Field Sales Manager - On-Trade - Soft Drinks Leader

Brighton

£50,000 - £59,000 Basic Salary

Bonus 20%

Company Car

Private Healthcare

25 days holiday allowance

Background: Imagine being part of a business that has it all! Established in 1987 in Europe, this company has experienced remarkable growth and currently holds an impressive 38% market share in the soft drinks category. Not only that, they are proudly listed among the top 10 FMCG brands in the UK. Inspired by the popularity of their product in the APAC region, this brand was co-founded in Europe in 1984. Since then, they have soared to become one of the most renowned and widely consumed brands on an international scale. Their reputation precedes them, and people can't stop talking about their incredible offerings. Culturally, this company embodies its brand in every way. The passion exuded by their team members when discussing their product is palpable. From exhilarating sports events to exciting sponsorships and vibrant festivals, you will truly feel like a valued part of this exceptional team. Every day will be a joy as you immerse yourself in this dynamic environment.

Opportunity: As the On-Trade Field Sales Manager, you will be responsible for driving volume and ensuring quality distribution. You will also have the exciting task of developing a premium brand image and recruiting external personnel through innovative field strategies. You will optimize available resources to achieve the business plan objectives by leading and managing a team across both traditional and non-traditional on-premise establishments.

Embodying the On-Trade Culture: As a passionate advocate for the on-premise industry, you will fully embrace and live the spirit of our brand. You will lead by example, becoming a respected ambassador within the industry. By upholding image standards in the field, you will exemplify the premium brand values we hold dear.

Key focus areas of the role itself and where you will spend most of your time:

• Bring your exceptional communication skills to the forefront, collaborate, exchange knowledge, and build synergy with your team and line manager. Working side-by-side with other On-Trade Regional Managers, you’ll strengthen connections and drive smooth coordination across regions, turning big-picture strategies into powerful real-world impact.
• Lead the growth of your region by shaping and evolving your area in line with the wider regional and national business plans. Drive the on-trade strategy by identifying fresh opportunities, securing key wins, and executing smart, efficient route plans. Your ability to build meaningful, lasting partnerships with top on-trade venues will be key to your success.
• Own your region’s performance. Manage the On-Trade budget with precision, align with the national vision, and ensure timely, insightful reporting. Stay ahead of the competition with detailed activity reports—and always keep your eye out for the next big opportunity to elevate your region’s growth.
• Work hand-in-hand with the On-Trade Marketing team to amplify brand presence and boost volume across a dynamic mix of accounts. From ensuring the perfect product placement to delivering tailored tools and messaging, you’ll play a central role in creating standout moments and long-term value. Build credibility and loyalty with every solution you bring to the table.
• Champion top talent. Continuously scout and engage high-potential candidates who embody the business's values and drive. Evaluate with intention, focusing on communication, sales acumen, and presence. Dedicate at least three days a week in the field supporting your team, delivering impactful coaching and real-time development. Execute the regional training plan and energize your team with engaging sessions.
• Make the brand shine at key events. Ensure premium on-trade activations and flawless execution at both exclusive and third-party events. Your presence at these activations will be crucial for networking, brand representation, and bringing energy and excellence to every experience.

You: For this business, their people are the key ingredient, so you must be a true leader who can inspire and grow the team they have in place. They describe their team as “super cool, interesting and fun,” so this job is no mean feat! These are the musts:

• Experience within FMCG Food & Drink is of ultimate importance.
• At least 2-3 years managing a Field Sales Team.
• Experience selling into the On Trade is paramount.
• Be a strong leader that is adaptable and likes to get their hands dirty.
• Be highly ambitious.
• You’ll ooze huge amounts of passion for the brand.
• Imperative to have excellent communication skills as you’ll be liaising with clients and your team daily.
• Ambition – you thrive within a fast-paced environment and want to grow within your career!
• Hold a UK Driving Licence.

Get in touch with me today on george.robinson@pie-recruitment.com if this sounds like the next exciting challenge for you or alternatively call 07885 484489! Do not hang about as this opportunity will not stay around for long!