CRM journeys, retention marketing or subscription models
Ideal Behaviours
- Ownership: Takes accountability for outcomes and performance
- Determination: Persistent in driving improvement and growth
- Simplicity: Focuses on what matters most and executes clearly
Why Join Pilgrim's Europe?
- Take ownership of a high-impact digital channel central to future growth
- Deliver meaningful commercial results in a purpose-driven business
- Shape the online experience for customers who value quality, care and service
- Work closely with marketing, CX, operations and franchise partners
- Be part of Pilgrim's Europe — a business with scale, stability and ambition
Ready to Drive Digital Growth? If you're passionate about e-commerce and excited by the challenge of increasing online engagement, loyalty and revenue, we'd love to hear from you. Apply now and help shape the future of digital at Pilgrim's Europe for Oakhouse Foods.
E-Commerce Manager in Alderton employer: Pilgrims Europe
Contact Detail:
Pilgrims Europe Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land E-Commerce Manager in Alderton
✨Tip Number 1
Get to know the company inside out! Research Oakhouse Foods, their mission, and their e-commerce strategy. This will help you tailor your approach during interviews and show that you're genuinely interested in making a difference.
✨Tip Number 2
Network like a pro! Connect with current or former employees on LinkedIn. Ask them about their experiences and any tips they might have for landing the E-Commerce Manager role. Personal connections can make all the difference!
✨Tip Number 3
Prepare for the interview by practising common e-commerce questions. Think about how you would improve the online customer journey or increase conversion rates. Show us your problem-solving skills and how you can drive results!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, it shows you’re serious about joining the team and contributing to Oakhouse Foods' growth.
We think you need these skills to ace E-Commerce Manager in Alderton
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the E-Commerce Manager role. Highlight your experience in e-commerce, sales growth, and any relevant platforms like Magento or Shopify. We want to see how your skills align with our mission at Oakhouse Foods!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Share your passion for e-commerce and how you can drive online growth for Oakhouse Foods. Be sure to mention specific strategies you've used in the past that could benefit us.
Showcase Your Data Skills: Since data-driven decisions are key for this role, make sure to include examples of how you've used analytics to improve conversion rates or customer retention. We love seeing numbers that back up your achievements!
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows you’re keen on joining our team at Oakhouse Foods!
How to prepare for a job interview at Pilgrims Europe
✨Know Your E-Commerce Stuff
Make sure you brush up on your e-commerce knowledge, especially around platforms like Magento or Shopify. Be ready to discuss how you've driven sales growth in previous roles and what strategies you've used to optimise online customer journeys.
✨Show Off Your Data Skills
Since this role is all about using data to drive decisions, come prepared with examples of how you've used analytics to improve conversion rates or customer retention. Highlight any specific metrics you've tracked and the impact of your actions.
✨Understand the Customer Journey
Familiarise yourself with the end-to-end online customer journey. Be ready to talk about how you would enhance the user experience on the Oakhouse Foods website, from landing page to checkout, and how you'd tackle barriers for older consumers.
✨Collaborate Like a Pro
This role involves working closely with various teams, so be prepared to discuss your collaboration skills. Share examples of how you've successfully partnered with marketing, IT, or customer experience teams to achieve common goals.