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- Tasks: Lead brand planning and execution for a dynamic drinks portfolio across the UK and Europe.
- Company: A category-leading drinks business with a bold ambition to dominate globally.
- Benefits: Competitive salary, 10% bonus, and opportunities for personal development.
- Why this job: Shape impactful campaigns and drive innovation in a fast-paced environment.
- Qualifications: Experience in brand planning, strong commercial instincts, and agency management skills.
- Other info: Join a tight-knit team with autonomy and the chance to make a real impact.
The predicted salary is between 43200 - 72000 £ per year.
They are a category-leading drinks business with a standout portfolio and a clear ambition to dominate globally. Nearly two decades in the UK market, they continue to scale at pace, launching new brands, winning awards, and strengthening their trading relationships across the On and Off Trade. The blend of structure and entrepreneurial energy makes this a strong environment for someone who wants influence, development, and the chance to shape activation in a business that is a genuine force in the category.
This is a chance to step into a commercially minded brand role where you can genuinely shape how a bold, characterful drinks portfolio shows up in the UK and across key European markets. You will lead the charge on a fast-growing brand that thrives on strong storytelling, sharp execution and proper commercial thinking.
If you want a role where you can own the plan rather than simply manage it this will suit you well. You will work end to end on strategy, execution and performance, partnering with agencies and in-house specialists to make meaningful moves in competitive markets. There is room to stretch, influence and build something with real momentum.
You will also play an important supporting role in delivering campaigns and innovation on a major global brand across several EU markets. It is a tight-knit team with the autonomy and pace to get things done.
What you will be doing:
- Leading annual brand planning and execution for the UK and key European markets
- Driving visibility, advocacy and engagement through smart comms, partnerships and agency management
- Working with commercial, shopper and category teams to spot market opportunities and land NPD
- Supporting wider brand and innovation delivery across the portfolio where needed
What you will need to bring:
- Solid brand planning experience in FMCG, ideally across multiple markets
- Strong commercial instincts with a clear grasp of category and consumer insight
- Confident project and stakeholder management
- Agency management experience with a practical understanding of social and digital comms
If this sounds like the perfect next step for you, reach out today.
Senior Brand Manager – Global Drinks Brand in London employer: PIE Recruitment
Contact Detail:
PIE Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Brand Manager – Global Drinks Brand in London
✨Tip Number 1
Network like a pro! Reach out to industry contacts on LinkedIn or attend local events. We all know that sometimes it’s not just what you know, but who you know that can land you that Senior Brand Manager role.
✨Tip Number 2
Prepare for interviews by researching the company and its brands. We want you to be able to discuss their portfolio confidently and share your ideas on how to enhance their visibility and engagement in the market.
✨Tip Number 3
Showcase your commercial instincts! During interviews, highlight your experience with brand planning and how you've spotted market opportunities in the past. We need to see that you can think strategically and execute effectively.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets noticed. Plus, we love seeing candidates who are proactive about their job search!
We think you need these skills to ace Senior Brand Manager – Global Drinks Brand in London
Some tips for your application 🫡
Show Your Brand Passion: When you're writing your application, let your passion for brand management shine through. We want to see how you connect with the drinks industry and what makes you tick. Share your experiences that highlight your enthusiasm for building brands!
Tailor Your Application: Make sure to customise your CV and cover letter for this role. We’re looking for someone who understands the nuances of FMCG and can demonstrate their solid brand planning experience. Use keywords from the job description to show us you’re the perfect fit!
Highlight Your Achievements: Don’t just list your responsibilities; showcase your achievements! We love to see quantifiable results that demonstrate your impact in previous roles. Whether it’s driving sales or launching successful campaigns, make those numbers pop!
Keep It Professional Yet Personal: While we appreciate a friendly tone, remember to keep it professional. We want to get to know you, so feel free to inject some personality into your application. Just ensure it aligns with the brand image we’re aiming for!
How to prepare for a job interview at PIE Recruitment
✨Know Your Brand Inside Out
Before the interview, dive deep into the brand's history, values, and recent campaigns. Understand their market position and what sets them apart in the drinks industry. This will not only show your enthusiasm but also help you discuss how you can contribute to their growth.
✨Showcase Your Commercial Acumen
Be prepared to discuss specific examples of how you've driven brand success in previous roles. Highlight your understanding of consumer insights and market trends, and be ready to explain how you would apply this knowledge to enhance their portfolio.
✨Demonstrate Strong Stakeholder Management Skills
Since the role involves working with various teams and agencies, come equipped with examples of how you've successfully managed projects and relationships in the past. Emphasise your ability to collaborate and influence others to achieve common goals.
✨Prepare for Scenario-Based Questions
Expect questions that assess your problem-solving skills and strategic thinking. Think about potential challenges the brand might face in the market and how you would tackle them. This will showcase your proactive mindset and readiness to take ownership of the brand's strategy.
