At a Glance
- Tasks: Lead digital marketing strategies and collaborate with sales teams to boost brand visibility.
- Company: Join Pierre Fabre, a leading dermo-cosmetics and pharmaceutical company committed to improving lives.
- Benefits: Enjoy a competitive salary, diverse work culture, and opportunities for personal growth.
- Other info: Diverse and inclusive workplace with a focus on innovation and excellence.
- Why this job: Make a real impact in health and beauty while working with passionate teams.
- Qualifications: Proven experience in digital marketing and team leadership.
The predicted salary is between 50000 - 65000 £ per year.
Overview
A unique business, Pierre Fabre in the UK is a pharmaceutical and dermo cosmetics company, operating within oncology and skincare. Part of a much larger French-owned Group, and owned and governed by a Foundation, we are committed to improving the lives of others and take great pride in the heritage and values of the organisation.
Responsibilities
- In close collaboration with the sales teams, manage all marketing activities to meet turnover and profit margin objectives while respecting allocated operating budgets and consistent with global marketing strategy.
- Develop the local marketing strategy.
- Take responsibility for implementing the omni-channel marketing activation plan and monitor its application in connection with field teams.
- Ensure correct adaptation of the brand/franchise image and values locally.
- Adapt customer/health professional profiles targeted by the brand/franchise/product line to the local market and define their journeys and transform them into a local marketing plan to develop sales.
- Contribute to defining the brand/franchise global strategy by providing feedback on local market needs.
- Develop/contribute to developing digital strategy, in line with guidelines developed by the corporate digital division and ensure a good return on investment.
- Measure the performance of omni-channel marketing action plans and propose plans for improvement.
- Draw up and ensure budget and key performance indicator monitoring for the department/area.
- Lead and supervise the team. Develop skills and manage performance, at an individual and collective level.
Who you are
We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.
About us
Pierre Fabre Laboratories is the world's second-largest dermo-cosmetics company and one of Europe's leading pharmaceutical laboratories. Our Dermo-cosmetics & Personal Care portfolio includes international brands such as Eau Thermale Avène, Ducray, Klorane, A-Derma, René Furterer, Même Cosmetics, Darrow and Elgydium. The Medical Care activity covers 5 main therapeutic fields: oncology, dermatology, rare diseases, primary care and family health care. By choosing Pierre Fabre Laboratories, you will join a company where the human dimension is essential, where excellence and innovation are valued, within passionate teams united by common values, committed to pushing the boundaries of science to unite health and beauty for the benefit of all, because every time we care for a single person, we make the whole world better.
Senior Digital Marketing Manager in Reading employer: Pierre Fabre Laboratories
At Pierre Fabre, we pride ourselves on being an exceptional employer that values diversity and innovation in the heart of the UK. Our collaborative work culture fosters personal and professional growth, offering employees the chance to lead impactful marketing strategies within a globally recognised pharmaceutical and dermo-cosmetics company. With a commitment to improving lives and a strong emphasis on team development, we provide a rewarding environment where your contributions truly matter.
StudySmarter Expert Advice🤫
We think this is how you could land Senior Digital Marketing Manager in Reading
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pierre Fabre Laboratories and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pierre Fabre Laboratories are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pierre Fabre Laboratories on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pierre Fabre Laboratories. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Senior Digital Marketing Manager in Reading
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pierre Fabre Laboratories. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pierre Fabre Laboratories:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pierre Fabre Laboratories’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pierre Fabre Laboratories
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pierre Fabre Laboratories will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pierre Fabre Laboratories, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
