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For Companies At a Glance
- Tasks: Lead and inspire the Brand & Marketing team while executing innovative campaigns.
- Company: Join Piglet in Bed, a vibrant brand focused on storytelling and customer connection.
- Benefits: Enjoy flexible working, generous discounts, and 33 days of holiday annually.
- Why this job: Make a real impact in a creative role that shapes brand direction and strategy.
- Qualifications: Proven experience in brand strategy, leadership, and campaign execution.
- Other info: Embrace a dynamic work environment with opportunities for personal and professional growth.
The predicted salary is between 42000 - 84000 £ per year.
The Role
We’re looking for an experienced, strategic and creative Senior Brand & Marketing Manager to join Piglet in Bed for a maternity cover contract. Reporting directly to our CEO, you’ll take ownership of our brand direction and storytelling, ensuring our brand continues to grow and resonate with customers across the UK and US.
As a senior leader in the Brand & Marketing team, you’ll manage a large team, act as a brand ambassador, and deliver integrated campaigns, collaborations and launches that bring our collections to life across multiple channels.
Role:Senior Brand & Marketing Manager (Maternity Cover)
Hours:Full-time, 9 – 12 months fixed term contract
Salary:£60,000
Location:Hybrid working – with a minimum of 3 days/week in our London office
What you\\\’ll be getting up to
Leadership & Team Management
- Lead and inspire the Brand & Marketingteams through weekly one-to-ones and team meetings.
- Shape priorities and manage workflow, ensuring targets, campaigns and initiatives are delivered on time.
- Responsible for managing the annual brand budget, ensuring spend is monitored and remains on track throughout the year.
Brand Strategy & Campaigns
- Develop and execute the annual brand strategy, aligned with company growth plans, spanning partnerships, PR, brand awareness marketing, social, loyalty, stores and sub-brands (including Wallow).
- Drive new product launches: shape the narrative, collaborate with Design, Buying and Commercial teams, and brief the wider marketing team to ensure seamless execution.
- Act as guardian of the brand calendar ensuring launches, press moments and campaigns align with broader business activity.
- Keep the customer at the heart of everything, ensuring launches and campaigns resonate with key audiences.
Partnerships & PR
- Identify and pitch brand partnerships, from deck creation and pitching through to roll-out and reporting.
- Oversee PR activity, including press release calendar, press events, and freelancer management for Wallow.
- Host and attend press launch events, ensuring everything from venue to guest list and creative invites is executed to a high standard.
Content & Creative
- Alongside the CEO, sign-off onphotoshoot concepts and delivery, working closely with the Art Director on campaign themes.
- Sign off creative assets across ads, social, email, website and in-store activations.
- Support visual content creation and ad hoc copywriting for campaigns, PR and marketing collateral.
Social & Influencer Marketing
- Guide the organic social strategy across Instagram, TikTok, Pinterest and Facebook, reviewing performance weekly and adapting strategy.
- Oversee influencer outreach and paid partnership activity, from contract negotiation to content approval and reporting.
- Keep up-to-date with social trends and competitor activity, sharing insight with the team.
Performance & Retention Marketing
- Manage and oversea the work of our Retention Marketing Manager, ensuring all activity is aligned with brand priorities
- Attend monthly CRM planning calls, provide feedback on weekly email campaigns and automated flows
- Collaborate with the Retention Marketing Manager to make strategic use of our new loyalty programme.
- Strong input into acquisition marketing, leading from a brand and creative perspective
- Collaborate with our performance marketing agency, briefing creative and approving copy and visual assets for campaigns.
- Attend monthly calls to review performance and discuss opportunities for improvement, brief the designer on new creative to trial, and draft compelling ad copy.
Ecommerce & Stores
- Partner with the Ecommerce team to influence homepage design, product launches and site experience improvements.
- Support with creative direction for seasonal in-store activations, windows and events alongside our Head of Retail.
About You
We’re looking for a confident and commercially minded brand leader with strong experience in retail, fashion, lifestyle or consumer branding. You’ll combine strategic thinking with hands-on delivery, able to craft high-level direction while ensuring flawless day-to-day execution.
You will bring:
- Proven experience developing and leading integrated brand strategies with measurable results
- A strong understanding of PR, partnerships, influencer marketing, content creation and campaign planning
- The leadership skills to manage and inspire a team, and the communication skills to collaborate cross-functionally
- Budget management experience with the ability to make smart, data-backed decisions
- A creative eye for brand storytelling and content that resonates with customers
Why Piglet in Bed?
- We’re proud to pay the UK Living Wage, a voluntary measure we’re taking to make sure our salaries meet our employees real, everyday needs.
- Our flexible working scheme aims to prioritise your work-life balance, allowing for flexible start and finish times.
- We offer a generous 50% discount on our products alongside plenty of chances to get your hands on treats internally!
- Piglet in Bed offers 33 days of holiday annually (pro rata for part time staff), alongside 2 paid days for volunteering and reduced summer hours.
- We offer a rewards & recognition platform where you can get discounts with lots of retailers, along with a full employee assistance programme and 24/7 GP access.
- With our onsite bike storage and shower facilities, Piglet are excited to offer team members access to our cycle to work scheme.
What’s next?
If this sounds like the role for you, apply now by submitting your CV and cover letter below.Your personality is way more important to us than perfect grammar, so please consider not using AI in your application – we just want to get to know the authentic you!
All applicants must have the right to work in the UK as Piglet in Bed are unable to sponsor or transfer any visa applications at this time.
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Senior Brand & Marketing Manager (Maternity Cover) Brand & Creative · London · employer: Pigletinbed
Contact Detail:
Pigletinbed Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand & Marketing Manager (Maternity Cover) Brand & Creative · London ·
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry, attend events, and engage with potential employers on social media. The more people know you, the better your chances of landing that dream role.
✨Tip Number 2
Prepare for interviews by researching the company inside out. Understand their brand values, recent campaigns, and market position. This will help you tailor your responses and show them you're genuinely interested in being part of their team.
✨Tip Number 3
Showcase your creativity! Bring a portfolio or examples of your past work to interviews. Whether it’s successful campaigns or innovative ideas, demonstrating your skills can set you apart from other candidates.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about joining our team!
We think you need these skills to ace Senior Brand & Marketing Manager (Maternity Cover) Brand & Creative · London ·
Some tips for your application 🫡
Be Authentic: We want to get to know the real you, so don’t stress about perfect grammar. Just let your personality shine through in your CV and cover letter!
Tailor Your Application: Make sure to align your experience with the role. Highlight your strategic thinking and hands-on delivery skills that match what we’re looking for in a Senior Brand & Marketing Manager.
Showcase Your Creativity: Since this role is all about brand storytelling, include examples of your creative work. Whether it’s campaigns or partnerships, we want to see how you’ve brought brands to life!
Apply Through Our Website: For the best chance of success, make sure to apply directly through our website. It’s the easiest way for us to keep track of your application and get back to you!
How to prepare for a job interview at Pigletinbed
✨Know Your Brand Inside Out
Before the interview, dive deep into Piglet in Bed's brand story, values, and recent campaigns. Understanding their unique selling points and how they resonate with customers will help you articulate your vision for the brand and demonstrate your passion.
✨Showcase Your Leadership Style
As a Senior Brand & Marketing Manager, you'll be leading a team. Prepare examples of how you've inspired and managed teams in the past. Think about specific challenges you've faced and how you navigated them to achieve success, as this will highlight your leadership skills.
✨Bring Creative Ideas to the Table
Piglet in Bed is looking for someone who can drive innovative campaigns. Come prepared with fresh ideas for potential partnerships, product launches, or social media strategies that align with their brand. This shows initiative and your ability to think strategically.
✨Be Ready to Discuss Budget Management
Since managing the annual brand budget is part of the role, brush up on your experience with budget management. Be ready to discuss how you've made data-driven decisions in the past and how you plan to ensure financial efficiency while achieving marketing goals.
