At a Glance
- Tasks: Lead brand strategy and marketing to elevate Pieminister's presence across all platforms.
- Company: Join a proudly independent B Corp brand with a loyal following and a fun culture.
- Benefits: Competitive salary, bonuses, generous leave, and staff discounts on delicious pies.
- Other info: Be part of a supportive, inclusive team that values diversity and community.
- Why this job: Make a real impact by shaping the future of a beloved brand in a hands-on role.
- Qualifications: 5-8 years in marketing with strong brand-building and leadership experience.
Pieminister makes excellent pies. We've been doing it since 2003 — from a single Bristol shop to a B Corp brand you'll now find on supermarket shelves, in our own restaurants, at festivals up and down the country, and on plates everywhere in between. We're proudly independent, proudly Bristolian, a Real Living Wage employer, and we've built a brand with real character and a loyal following. Now we're looking for a Head of Brand to take the reins.
The Role
You’ll own the consumer and bring the brand to life across every touchpoint. You'll set our brand strategy, lead the Marketing team, and make sure Pieminister stays distinctive, premium and a step ahead of the category. It's a senior, hands‑on role with genuine ownership - a seat on the Leadership Team from day one and a direct line to the MD & founders. You'll be shaping the next chapter of the brand and building the team to deliver it. If you thrive on autonomy and real influence, this is an opportunity to make your mark without the constraints of a large corporate machine.
What you’ll own
- Brand strategy and equity - who we are, what we stand for, and how we show up everywhere
- Consumer insight - keeping us close to our customers, the category and where the market's heading
- Brand activation across every touchpoint - digital, retail and in‑store, packaging, media and PR
- The brand campaign and seasonal calendar - leading everything from high‑impact launch moments to always‑on activity that keeps our audience engaged year‑round
- Leading and evolving the Marketing team – managing the team and developing their talents
- Brand stewardship on major partnerships - keeping our standards high on the commercial and foodservice deals that carry the brand
- Feeding the pipeline – using your insight to shape where innovation goes next
About you
You're a brand‑builder and an operator with a hands‑on approach. You think strategically but you're just as happy getting stuck in and making things happen. You've built brands people genuinely care about, and you’re as confident interpreting data and insights as you are briefing creative work.
Essential
- 5–8 years in marketing, with at least a Head of Brand (or equivalent) level FMCG / food & drink experience, including grocery
- A strategic operator with a scale-up mindset
- Strong on consumer insight, brand-building and brand activation
- A track record from a genuinely brand‑led business
- A confident people manager who can lead, develop and build an effective team
- Data‑driven, comfortable with category data and performance measurement
Desirable
- Out-of‑home / foodservice channel experience
- B Corp or purpose‑led brand experience
- Innovation / NPD exposure
- Restaurant or hospitality marketing background
What we offer
- Salary of £75,000–£85,000 depending on experience, with up to 20% of annual salary in bonuses
- Quarterly Performance Bonus (up to 10% of salary)
- Company Long Term Incentive Bonus (up to 10% of salary)
- Real strategic ownership - direct input into brand and innovation strategy
- Multi‑channel scope: grocery, foodservice, restaurants, festivals and online
- Leave your mark by shaping a team and evolving a well‑loved brand over the next five years and beyond
- Be part of a business with purpose - a B Corp and Real Living Wage employer committed to doing the right thing for people, communities and the planet
- Invest in your future with company pension contributions
- Enjoy 29 days of annual leave (including bank holidays), plus an extra day for every year of service up to four additional days
- Work‑life balance: purchase up to 10 additional days of holiday a year
- Access confidential wellbeing support through our Employee Assistance Programme, including counselling services
- Make a difference with one paid volunteering day each year
- Feed your pie passion with all the pies you can eat at cost price
- Celebrate life's big moments with up to £500 of pie and mash towards your wedding day
- Travel sustainably through our Cycle to Work scheme
- Tuck into staff discounts in our restaurants, plus enjoy lunch on us every week for Pie-day Friday
- Grow your career with ongoing learning, development and progression opportunities in the wonderful world of pie
Sound like you? Apply with your CV and a Covering Letter telling us why you're the one to take Pieminister's brand forward. As part of our Pies Planet People commitments, Pieminister strives to create a supportive and inclusive culture, where everyone feels valued for what they do and enjoys doing it. As an equal opportunities employer, we want our workplace to be somewhere everyone knows they are truly welcome. We welcome applications from everyone and are committed to building a team as diverse as the people who eat our pies.
Bristol - Head of Brand employer: Pieminister
Pieminister is an exceptional employer, offering a vibrant work culture rooted in independence and community spirit. As a B Corp and Real Living Wage employer based in Bristol, we provide our employees with meaningful benefits such as generous annual leave, performance bonuses, and opportunities for personal growth within a supportive environment. Join us to shape the future of a beloved brand while enjoying perks like discounted pies and a commitment to work-life balance.
StudySmarter Expert Advice🤫
We think this is how you could land Bristol - Head of Brand
✨Show Your Creative Side
In marketing communications, standing out is key. Get creative with your application! Consider designing a mini-campaign or pitch that highlights your skills and understanding of the brand. Tailor it for Pieminister and show them what you can bring to the table.
✨Engage in Marketing Communities
Get involved in local or online marketing communications groups. Check out platforms like Meetup for events and workshops. Networking here can lead to hidden job openings and valuable insights into the industry trends—this is where we often discover what companies like Pieminister are looking for.
✨Leverage Social Media
Use platforms like LinkedIn and Twitter to showcase your passion for marketing communications. Share insights, articles, and your own content that resonates with the industry. Tagging or interacting with Pieminister on these platforms can catch the eye of recruiters and show you're genuinely interested in them.
✨Attend Industry Events
Keep an eye out for marketing conferences and workshops. These are great places to meet potential employers face-to-face and make connections that could land you a full-time role at Pieminister. Bring your business cards and be prepared to chat about how you can contribute!
We think you need these skills to ace Bristol - Head of Brand
Some tips for your application 🫡
Craft an Impactful Cover Letter:Your cover letter is your chance to shine! Focus on your passion for marketing communications and how your previous experiences can benefit Pieminister. Make sure to mention specific campaigns or projects you’ve worked on that showcase your creativity and strategic thinking.
Showcase Your Writing Skills:As you're diving into a marketing communications role, your writing ability is crucial. Include samples of your work, like blog posts, press releases, or social media campaigns in your application. This lets us see your style and how you engage with different audiences.
Tailor Your CV to Marketing:Your CV should highlight relevant marketing skills and experiences! Include specific tools or platforms you’ve used, like Google Analytics or social media management software. Mention any certifications or workshops related to marketing that you've completed – they can give you an edge!
Demonstrate Your Understanding of Pieminister:Show us that you’ve done your homework! In your application, briefly mention what you admire about Pieminister’s marketing approach or any recent campaigns that caught your attention. This can reveal your enthusiasm for the role and your genuine interest in joining our team!
How to prepare for a job interview at Pieminister
✨Showcase Your Creative Campaigns
Get ready to flaunt your portfolio! Include examples of previous marketing campaigns you've worked on, especially those that showcase your creativity and strategy. Recruiters at Pieminister will be keen to see how you conceptualise and execute campaigns, so highlight any measurable outcomes to back up your claims.
✨Know Your Digital Tools Inside Out
If you’re heading into a marketing-communications role, make sure you're comfortable discussing key digital marketing tools like Google Analytics, HubSpot, or Hootsuite. Expect some technical questions about how you've used these tools in the past, as they'll want to gauge your hands-on experience and how you analyse data to drive marketing decisions.
✨Be Ready for Scenario-Based Questions
At Pieminister, they may throw some scenario-based questions your way, aimed at testing your problem-solving skills in real-life marketing situations. Think through potential challenges you’ve faced, how you navigated them, and be prepared to discuss your thought process and outcome.
✨Demonstrate Your Passion for Marketing
As you’re applying for a full-time position, show that you're not just looking for a job, but a career in marketing. Talk about the latest trends in marketing communications, your favourite campaigns, and why they inspire you. Your enthusiasm can really make you stand out and demonstrate that you’re committed to growing within the field.
