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For Companies At a Glance
- Tasks: Lead shopper marketing strategy and deliver impactful campaigns for a leading drinks brand.
- Company: Dynamic drinks business with a strong portfolio and global ambitions.
- Benefits: Competitive salary, pension contributions, and a vibrant work culture.
- Why this job: Shape marketing strategies in a fast-paced environment and make a real impact.
- Qualifications: Experience in shopper or trade marketing and strong relationship-building skills.
- Other info: Join a supportive team that values innovation and offers excellent career growth.
The predicted salary is between 36000 - 60000 £ per year.
They are a category-leading drinks business with a standout portfolio and a clear ambition to dominate globally. Nearly two decades in the UK market, they continue to scale at pace, launching new brands, winning awards, and strengthening their trading relationships across the On and Off Trade. The blend of structure and entrepreneurial energy makes this a strong environment for someone who wants influence, development, and the chance to shape activation in a business that is a genuine force in the category.
You will lead shopper activity in an environment where the brands already have clout and the ambition is even bigger. The portfolio is award-winning, the category position is strong, and the growth curve is still steep. You get the blend of blue chip discipline with the pace of a business that backs new ideas and expects marketers to move quickly.
Culturally, this is a lively place to work. They hire driven people and let them get on with it. The team works hard, supports each other, and is proud of the calibre of activation delivered. If you enjoy influence without layers and the satisfaction of getting visibility right in channels that reward smart thinking, this will suit you.
What You Will Be Doing
- Lead the shopper marketing strategy for Impulse and On Trade, shaping and delivering high-impact campaigns that align with channel priorities.
- Build full-year customer plans, produce POS, and develop activation that secures visibility and drives commercial outcomes.
- Partner with customers and internal teams to align shopper activity with brand plans and trading objectives.
- Manage budgets, track performance, and optimise campaigns for a clear and positive ROI.
What You Need To Bring
- Experience in shopper, customer, or trade marketing in FMCG.
- Strong relationship builder with a collaborative and commercially focused approach.
- Confident working across multiple customers with pace, accuracy, and ownership.
- Organised, detail-led and able to deliver high-quality activation end-to-end.
If this sounds like the perfect next step for you, reach out today at george.robinson@pie-recruitment.com or give me a call on 07885 484489. Don’t wait, this opportunity won’t be available for long.
Shopper Marketing Manager - Leading Drinks Business employer: PIE Recruitment
Contact Detail:
PIE Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Shopper Marketing Manager - Leading Drinks Business
✨Tip Number 1
Network like a pro! Reach out to people in the drinks industry, especially those who work at companies you admire. A friendly chat can open doors and give you insider info that could help you stand out.
✨Tip Number 2
Show off your skills! Prepare a portfolio or case studies of your past shopper marketing campaigns. When you get the chance to chat with potential employers, share your successes and how you drove results.
✨Tip Number 3
Be proactive! If you see a company you want to work for, don’t just wait for job postings. Reach out directly, express your interest, and ask if they have any upcoming opportunities. It shows initiative!
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you nail that interview. Plus, it’s a great way to show you’re serious about joining our team and making an impact in the drinks category.
We think you need these skills to ace Shopper Marketing Manager - Leading Drinks Business
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the Shopper Marketing Manager role. Highlight your experience in shopper, customer, or trade marketing, and don’t forget to showcase any successful campaigns you've led. We want to see how you can bring that blue chip discipline and entrepreneurial energy to our team!
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to explain why you're the perfect fit for this role. Mention specific achievements and how they align with our ambition to dominate globally. Let us know how you can influence and shape activation in our lively environment.
Showcase Your Collaborative Spirit: We love team players! In your application, highlight examples of how you've built strong relationships with customers and internal teams. Show us your collaborative and commercially focused approach, as this is key to succeeding in our fast-paced culture.
Apply Through Our Website: Don’t forget to apply through our website! It’s the best way for us to receive your application and ensures you’re considered for the role. Plus, it shows us you’re keen and ready to jump into this exciting opportunity with both feet!
How to prepare for a job interview at PIE Recruitment
✨Know Your Brands
Before the interview, dive deep into the company's portfolio. Familiarise yourself with their standout brands and recent campaigns. This will not only show your genuine interest but also help you discuss how your experience aligns with their ambitious goals.
✨Showcase Your Strategy Skills
Prepare to discuss specific shopper marketing strategies you've implemented in the past. Be ready to share examples of high-impact campaigns you've led, focusing on how they drove visibility and commercial outcomes. This will demonstrate your capability to shape activation effectively.
✨Build Relationships
Highlight your relationship-building skills during the interview. Share examples of how you've collaborated with customers and internal teams to align marketing activities with brand plans. This is crucial for a role that requires strong partnerships across multiple customers.
✨Be Organised and Detail-Oriented
Emphasise your organisational skills and attention to detail. Discuss how you manage budgets, track performance, and optimise campaigns. Providing concrete examples of how you've delivered high-quality activation end-to-end will reinforce your fit for this role.
