Local Brand Manager

Roles & Responsibilities

Build engaging and productive cross functional relationships across Pierre Fabre UK&I

• Proactively engage with key stakeholders in the UK and Global teams on a day to day and project basis
• Own the relationship with the relevant global marketing stakeholders
• Attend and actively participate in regular and ad hoc meetings with the Global and wider Pierre Fabre teams.
• Live marketing team values in all interactions

Lead the cross functional development of strategic and operational brand plans

• Identify data/insights gaps to support decision making and work with relevant stakeholders to fill these gaps and integrate in planning process
• Ensure plan alignment with local, global and corporate direction/objectives
• Identification of key business drivers to address market issues
• Prioritise projects/activities from all relevant business areas
• Ensure digital channels are integrated into the brand strategy forming a cohesive omnichannel approach to communicating with our customers
• Drive flawless execution of projects/activities supporting plan objectives
• Lead cross-functional development and monitoring of KPIs and decision making on relevant corrective actions
• Overall responsibility for project management of cross functional team
• Responsible for delivering marketing activities on time, on budget to quality targets
• Responsible for budget within remit
• Manage external agencies to deliver relevant projects
• Maintain and optimise relevant digital platforms and governance process
• Ensure all activities are carried out compliantly and contribute to process development where required.
• Responsible for providing an accurate and realistic forecast of sales/ stock for relevant brands
• Working closely with the Business Insights and Commercial Excellence Manager, build and present scenarios with assumptions
• Gain agreement on forecasts by the Marketing Senior Leader
• Monitor sales against forecast, taking action when appropriate
• Act as an ambassador embedding the marketing team within the wider organisation
• Build and keep relevant, a deep understanding of the environment covering customers, patients in urology and other important disease areas, including therapeutic expertise and the market environment in general
• Continue to build and keep relevant, a high level of expertise in marketing with a focus on the use of digital.
• Stay up to date with the external environment by attendance at customer meetings and regular liaison with key customers and sales team
• Implement and share best practice and insight across the organisation that contribute to achievement of national objectives
• Provide area expertise supporting the wider business on a need’s basis

KEY COMPETENCIES

• Our vision and strategy: As an individual is committed to delivering the vision and goals, is passionate, empowered and motivated to deliver success
• Value insight: Values and proactively shares and uses insights gained to support own decision making and, where relevant, that across the organisation
• Be best self: Build an environment where self can achieve their best. Self-awareness of own strengths and development needs and being proactive in seeking to improve performance through personal learning and support
• Customer affinity: Understands the needs of and challenges facing customers and looks to provide collaborative solutions that build long term relationships and partnerships
• Internal stakeholder collaboration: Recognition of the interdependencies among individuals and teams in achieving broader business objectives. Proactively looks to work with colleagues where shared responsibility exists and where collaboration can influence others
• Business acumen: Understands how to obtain and use role relevant data and information, able to monitor and assess own performance while having a financial appreciation that is appropriate to span of control
• Planning and organisation: Understands and prioritises individual and business goals while being familiar with the processes needed to achieve them. Can adapt when an alternative course of action is needed
• Disease and product: Develop an appreciation of the external environment in which PF competes and a deep understanding of one’s own area of responsibility. Constantly looks to keep up to date and keep relevant.
• Compliance leadership: Maintains a strong understanding of all aspects of the regulations and SOPs and delivers all activities within this context
• Person specification
• Educated to degree level or equivalent
• A track records of achievement and progression in pharma with at least 3-5 years’ experience as a Brand Manager
• Evidence of developing and implementing successful brand plans and launch plans
• Ability to work with both internal and external stakeholders (which may include external agencies)
• Confidence to achieve credibility in contacts with high level Opinion Leaders
• Strong commercial and strategic focus
• Evidence of an understanding of how national NHS drivers influence local healthcare priorities
• In depth understanding of urology and other important disease areas
• Detailed understanding of the ABPI Code of Practice and other relevant regulations and their practical application in a business environment
• A team player with strong networking, interpersonal and influencing skills
• Proven ability to work independently and demonstrate pro-activity
• Excellent customer affinity
• Computer literacy
• Full driving licence