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For Companies At a Glance
- Tasks: Lead community and customer marketing initiatives to drive brand advocacy and engagement.
- Company: Join Pigment, a fast-growing AI platform transforming business planning.
- Benefits: Competitive salary, stock options, flexible hours, and remote-friendly environment.
- Why this job: Shape global marketing strategy and make a real impact in a dynamic tech landscape.
- Qualifications: 10+ years in customer marketing with a proven track record in B2B tech.
- Other info: Collaborative culture focused on innovation, empowerment, and continuous learning.
The predicted salary is between 48000 - 84000 £ per year.
Join Pigment: The AI-powered business planning and performance management platform built for agility and scale. We connect people, data, and processes in one intuitive, feature-rich solution, empowering every team—from Finance to HR—to build, adapt, and align strategic plans in real time. Founded in 2019, Pigment is one of the fastest-growing SaaS companies globally. Industry leaders like Unilever, Snowflake, Siemens, and DPD use Pigment daily to make more informed decisions and confidently navigate any scenario.
The Head of Community and Customer Marketing will lead a team of marketers responsible for advocacy, storytelling, communities, and lifecycle engagement. This leader will build organisational strength and scale through talent development, empowerment, and cross-functional alignment. As a member of the Marketing Leadership Team (MLT) reporting directly to the CMO, the Head of Community and Customer Marketing will also play a critical role in shaping global strategy and execution—helping drive alignment, innovation, and impact across the full marketing portfolio.
What You’ll Lead
- Strategic Advocacy & Influence: Design and implement innovative value-exchange models that turn passive users into active, vocal brand ambassadors.
- Community-Led Growth & Awareness: Build and scale both private (Advisory Boards) and public (peer-to-peer) communities that position Pigment at the centre of the industry conversation.
- Customer Storytelling & Evidence: Build a world-class engine for high-fidelity storytelling, peer reviews, and customer-led content that supports pipeline acceleration.
- Organisational Leadership & Culture: Build and lead a high-performing team focused on excellence, accountability, and continuous experimentation.
- Marketing Leadership Contribution: Serve as a key voice within the MLT, driving cross-functional collaboration and strategic decision-making.
How You’ll Work Across the Org
- Operationalise Advocacy for Sales: Partner with Sales to create a library of on-demand advocates and localized proof points.
- Drive Product-Led Insights: Establish a continuous feedback loop between our community and the Product team.
- Fuel Integrated Campaigns: Collaborate with Comms, Demand Gen, and Growth teams to embed authentic customer stories.
- Elevate Market Leadership: Align with PR, Analyst Relations, and Corporate Comms to leverage customer-driven proof.
What You’ll Bring
- 10+ years of experience in customer marketing, advocacy, or community building within enterprise B2B tech.
- A "0-to-1" Builder Mindset: Proven track record of building advocacy and community programs from the ground up.
- Exceptional Influence: Skilled at cross-functional alignment with the ability to influence and operationalise programs.
- Analytical Rigor: The ability to measure and communicate the direct ROI of community and advocacy efforts.
- Storytelling Mastery: A strong POV on what makes stories resonate today.
What We Offer
- Competitive package
- Stock options to ensure you have a stake in Pigment's growth
- Bike2work scheme – save on a new bike and gear while commuting the greener way
- Trust and flexible working hours
- High-end equipment to do your work in the best conditions
- Remote-friendly environment
How we work
- Thrive Together: We can only win as a team.
- Never Settle: We aim to become the best at what we do.
- Go for it: We are biased towards action.
- Be real, be humble: We are generous with our feedback.
Pigment is an equal opportunity employer. We believe diversity is a strength and fosters innovation. We are committed to enabling everyone to feel included and valued at the workplace.
Head of Community and Customer Marketing employer: Pigment
Contact Detail:
Pigment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Head of Community and Customer Marketing
✨Tip Number 1
Network like a pro! Get out there and connect with people in the industry. Attend events, join online communities, and don’t be shy about reaching out to current employees at Pigment. A friendly chat can open doors you didn’t even know existed!
✨Tip Number 2
Show off your passion for community and customer marketing! When you get the chance to speak with someone from Pigment, share your ideas on how you’d build advocacy and storytelling. We love innovative thinkers who can bring fresh perspectives to the table.
✨Tip Number 3
Prepare for interviews by diving deep into Pigment’s mission and values. Understand our approach to business planning and how we empower teams. This will help you align your answers with what we’re all about, making you a standout candidate!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen by the right people. Plus, it shows you’re genuinely interested in being part of the Pigment family. Let’s make it happen!
We think you need these skills to ace Head of Community and Customer Marketing
Some tips for your application 🫡
Show Your Passion: When writing your application, let your enthusiasm for community and customer marketing shine through. We want to see how your experiences align with our mission at Pigment and how you can contribute to our vibrant culture.
Tailor Your Story: Make sure to customise your application to highlight relevant experiences that showcase your skills in advocacy and community building. We love a good story, so share specific examples of how you've turned users into brand ambassadors!
Be Authentic: We value honesty and transparency, so be yourself in your application. Share your unique perspective on storytelling and how you can bring that to the table at Pigment. Authenticity is key to connecting with us!
Apply Through Our Website: To make sure your application gets the attention it deserves, apply directly through our website. This way, we can easily track your application and get back to you faster. We can't wait to hear from you!
How to prepare for a job interview at Pigment
✨Know Your Stuff
Before the interview, dive deep into Pigment's platform and its unique features. Understand how it empowers teams across various sectors. This knowledge will help you articulate how your experience aligns with their mission and how you can contribute to their community and customer marketing efforts.
✨Showcase Your Storytelling Skills
As the Head of Community and Customer Marketing, storytelling is key. Prepare examples of how you've successfully crafted compelling narratives in previous roles. Be ready to discuss how you can translate complex tech concepts into engaging stories that resonate with audiences.
✨Demonstrate Cross-Functional Collaboration
Pigment values teamwork across departments. Come prepared with examples of how you've worked with sales, product, and marketing teams to drive initiatives. Highlight your ability to influence and align diverse groups towards common goals, showcasing your leadership style.
✨Bring Your Analytical A-Game
Be ready to discuss how you've measured the success of community and advocacy programmes in the past. Share specific metrics and outcomes that demonstrate your analytical skills. This will show that you can not only build programmes but also evaluate their impact on brand awareness and customer retention.
