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- Tasks: Lead the gamification strategy to boost user engagement and retention through innovative game mechanics.
- Company: Picsart is a top digital creation platform with over 150M monthly active users worldwide.
- Benefits: Enjoy a hybrid work model, well-being funds, and opportunities for professional growth.
- Why this job: Shape how millions of creators engage with our product while working in a dynamic, feedback-driven culture.
- Qualifications: 5+ years in product management with a focus on gamification and user engagement; gaming experience preferred.
- Other info: Join a diverse team across the globe and contribute to a platform that empowers creativity.
The predicted salary is between 43200 - 72000 £ per year.
Picsart is on a mission to empower the creator in everyone. We are looking for a Senior Product Manager to drive engagement, retention, and monetization through innovative game mechanics . This is a high-impact role , perfect for someone with a gaming background and deep expertise in player motivation, progression systems, and reward loops . You’ll be shaping how millions of creators interact with our product, turning creative exploration into an engaging, rewarding journey.
By joining us, you will benefit from
- An honest, open culture that emphasises feedback and promotes professional and personal development.
- Working on a platform with 150M+ MAUs , spanning diverse creative communities.
- Hybrid work model — our team is distributed worldwide, from Armenia to US, UK, Germany, Spain and Romania.
- Wellbeing benefits – Including monthly well-being funds and flexible working arrangements.
- Growing opportunities — based on your preference you can grow in the company as a people manager or as an individual contributor.
You will
- Own and execute the gamification strategy , driving engagement, retention, and monetization through progression systems, rewards, leaderboards, and achievements.
- Leverage gaming principles to build features that encourage habit formation, user motivation and social interactions.
- Work closely with Product Design, Engineering, and Data Science teams to develop and optimize gamified experiences that align with business objectives.
- Closely work with the company leadership for crafting and fine-tuning the gamification strategy that involves increasing DAU/WAU retention through engaging game mechanics.
- Collaborate with the product teams across the company for the execution and delivery of gamification features.
- Analyze user behavior and A/B test features to maximize impact on key retention and monetization metrics.
- Partner with the Marketing and Community teams to design and implement gamified campaigns and challenges that drive user participation.
- Stay ahead of industry trends in gaming and gamification, bringing innovative ideas to Picsart’s product roadmap.
- Communicate transparently with stakeholders, providing regular updates on gamification performance, key metrics ensuring alignment with overall business goals.
- Be actively involved and drive the daily execution processes.
About you
- 5+ years of experience as a Product Manager , with a strong focus on gamification, user engagement, or monetization.
- Strong entrepreneurial skills and experience working in a high-paced environment.
- Gaming industry experience (preferred), with expertise in game loops, reward structures, and user motivation frameworks.
- Proven ability to conceptualize, launch, and optimize gamification features that drive engagement and retention.
- Data-driven mindset , comfortable with A/B testing, cohort analysis, retention modeling, and revenue impact forecasting.
- Exceptional verbal and written communication skills , with the ability to influence and align cross-functional teams and drive execution.
- Ability to manage competing priorities in a fast-paced environment while balancing user experience with business growth.
What we seek and value most in our candidates: professionalism in both soft and hard skills; motivation to grow, learn and share; positive attitude; flexibility; transparency; ownership; and the most important – passion and commitment. Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law. Picsart, Inc. is an E-Verify Employer in the US.
For Applicants Based in California – California Job Applicant Privacy Notice
ABOUT US: Picsart is the world’s largest digital creation platform and a top 20 most downloaded app . Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company’s powerful and easy-to-use editing tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit picsart.com for more information.
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Senior Product Manager, Gamification employer: PicsArt
Contact Detail:
PicsArt Recruiting Team
StudySmarter Expert Advice 🤫
We think this is how you could land Senior Product Manager, Gamification
✨Tip Number 1
Make sure to showcase your gaming background and experience with gamification in your conversations. Highlight specific projects where you successfully implemented game mechanics that drove user engagement and retention.
✨Tip Number 2
Familiarize yourself with the latest trends in gamification and gaming. Being able to discuss current industry developments and how they can be applied to Picsart's platform will demonstrate your passion and knowledge.
✨Tip Number 3
Prepare to discuss your data-driven approach to product management. Be ready to share examples of how you've used A/B testing and user behavior analysis to optimize features and improve retention metrics.
✨Tip Number 4
Emphasize your ability to collaborate across teams. Provide examples of how you've worked with design, engineering, and marketing teams to launch successful gamified features, showcasing your communication skills and teamwork.
We think you need these skills to ace Senior Product Manager, Gamification
Some tips for your application 🫡
Understand the Role: Before applying, make sure you fully understand the responsibilities and expectations of a Senior Product Manager in Gamification. Familiarize yourself with key concepts like player motivation, progression systems, and reward loops.
Tailor Your CV: Highlight your relevant experience in product management, especially in gamification and user engagement. Use specific examples that demonstrate your ability to drive engagement and retention through innovative game mechanics.
Craft a Compelling Cover Letter: In your cover letter, express your passion for gaming and how it aligns with Picsart's mission. Discuss your entrepreneurial skills and how you've successfully launched and optimized gamification features in previous roles.
Showcase Data-Driven Achievements: Include metrics and data-driven results from your past experiences. Highlight any A/B testing, cohort analysis, or revenue impact forecasting you've conducted, as these are crucial for the role.
How to prepare for a job interview at PicsArt
✨Showcase Your Gaming Expertise
Make sure to highlight your background in the gaming industry. Discuss specific experiences where you successfully implemented game mechanics or gamification strategies that drove user engagement and retention.
✨Demonstrate Data-Driven Decision Making
Prepare to discuss how you've used data analysis, A/B testing, and user behavior insights to inform your product decisions. Be ready to share examples of how these methods have led to successful outcomes in previous roles.
✨Communicate Clearly and Effectively
Since this role involves collaboration with cross-functional teams, practice articulating your ideas clearly. Be prepared to explain complex concepts in a way that is accessible to stakeholders from different backgrounds.
✨Align with Company Values
Familiarize yourself with Picsart's mission and values. During the interview, express your passion for empowering creators and your commitment to fostering an open and transparent culture, as these qualities are highly valued by the company.
