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- Tasks: Lead brand strategy and execution for a dynamic drinks portfolio across the UK and Europe.
- Company: Join a category-leading drinks business with a bold vision for global dominance.
- Benefits: Enjoy a competitive salary, 10% bonus, and opportunities for professional growth.
- Why this job: Shape impactful campaigns and drive innovation in a fast-paced, collaborative environment.
- Qualifications: Experience in brand planning within FMCG and strong commercial instincts required.
- Other info: Be part of a tight-knit team with autonomy to make meaningful contributions.
The predicted salary is between 36000 - 60000 £ per year.
They are a category-leading drinks business with a standout portfolio and a clear ambition to dominate globally. Nearly two decades in the UK market, they continue to scale at pace, launching new brands, winning awards, and strengthening their trading relationships across the On and Off Trade. The blend of structure and entrepreneurial energy makes this a strong environment for someone who wants influence, development, and the chance to shape activation in a business that is a genuine force in the category.
This is a chance to step into a commercially minded brand role where you can genuinely shape how a bold, characterful drinks portfolio shows up in the UK and across key European markets. You will lead the charge on a fast-growing brand that thrives on strong storytelling, sharp execution and proper commercial thinking.
If you want a role where you can own the plan rather than simply manage it this will suit you well. You will work end to end on strategy, execution and performance, partnering with agencies and in-house specialists to make meaningful moves in competitive markets. There is room to stretch, influence and build something with real momentum.
You will also play an important supporting role in delivering campaigns and innovation on a major global brand across several EU markets. It is a tight-knit team with the autonomy and pace to get things done.
Responsibilities- Leading annual brand planning and execution for the UK and key European markets
- Driving visibility, advocacy and engagement through smart comms, partnerships and agency management
- Working with commercial, shopper and category teams to spot market opportunities and land NPD
- Supporting wider brand and innovation delivery across the portfolio where needed
- Solid brand planning experience in FMCG, ideally across multiple markets
- Strong commercial instincts with a clear grasp of category and consumer insight
- Confident project and stakeholder management
- Agency management experience with a practical understanding of social and digital comms
- 10% bonus
If this sounds like the perfect next step for you, reach out today at george.robinson@pie-recruitment.com or give me a call on 07885 484489. Don’t wait, this opportunity won’t be available for long.
Senior Brand Manager – Category Leading Drinks Business employer: PIE Recruitment
Contact Detail:
PIE Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager – Category Leading Drinks Business
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend events, and connect on LinkedIn. We all know that sometimes it’s not just what you know, but who you know that can help you land that Senior Brand Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its brands thoroughly. We want you to be able to discuss their portfolio and how you can contribute to their ambitious goals. Show them you’re not just another candidate!
✨Tip Number 3
Practice your storytelling skills! As a Senior Brand Manager, you’ll need to convey ideas clearly and engagingly. We suggest rehearsing your pitch about how you would shape their drinks portfolio and drive brand visibility.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. We’re here to support you every step of the way, so let’s get you that dream job!
We think you need these skills to ace Senior Brand Manager – Category Leading Drinks Business
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand management shine through. Talk about your experiences and how they align with the bold storytelling and characterful approach we value at StudySmarter.
Be Commercially Savvy: Make sure to highlight your commercial instincts and understanding of category insights. We want to see how you've spotted market opportunities in the past and how you plan to do it with us in the drinks sector.
Tailor Your Application: Don’t just send a generic application! Tailor your CV and cover letter to reflect the specific skills and experiences that match the Senior Brand Manager role. Show us why you’re the perfect fit for our ambitious team.
Apply Through Our Website: We encourage you to apply directly through our website. It’s the best way for us to receive your application and ensures you don’t miss out on this exciting opportunity to join a category-leading drinks business!
How to prepare for a job interview at PIE Recruitment
✨Know Your Brands Inside Out
Before the interview, dive deep into the company's portfolio. Understand their key brands, recent launches, and any awards they've won. This will not only show your enthusiasm but also help you discuss how you can contribute to their brand strategy.
✨Showcase Your Commercial Acumen
Be prepared to discuss your experience with brand planning and commercial strategies. Think of specific examples where you've identified market opportunities or successfully executed campaigns. This will demonstrate your ability to think commercially, which is crucial for this role.
✨Master the Art of Storytelling
Since the role emphasises strong storytelling, come ready with examples of how you've crafted compelling narratives for brands in the past. Highlight how these stories engaged consumers and drove brand loyalty, showcasing your understanding of effective communication.
✨Prepare for Stakeholder Management Questions
Expect questions about your experience managing projects and stakeholders. Prepare examples that illustrate your ability to collaborate with various teams and agencies. This will highlight your project management skills and your capacity to drive results in a fast-paced environment.
