Senior Brand Activation Manager in Reading

Who we are?

A unique business, Pierre Fabre in the UK is a pharmaceutical and dermo cosmetics company, operating within oncology and skincare. Part of a much larger French‑owned Group, and owned and governed by a Foundation, we are committed to improving the lives of others and take great pride in the heritage and values of the organisation.

Your mission

The Brand Activation Manager (BAM) is responsible for implementing marketing activities related to their assigned brand or ranges by designing the omnichannel strategy, managing B2C activations, and coordinating B2B2C & B2B activations. They play a key role in managing the brand image, ensuring that all actions are aligned with the brand's identity, values, and performance and commercial objectives. The BAM contributes to the development of brand awareness, market share, and turnover, within the framework of the 360° marketing strategy (OFF/ON line) and the budgetary objectives defined by Management.

Detailed Responsibilities

• Define the local strategy for the brand/ranges and plan their omnichannel activations: The BAM develops specific marketing action plans to activate the brand in a 360° Off/Online manner.
• Prepare and/or collaborate in the preparation and monthly reporting of the sales and advertising budget, and carry out proper monitoring to ensure that market share, sales, and advertising expenditure targets are met.
• Define the brand's B2C Media Strategy (Pure Media & Advocacy) together with the Media Specialist (Investments, Media mix, KPIs, plans) according to business objectives, Media, global guidelines, and the omnichannel plan, with the aim of increasing the brand's visibility and appeal, generating traffic to online and offline points of sale, and ultimately achieving an increase in sell‑out and sell‑in. Manage its implementation, coordination, monitoring, and optimisation directly with media agencies and with analysis and input from the Media Specialist.
• Develop 'MASTER' offline B2C activation and promotion resources and/or tools according to the defined omnichannel plan, integrating budgetary and regulatory obligations.
• Deliver a B2B activation 'master kit' to the sales and medical teams.
• Collaborate with the Retail/Shopper Activation & HCP Activation Managers for B2B2C & B2B activations.
• Lead, with the support of the brand's Marketing Coordinator, the development of harmonised and consistent content—offline & online/paid & organic and online & offline retail—for 360° campaigns, according to the guidelines & kits provided by Corporate, and be responsible for delivery to the various internal and external stakeholders.
• Manage all processes and elements related to products, their positioning, costs, promotional elements, etc.
• Prepare and regularly monitor sales forecasts for products (and promotional tools) and implement all means to avoid delays, stockouts, obsolescence, and optimise inventory management in conjunction with the logistics department.
• Monitor performance: The BAM oversees the results of media performance (in sync with the media specialist if available), the performance of the brand/ranges in the market (sell‑out and market share), commercial performance (in sync with the commercial team), and the availability and visibility of the products in the portfolio, such as the profitability of promotions, margins, and return on investment (ROI) in coordination with the Commercial team. They also coordinate actions based on data to optimise performance.
• Monitoring the competition, consumer insights, and trends: It keeps up to date with market trends and the actions of direct competitors or other market players in order to anticipate changes and adjust the strategy accordingly based on the insights of the CMI team.

Key Collaborations

• Follow the strategy promoted by the MEDIA SPECIALIST.
• Ensure execution & localisation of the global content strategy.
• Collaborate with the Retail/Shopper Activation & HCP Activation Managers for B2B2C & B2B activations.
• Collaborate with media agencies, POS suppliers, packs & documentation providers, as well as design agencies.
• Collaborate with commercial areas in the implementation of the global commercial strategy.
• Maintain fluid communication with all internal stakeholders (Operations, QRVI, etc.) that affect the development of the activity.
• Maintain relationships with key opinion leaders for product development.
• Support the team's activity through presence and communication with healthcare professionals.

Skills, Experience and Education

• Minimum 3 years of experience in similar roles, preferably in the beauty or dermo‑cosmetics sector. Previous experience as a Brand Manager, Product Manager, Trade Marketing Manager, or in positions related to brand management and activations.
• University degree in Marketing, Business Administration, or a related field. Additional training in Marketing will be considered a plus for candidates whose basic training is in a different field. Master’s degree is a plus.
• Proficiency in market and competition analysis tools or past experience with analysing data.
• Past knowledge of B2C media management is a plus.
• Experience in coordinating with media agencies and suppliers.
• Skills in budget management and ROI analysis.
• Advanced command of English essential and French an advantage.
• Proficiency in office tools and digital platforms (market analysis tools, social media management, etc.).

We are convinced that diversity is a source of fulfillment, social balance and complementarity for our employees, which is why our offers are open to all, without restriction.

About us

Pierre Fabre Laboratories is the world’s second‑largest dermo‑cosmetics company and one of Europe’s leading pharmaceutical laboratories. Our Dermo‑cosmetics & Personal Care portfolio includes international brands such as Eau Thermale Avène, Ducray, Klorane, A‑Derma, René Furterer, Même Cosmetics, Darrow and Elgydium. The Medical Care activity covers 5 main therapeutic fields: oncology, dermatology, rare diseases, primary care and family health care.

By choosing Pierre Fabre Laboratories, you will join a company where the human dimension is essential, where excellence and innovation are valued, within passionate teams united by common values, committed to pushing the boundaries of science to unite health and beauty for the benefit of all, because every time we care for a single person, we make the whole world better.