Brand Activation Manager
Responsible for implementing marketing activities related to assigned brand or ranges by designing the omnichannel strategy, managing B2C activations, and coordinating B2B2C & B2B activations. The role contributes to brand awareness, market share, and turnover within a 360 marketing strategy and budget objectives.
Responsibilities
- Define local brand strategy and plan omnichannel activations.
- Prepare and/or collaborate on the preparation and monthly reporting of the sales and advertising budget, and carry out proper monitoring to meet market share, sales, and advertising expenditure targets.
- Define the brand’s B2C Media Strategy (Pure Media & Advocacy) with the Media Specialist, ensuring increased visibility and traffic to online and offline points of sale.
- Develop "MASTER" offline B2C activation and promotion resources and/or tools in line with the omnichannel plan.
- Deliver a B2B activation "master kit" to sales and medical teams.
- Collaborate with Retail/Shopper Activation & HCP Activation Managers for B2B2C & B2B activations.
- Lead the development of harmonised and consistent content—offline & online/paid & organic— for 360 campaigns, ensuring delivery to internal and external stakeholders.
- Manage all processes and elements related to products, positioning, costs, and promotional tools.
- Prepare and regularly monitor sales forecasts for products and promotional tools, and implement measures to avoid stockouts and optimise inventory in partnership with logistics.
- Monitor performance, including media results, brand/range performance, commercial performance, availability, visibility, profitability of promotions, margins, and ROI.
- Monitor competition, consumer insights, and trends to anticipate changes and adjust strategy accordingly.
Key Collaborations
- Follow strategy promoted by the Media Specialist.
- Execute & localise global content strategy.
- Collaborate with media agencies, POS suppliers, pack & documentation providers, and design agencies.
- Collaborate with commercial areas to implement global commercial strategy.
- Communicate with operational stakeholders (Operations, QRVI, etc.) that affect activity development.
- Build relationships with key opinion leaders for product development.
- Support team activity through communication with healthcare professionals.
Qualifications
- Minimum 3 years experience in similar roles, preferably in beauty or dermocosmetics sector.
- Previous experience as Brand Manager, Product Manager, Trade Marketing Manager or related brand management roles.
- University degree in Marketing, Business Administration or related field.
- Additional training in Marketing considered a plus.
- Master’s degree is a plus.
- Proficiency in market and competition analysis tools or prior data analysis experience.
- Past knowledge of B2C media management is a plus.
- Experience coordinating with media agencies and suppliers.
- Skills in budget management and ROI analysis.
- Advanced command of English essential; French an advantage.
- Proficiency in office tools and digital platforms (market analysis tools, social media management, etc.).
We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.
