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For Companies At a Glance
- Tasks: Drive user acquisition through data analysis and optimisation of paid campaigns across various platforms.
- Company: Join Picsart, the world's largest digital creation platform with a vibrant community.
- Benefits: Flexible remote work, competitive pay, and opportunities for professional growth.
- Why this job: Make a real impact in a creative environment while honing your analytical skills.
- Qualifications: 5+ years in performance marketing with a focus on mobile or subscription-based businesses.
- Other info: Collaborative culture that values professionalism, motivation, and passion.
The predicted salary is between 36000 - 60000 £ per year.
Please note that this is a Full-Time Contractor (12-month contract) – you’ll have the flexibility to work remotely, with the option to join us in the office whenever you’d like!
Picsart is on a mission to empower the creator in everyone. We\’re seeking a User Acquisition Specialist with exceptional data analytical skills to drive our paid acquisition and targeting efforts. You\’ll be instrumental in testing, experimenting, analyzing, and optimizing our campaigns to accelerate growth.
How You\’ll Make an Impact
- Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more.
- Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth.
- Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency.
- Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact.
- Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository.
What You\’ll Bring
- 5+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business.
- Proven track record of scaling paid campaigns with >$1M monthly budget responsibility.
- Deep knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus).
- In‑depth knowledge of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands‑on experience in media buying across various UA channels.
- A highly motivated self‑starter with strong project management, prioritization, and hands‑on execution skills.
- Exceptional attention to detail, superior problem‑solving abilities, and an inherently analytical mindset.
- Outstanding written and verbal communication skills, enabling effective collaboration across teams.
Good To Have
- A strong background in data analytics and/or engineering is highly preferred, with demonstrated experience in quantitative analysis and experimental design.
What we seek and value most in our candidates Professionalism in both soft and hard skills; motivation to grow, learn and share, positive attitude, flexibility, transparency, ownership and the most important – passion and commitment.
Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law. Picsart, Inc. is an E-Verify Employer in the US. Please click here for the E-Verify Poster in English or Spanish. For information regarding your Right To Work, please click here for English or Spanish.
For Applicants Based in California – California Job Applicant Privacy Notice (https://rb.gy/lqu5mv)
ABOUT US
Picsart is the world’s largest digital creation platform and a top 20 most downloaded app. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company’s powerful and easy-to-use editing tools. Picsart has amassed one of the largest open‑source content collections in the world, including free‑to‑edit photos, stickers, backgrounds, templates, and more. Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit picsart.com for more information.
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User Acquisition Specialist (Contractor) employer: PicsArt
Contact Detail:
PicsArt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land User Acquisition Specialist (Contractor)
✨Tip Number 1
Network like a pro! Reach out to your connections in the industry and let them know you're on the lookout for opportunities. You never know who might have a lead or can put in a good word for you.
✨Tip Number 2
Get social! Engage with companies you’re interested in on platforms like LinkedIn. Comment on their posts, share relevant content, and show them you’re passionate about what they do.
✨Tip Number 3
Prepare for interviews by practising common questions and showcasing your analytical skills. Be ready to discuss how you've optimised campaigns in the past and the results you achieved.
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, it shows you’re genuinely interested in joining our team at Picsart.
We think you need these skills to ace User Acquisition Specialist (Contractor)
Some tips for your application 🫡
Tailor Your CV: Make sure your CV is tailored to the User Acquisition Specialist role. Highlight your experience with performance marketing and any specific campaigns you've managed that align with our needs. We want to see how your skills can drive our user acquisition efforts!
Show Off Your Analytical Skills: Since we're looking for someone with exceptional data analytical skills, don’t shy away from showcasing your achievements in this area. Include metrics and results from past campaigns to demonstrate your ability to analyse and optimise effectively.
Craft a Compelling Cover Letter: Your cover letter is your chance to shine! Use it to express your passion for user acquisition and how you can contribute to our mission at Picsart. Be sure to mention any relevant experience with the platforms we use, like Google Ads or TikTok.
Apply Through Our Website: We encourage you to apply through our website for a smoother application process. It helps us keep track of your application and ensures you don’t miss out on any important updates. Plus, we love seeing candidates who take that extra step!
How to prepare for a job interview at PicsArt
✨Know Your Metrics
Make sure you brush up on key user acquisition metrics like CTR, CR, CPI, and ROAS. Be ready to discuss how you've used these metrics in past campaigns to drive growth and optimise performance.
✨Showcase Your Analytical Skills
Prepare examples of how you've conducted in-depth analyses of campaign performance. Highlight specific instances where your insights led to actionable recommendations that improved ROI or subscriber rates.
✨Demonstrate Your Creative Collaboration
Think about times when you've worked with creative teams to develop successful campaigns. Be ready to share how you managed the creative pipeline and contributed to winning concepts.
✨Be Ready to Discuss Budget Management
Since budget management is crucial for this role, come prepared to talk about your experience handling large budgets. Share how you collaborated with others to maximise impact while staying within budget constraints.
