At a Glance
- Tasks: Lead brand planning and execution for a bold drinks portfolio across the UK and Europe.
- Company: A category-leading drinks business with a dynamic and entrepreneurial culture.
- Benefits: Competitive salary, 10% bonus, and opportunities for personal and professional growth.
- Why this job: Shape impactful campaigns and drive innovation in a fast-paced environment.
- Qualifications: Experience in brand planning, strong commercial instincts, and agency management skills.
- Other info: Join a tight-knit team with autonomy to make meaningful market moves.
The predicted salary is between 43200 - 72000 £ per year.
They are a category-leading drinks business with a standout portfolio and a clear ambition to dominate globally. Nearly two decades in the UK market, they continue to scale at pace, launching new brands, winning awards, and strengthening their trading relationships across the On and Off Trade. The blend of structure and entrepreneurial energy makes this a strong environment for someone who wants influence, development, and the chance to shape activation in a business that is a genuine force in the category.
This is a chance to step into a commercially minded brand role where you can genuinely shape how a bold, characterful drinks portfolio shows up in the UK and across key European markets. You will lead the charge on a fast-growing brand that thrives on strong storytelling, sharp execution and proper commercial thinking.
If you want a role where you can own the plan rather than simply manage it this will suit you well. You will work end to end on strategy, execution and performance, partnering with agencies and in-house specialists to make meaningful moves in competitive markets. There is room to stretch, influence and build something with real momentum.
You will also play an important supporting role in delivering campaigns and innovation on a major global brand across several EU markets. It is a tight-knit team with the autonomy and pace to get things done.
What you will be doing:
- Leading annual brand planning and execution for the UK and key European markets
- Driving visibility, advocacy and engagement through smart comms, partnerships and agency management
- Working with commercial, shopper and category teams to spot market opportunities and land NPD
- Supporting wider brand and innovation delivery across the portfolio where needed
What you will need to bring:
- Solid brand planning experience in FMCG, ideally across multiple markets
- Strong commercial instincts with a clear grasp of category and consumer insight
- Confident project and stakeholder management
- Agency management experience with a practical understanding of social and digital comms
If this sounds like the perfect next step for you, reach out today.
Senior Brand Manager – Global Drinks Brand employer: PIE Recruitment
Contact Detail:
PIE Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager – Global Drinks Brand
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect with potential colleagues on LinkedIn. You never know who might have the inside scoop on job openings or can put in a good word for you.
✨Tip Number 2
Show off your brand management skills! Prepare a portfolio showcasing your past projects, campaigns, and results. When you get that interview, use it to demonstrate how you've driven visibility and engagement in previous roles.
✨Tip Number 3
Be ready to talk strategy! Brush up on your knowledge of market trends and consumer insights. In interviews, be prepared to discuss how you would approach brand planning and execution for a bold drinks portfolio.
✨Tip Number 4
Apply through our website! We’ve got loads of resources to help you nail that application process. Plus, it shows you’re serious about joining the team and makes it easier for us to find your application.
We think you need these skills to ace Senior Brand Manager – Global Drinks Brand
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand management shine through. Talk about your experiences and how they align with our bold, characterful drinks portfolio. We want to see that you’re not just looking for a job, but that you genuinely care about making an impact in the drinks industry.
Be Specific About Your Experience: Don’t just list your previous roles; dive into the specifics of your brand planning experience. Highlight any successful campaigns you've led or innovative strategies you've implemented. We love seeing concrete examples that demonstrate your strong commercial instincts and project management skills.
Tailor Your Application: Make sure to tailor your application to the role. Use keywords from the job description, like 'agency management' and 'consumer insight'. This shows us that you’ve done your homework and understand what we’re looking for in a Senior Brand Manager.
Apply Through Our Website: We encourage you to apply through our website for a smoother process. It helps us keep track of applications and ensures you don’t miss out on any important updates. Plus, it’s super easy to do!
How to prepare for a job interview at PIE Recruitment
✨Know Your Brand Inside Out
Before the interview, dive deep into the company's brand portfolio. Understand their key products, recent campaigns, and market positioning. This will not only show your genuine interest but also help you discuss how your experience aligns with their brand strategy.
✨Showcase Your Commercial Acumen
Be prepared to discuss specific examples where you've driven commercial success in previous roles. Highlight your understanding of category insights and consumer behaviour, as this is crucial for a Senior Brand Manager position. Use metrics to back up your achievements!
✨Master the Art of Storytelling
Since the role emphasises strong storytelling, think of ways to articulate your past experiences in a compelling narrative. Prepare anecdotes that demonstrate your ability to engage audiences and drive brand visibility through creative communication strategies.
✨Prepare for Stakeholder Management Questions
Expect questions about your experience managing projects and stakeholders. Have examples ready that illustrate your ability to collaborate effectively with cross-functional teams and agencies. This will showcase your readiness to lead and influence within a tight-knit team.