At a Glance
- Tasks: Drive user acquisition through innovative campaigns and data analysis.
- Company: Join Picsart, the world's largest digital creation platform.
- Benefits: Flexible remote work, competitive pay, and a vibrant team culture.
- Other info: Opportunity for growth in a dynamic, supportive workplace.
- Why this job: Make an impact in a creative environment while honing your marketing skills.
- Qualifications: 5+ years in performance marketing with strong analytical skills.
The predicted salary is between 36000 - 60000 £ per year.
Please note that this is a Full-Time Contractor (12-month contract) – you’ll have the flexibility to work remotely, with the option to join us in the office whenever you’d like!
Picsart is on a mission to empower the creator in everyone. We’re seeking a User Acquisition Specialist with exceptional data analytical skills to drive our paid acquisition and targeting efforts. You’ll be instrumental in testing, experimenting, analyzing, and optimizing our campaigns to accelerate growth.
Responsibilities
- Strategize & Execute: Launch, manage, and optimize user acquisition (UA) and retargeting campaigns across a diverse range of paid channels, including Meta (Facebook, Instagram), TikTok, Snapchat, Google Ads, and Apple Search Ads, and more.
- Analyze & Optimize: Conduct in-depth analysis of campaign performance, identifying trends and providing actionable recommendations to enhance ROI, subscriber rates, and overall growth.
- Experiment & Learn: Design and implement rigorous testing strategies to uncover insights around creative performance, targeting effectiveness, tactical approaches, and channel efficiency.
- Budget Management: Collaborate with the Head of Acquisition to manage budget allocations and pacing to maximize impact.
- Creative Collaboration: Partner with social, content, and creative teams to develop new concepts and iterate on winning creatives. Manage the creative pipeline and maintain a comprehensive UA creative repository.
Qualifications
- 5+ years of experience in performance marketing, ideally in a mobile-first or subscription-based business.
- Proven track record of scaling paid campaigns with >$1M monthly budget responsibility.
- Deep knowledge of key UA metrics (e.g., CTR, CR, CPI, ROAS, LTV) and familiarity with various attribution models and tracking methodologies (AppsFlyer experience is a plus).
- In-depth knowledge of Google Ads, Apple Search Ads, TikTok and Facebook Ads, coupled with hands-on experience in media buying across various UA channels.
- A highly motivated self-starter with strong project management, prioritization, and hands-on execution skills.
- Exceptional attention to detail, superior problem-solving abilities, and an inherently analytical mindset.
- Outstanding written and verbal communication skills, enabling effective collaboration across teams.
Nice to Have
- A strong background in data analytics and/or engineering is highly preferred, with demonstrated experience in quantitative analysis and experimental design.
What we seek and value most in our candidates
- Professionalism in both soft and hard skills; motivation to grow, learn and share, positive attitude, flexibility, transparency, ownership and the most important - passion and commitment.
Picsart is proud to be an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We also consider qualified applicants with criminal histories, consistent with applicable federal, state and local law. We are committed to providing reasonable accommodation to employees who have protected disabilities consistent with local law.
About Us: Picsart is the world’s largest digital creation platform and a top 20 most downloaded app. Every month, the Picsart community creates, remixes, and shares billions of visual stories using the company’s powerful and easy-to-use editing tools. Picsart has amassed one of the largest open-source content collections in the world, including free-to-edit photos, stickers, backgrounds, templates, and more. Picsart is available in 30 languages for free and as a subscription on iOS, Android, Windows devices and on the Web. Headquartered in Miami, with offices around the world, Picsart is backed by SoftBank, Sequoia Capital, DCM Ventures, Insight Partners, and others. Download the app or visit picsart.com for more information.
User Acquisition Specialist (Contractor) in London employer: PicsArt
Picsart is an exceptional employer that champions creativity and innovation, offering a flexible remote work environment with the option to collaborate in-office. With a strong focus on employee growth, we provide opportunities for professional development and encourage a culture of experimentation and learning. Join us in our mission to empower creators worldwide while enjoying the benefits of working with a diverse and dynamic team in a leading digital creation platform.
StudySmarter Expert Advice🤫
We think this is how you could land User Acquisition Specialist (Contractor) in London
✨Tip Number 1
Network like a pro! Reach out to people in the industry, attend virtual meetups, and connect on LinkedIn. You never know who might have the inside scoop on job openings or can refer you directly.
✨Tip Number 2
Show off your skills! Create a portfolio or case studies showcasing your past campaigns and results. This will give potential employers a taste of what you can bring to the table.
✨Tip Number 3
Prepare for interviews by practising common questions and having your own questions ready. Show genuine interest in the company and its mission – it’ll set you apart from the crowd!
✨Tip Number 4
Don’t forget to apply through our website! It’s the best way to ensure your application gets seen. Plus, we love seeing candidates who are proactive about joining our team.
We think you need these skills to ace User Acquisition Specialist (Contractor) in London
Some tips for your application 🫡
Tailor Your CV:Make sure your CV is tailored to the User Acquisition Specialist role. Highlight your experience with performance marketing and any specific campaigns you've managed that align with our needs. We want to see how your skills can drive our user acquisition efforts!
Craft a Compelling Cover Letter:Your cover letter is your chance to shine! Use it to explain why you're passionate about user acquisition and how your analytical skills can help us grow. Be sure to mention any relevant tools or platforms you’ve worked with, like Google Ads or TikTok.
Show Off Your Analytical Skills:Since we’re looking for someone with exceptional data analytical skills, don’t shy away from showcasing your experience with metrics and analysis in your application. Share specific examples of how you've used data to optimise campaigns and improve ROI.
Apply Through Our Website:We encourage you to apply through our website for the best chance of getting noticed. It’s super easy, and you’ll be able to upload all your documents in one go. Plus, it shows us you’re serious about joining the Picsart team!
How to prepare for a job interview at PicsArt
✨Know Your Metrics
Make sure you brush up on key user acquisition metrics like CTR, CR, CPI, and ROAS. Being able to discuss these in detail will show that you understand the core of performance marketing and can contribute right away.
✨Showcase Your Analytical Skills
Prepare to discuss specific examples where you've used data analysis to optimise campaigns. Bring along any case studies or reports that highlight your ability to drive growth through analytical insights.
✨Familiarise Yourself with Tools
Get comfortable with the platforms mentioned in the job description, such as Google Ads, TikTok, and Facebook Ads. If you have experience with AppsFlyer, be ready to talk about how you've used it to track campaign performance.
✨Demonstrate Collaboration
Since you'll be working closely with creative teams, think of examples where you've successfully collaborated on projects. Highlight your communication skills and how they helped in developing effective user acquisition strategies.
