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For Companies At a Glance
- Tasks: Lead generation strategy, campaign management, and data analysis for marketing success.
- Company: Join a rapidly expanding Edtech business with a proven marketing strategy.
- Benefits: Flexible location, competitive salary, and opportunities for professional growth.
- Why this job: Be part of a dynamic team driving impactful campaigns in a fast-paced environment.
- Qualifications: 3 years experience in SaaS, strong analytical skills, and proficiency in HubSpot.
- Other info: Work closely with directors and own budget for targeting sources.
The predicted salary is between 34000 - 51000 £ per year.
A rapidly expanding Edtech business has got their marketing strategy down to a tee. This is an intelligent and focused commercial team, who are nailing how to talk to new customers about their training tool, with a huge amount of case studies of how it's working for some really big fintech, healthcare and other big corporate names.
Salary – Circa £40-45k
Location – anywhere but accessible to Midlands / Nottinghamshire / Derbyshire
The Role
The campaign manager is responsible for the strategy for lead generation and feeding this data and opportunity to the already thriving SDR team. Working in a team of 3, and very closely with the Directors, the Campaign manager is responsible for budget ownership for the targeting sources (LinkedIn amongst others), the email marketing strategy using Hubspot, and, looking to the very near future, the Paid ads strategy. Essentially this is a data driven and analytical role, not only will you be writing and designing compelling ads, but critically track, analyse and optimise marketing campaigns to drive ROI. Success is about continuously improving your campaign performance by staying up to date with latest advancements and best practices.
About you
- You’ll be more than familiar with how to run a great lead generation campaign on Hubspot, ideally 3 years experience in a SaaS working environment.
- Excellent analytical and problem-solving skills with the ability to understand the ‘big picture’.
- Excellent written, verbal, and interpersonal skills as well as design (Adobe Photoshop and InDesign).
- Understanding of Financial Services / consultancy markets is desirable, but not essential.
- Excellent practical knowledge of Google Ads, LinkedIn Ads, Google Analytics and HubSpot.
- Strong analytical skills with the ability to make data-driven decisions to optimise campaign ROI.
- Inquisitive, focused and goal oriented and ability to thrive working within a fast‐paced environment.
Demand Generation Manager employer: PIE Recruitment
Contact Detail:
PIE Recruitment Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Demand Generation Manager
✨Tip Number 1
Familiarise yourself with the latest trends in demand generation, especially within the Edtech sector. This will not only help you understand the market better but also allow you to speak confidently about how your skills can contribute to our success.
✨Tip Number 2
Network with professionals in the SaaS and Edtech industries, particularly those who have experience with HubSpot and lead generation campaigns. Engaging with them can provide insights and potentially valuable connections that could benefit your application.
✨Tip Number 3
Brush up on your analytical skills by working on real-life case studies or simulations. Being able to demonstrate your ability to track, analyse, and optimise campaigns will set you apart from other candidates.
✨Tip Number 4
Prepare to discuss specific examples of successful campaigns you've managed in the past. Highlight your role in driving ROI and how you used data to inform your decisions, as this aligns closely with what we’re looking for in a Demand Generation Manager.
We think you need these skills to ace Demand Generation Manager
Some tips for your application 🫡
Tailor Your CV: Make sure your CV highlights relevant experience in demand generation and campaign management. Focus on your familiarity with HubSpot, Google Ads, and any analytical skills that align with the job description.
Craft a Compelling Cover Letter: In your cover letter, emphasise your experience in lead generation campaigns and your analytical approach to marketing. Mention specific achievements or case studies that demonstrate your success in previous roles.
Showcase Your Skills: Include examples of your written communication and design skills. If you have experience with Adobe Photoshop or InDesign, mention specific projects where you used these tools to create compelling ads.
Highlight Your Analytical Abilities: Discuss your experience with tracking and optimising marketing campaigns. Provide examples of how you've used data to drive decisions and improve ROI in past roles.
How to prepare for a job interview at PIE Recruitment
✨Showcase Your Analytical Skills
As a Demand Generation Manager, you'll need to demonstrate your analytical prowess. Be prepared to discuss specific examples of how you've used data to drive campaign performance in the past. Highlight any tools you've used, like Google Analytics or HubSpot, to back up your claims.
✨Familiarise Yourself with the Company’s Campaigns
Before the interview, take some time to research the company's existing marketing strategies and campaigns. Understanding their approach will allow you to ask insightful questions and suggest improvements, showing that you're proactive and genuinely interested in their success.
✨Prepare for Scenario-Based Questions
Expect to face scenario-based questions that assess your problem-solving abilities. Think about potential challenges in lead generation and how you would tackle them. This will showcase your critical thinking and ability to adapt in a fast-paced environment.
✨Demonstrate Your Creativity
Since the role involves writing and designing compelling ads, be ready to discuss your creative process. Bring examples of past campaigns you've worked on, including any design work done in Adobe Photoshop or InDesign, to illustrate your skills and creativity.
